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The Five Building Blocks of a Digital Advocacy Campaign, Part 1

Media Cause

At Media Cause, we conceptualize advocacy as shifting the balance of power. Effective advocacy, which leads to systemic and cultural change, starts with the stories we tell—and believe—about our own experiences, community, and world. Which audience is key in taking the actions needed to achieve your advocacy goal?

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The Five Building Blocks of a Digital Advocacy Campaign, Part 1: Tell an Impactful Story

Media Cause

Coming from a background in community organizing and public policy — specifically in the anti-rape movement — I understand the importance of effective messaging in advocacy campaigns. At Media Cause, we conceptualize advocacy in that same vein: It’s about shifting the balance of power. Identify Your Own Story .

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Four tips to make your annual report member-centric

Nimble AMS

Worked in advocacy efforts? . Ask if any will submit a story or picture to showcase their success. Were more members involved in advocacy efforts? In your annual report, ensure you humanize your data by including interviews or member stories. Served in association volunteer work? . Were promoted over the past year? .

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3 Reasons Every Nonprofit Tech Project Should Begin with a Discovery

Nonprofit Tech for Good

Whether you are considering a new fundraising and engagement CRM, advocacy tool, reengineered database, custom integration, CMS or back office system, a separate discovery is the BEST approach to ensuring success. Will reconfiguration, data cleanup or training on our current tech be just as impactful? We don’t know what we don’t know.

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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Launched the advocacy Twitter handle in January 2010 (@Advocate4PanCAN) and it is growing steadily.

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Giving Trends in Mexico: Millennials and Gen Z Drive Rise in Online Giving

Nonprofit Tech for Good

An Interview with Fanny Villiers , Directora General of Donadora – an official partner of the Global Trends in Giving Report ( en español ). Fundar is a 20-year old Mexican NGO in the filed of research and advocacy to fight corruption, impunity, and to adovcate for human rights. Is online giving growing rapidly as well?

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Road Trip! Fundraising, Advocacy, Community Building, Storytelling and Recruitment on the Road.

Care2

We so often focus on learning from innovative online campaigns that we miss out on opportunities to integrate offline cause communities and grassroots advocacy. Building buzz and press for an advocacy action. The road trippers also made stops for advocacy events in Boston and New York before concluding in Washington DC.