Media Cause
AUGUST 17, 2023
As you navigate optimizing your paid search campaigns, here’s how to audit an AdWords campaign to help improve your performance: Check Spend + Pacing Unlike Facebook, TikTok or even YouTube, Google Search campaigns do not have lifetime budgets—meaning you set daily budgets at the campaign level. adding in new keywords, updating ad copy, etc.)
NTEN
APRIL 16, 2009
On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. In general, you should use the data that flows into your AdWords account to evaluate performance. Then follow the instructions in the AdWords Help Center entry on scheduling Keyword Performance Reports.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
DNL OmniMedia
MAY 25, 2022
But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it. Develop a process for collecting, tracking, and analyzing data.
sgEngage
SEPTEMBER 28, 2021
Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. Take your online fundraising beyond email by leveraging other channels like texting, digital ads, and DRTV (direct response TV). Boost Email Engagement.
fusionSpan
APRIL 13, 2022
Marketing automation software allows you to automate all of your marketing processes, streamline workflows, and track campaign results. In today’s digital world all organizations realiz the need to have a robust Marketing Automation Software. Benefits of Pardot.
NTEN
JUNE 24, 2010
You may already know you can use Google Analytics to track your Google AdWords campaigns. Generate the Tracking URL . Awhile back, I wrote about tracking click-throughs using query strings. Forget the technical details, because Google provides a tool you can and should use to create the tracking links for you.
Top Nonprofits
APRIL 20, 2022
As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Which goals helped you stay on track in past campaigns? To ensure you’re on the right track, continue to keep a close eye on your supporter data from the beginning of an advocacy campaign through the end.
Expert insights. Personalized for you.
52 
Let's personalize your content