DNL OmniMedia
MAY 25, 2022
But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.
NTEN
JUNE 24, 2010
You may already know you can use Google Analytics to track your Google AdWords campaigns. Generate the Tracking URL . Awhile back, I wrote about tracking click-throughs using query strings. Forget the technical details, because Google provides a tool you can and should use to create the tracking links for you.
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sgEngage
SEPTEMBER 28, 2021
Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. Use analytics to identify the donors most likely to become sustainers and target asks. Boost Email Engagement.
NTEN
APRIL 16, 2009
On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. In general, you should use the data that flows into your AdWords account to evaluate performance. Then follow the instructions in the AdWords Help Center entry on scheduling Keyword Performance Reports.
NTEN
JANUARY 25, 2013
You probably already know that Google Grants gives out free AdWords accounts to nonprofits. With an account, if somebody searches for info on, say "polar bears" -- and your organization is trying to ensure there's an ice cap left for them to do polar bear-y things on -- you can use AdWords to try to steer them to your web site.
The Fundraising Authority
MAY 8, 2021
If you ever worked with Google AdWords in the past, then you already know Google Ads (it rebranded in 2018). Do you have Google Analytics Installed? Track Your Ads’ Performance At this point, you have a Google Ads account. You have a Google Analytics account. Track as many as you can. Visit your site.
Whole Whale
JUNE 22, 2021
We have a channel for every client along with many internal channels, like one for “Analytics”, one for “AdWords”, and one for “HR.” If your company uses a project management tool to track work and review that work every X number of weeks or month (our favorite is Asana ), there is no place to hide.
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