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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page).

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MatrixMaxx 24.1 Release is Full of Visualizations and Dashboard Enhancements

The MatrixFiles

The visual upgrades continue in the Advocacy module, with a brand-new map of membership by congressional district. This new Advocacy dashboard offers an updated, virtual office spin on the ‘push pin map’ that used to hang on the walls of many a GR office. Not to be left behind, the CRM module has a brand-new feature as well.

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Open for comment: Proposed changes to Candid’s taxonomy

Candid

program support, general support, advocacy); transaction type (e.g., These recommended changes then went through multiple rounds of internal review. Candid staff will review these comments in August and September and share the finalized changes with the sector in the fall.

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Key facts, figures, and trends among U.S. labor unions

Candid

Candid reviewed these organizations and found that 38,049 organizations—or 84% of 501(c)(5)s—are unions. [1]. Projects like these are vital for understanding how unions and worker advocacy in general fit into the larger social sector mosaic. [1] Industrial and Labor Relations Review 64, no. ILR Review 70, no.

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How to Create A Holistic Nonprofit Digital Marketing Plan

Pamela Grow

Search Ads Search ads are a highly effective way to reach new and existing audience members who are likely to be interested in your cause. Then, you can incorporate those keywords into ads that will appear at the top of Google’s search results for those terms. Jessica holds a master’s degree in communication from Virginia Tech.

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New on SSIR: Are we addicted to Slacktivism?

Amy Sample Ward

My latest contribution to the Stanford Social Innovation Review is now up – it’s reposted below, but you can find the original post and conversation on SSIR. There has to be something going on that’s getting everyone excited enough to search for a cartoon character and change their picture.

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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

Once you’ve determined if your website needs to be reexamined, review the best nonprofit websites available once more, using their design as inspiration for your new and improved website. For example, if you haven’t reviewed and refreshed your content strategy in ten years, then your website design may also look outdated. Typography.

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