Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Momsrising calls these key result areas and uses them for every campaign they do.

Metrics 101

Metrics Social Media Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2012

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. The report lays out some new metrics for movement building – that are paths to the more easily counted tangible results and where the unit of analysis is the movement or network, not an organization.

Metrics 114

Metrics Fund Build Social 114

Amy Sample Ward

MAY 18, 2011

. —– Whether it’s political or personal, global or local, funded or a grassroots effort, organizations and communities are campaigning for change in many ways, all of the time. Start with Metrics. How do you evaluate your programs and services? But, it doesn’t have to be that way! Revisit your Story.

Campaign 114

Campaign Design Impact Metrics 114

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Bloomerang

AUGUST 16, 2021

Here are some of the questions you might ask in order to understand what metrics to track: . You identify key metrics by which you’ll determine if your programs are successful. Start with those programs that are most productive. A targeted mid-level donor program will pay off. Let’s say you’re a food bank.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Nonprofit Tech for Good

APRIL 10, 2022

MoveTheWorldUK captures all three complete with emojis and a campaign hashtag: Next, to add credibility to your Twitter Profile, upgrade your account to a Professional Profile and categorize your profile as a “Non-Governmental & Nonprofit Organization.” Positive news about your mission and programs. Twitter can be mean.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Care2

OCTOBER 15, 2013

You may use free or paid tools to show numbers such as growth in followers, Likes and shares, RT’s, and sentiment based on secret algorithms by computer programs. That’s why you need to change the way you measure social media and declare a war on vanity metrics. But are these stats meaningful? Is it positive? Is it hostile?

Metrics 77

Metrics Social Media Media Social 77

M+R

JUNE 5, 2023

As incredible as they might sound, these are just a few of the new “children’s rights laws” that could become a reality under a new United Nations program if fully implemented by the Carter administration. It grew from there: more campaigns hired him, and his lists grew. Then interest groups followed suit. Evangelicals.

Conservancy 82

Conservancy Influence Mail Headline 82

NTEN

APRIL 16, 2009

Email marketing is the foundation for most nonprofits' education, advocacy, volunteering, and fundraising efforts online. Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. Offensive Email Metrics.

Metrics 53

Metrics email Campaign Rate 53

Care2

MAY 18, 2011

Whether it's political or personal, global or local, funded or a grassroots effort, organizations and communities are campaigning for change in many ways, all of the time. Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics.

Campaign 73

Campaign Design Impact Metrics 73

Neon CRM

OCTOBER 19, 2023

Advocacy and Representation Membership-based nonprofits often advocate for their members’ interests—and associations are usually formed for expressly that purpose! When it comes to advocacy, the two keys are making sure that your members can offer their input and communicating the impact of your advocacy back to them.

Benefit 52

Benefit Associations Nonprofit Grant 52

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics.

Metrics 55

Metrics Benchmark Rate Newsletter 55

The Science Behind Engaging your Supporters

MAY 15, 2019

Most individual email metrics have continued to decline. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email advocacy response rates are down 15%. Nonprofits are crafting creative digital fundraising campaigns to recruit and upgrade monthly sustainers.

Benchmark 81

Benchmark Digital Report Learning 81

NTEN

JANUARY 25, 2022

The membership committee was restarted in 2021 to discuss topics ranging from our website redesign to NTC member options to ways to activate the community around our beliefs and advocacy campaigns. 2022 focus. 2021 review highlights. 2022 focus.

Community 88

Community NTC Sponsor NTEN 88

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, you can compare this year’s year-end giving campaign to last year’s. For example, if an organization realized that its budget for a previous campaign was too low, it can predict that the budget for the next campaign, if unchanged, will also be too low.

Analytics 52

Analytics Org Adwords Metrics 52

Connection Cafe

OCTOBER 28, 2014

Great news here but nothing particularly revelatory as most of us would have predicted strong growth for online fundraising in general and continued success of sustained giving campaigns. But the question those metrics beg is how the increase in volume is impacting email performance. The total number of email recipients was up 72%.

Benchmark 55

Benchmark Metrics Report Online 55

Nonprofit Tech for Good

DECEMBER 28, 2010

Which tool has been surprisingly useful in getting out the word about your organization and its programs? We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Who maintains your social media campaigns? Twitter is the one that surprised me the most. Are they paid, full-time, part-time?

United States 243

United States Social Media Interview Examples 243

DipJar

FEBRUARY 2, 2023

Growth can be quantified in many ways though, from expanding your pool of volunteers to building out new programs. There could be issues with the appeal itself keeping your organization from reaching key donors—maybe you’re sending your direct mail campaigns to donors who prefer email campaigns.

Fundraising 52

Fundraising Channel Files Data 52

Connection Cafe

SEPTEMBER 23, 2020

Where do we need to innovate to meet our fundraising and campaign goals as resilient nonprofits? Our own Bo Crader will explore what leading nonprofits are doing to meet the expectations of their supporters and create exponential growth for their programs. Reinventing Your Peer-to-Peer Fundraising Program (Beyond Going Virtual).

Professional 49

Professional Communication Blackbaud Fundraising 49

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

The workshop shared a landscape analysis of what’s already out there from the various industries in order to build a clear understanding of what’s in place and what isn’t in terms of social media measurement valid metrics. 2011 Putting Principles in Action: Valid Metrics Matrix. Click for Larger Image.

Measure 115

Measure Social Media Media Metrics 115

DNL OmniMedia

DECEMBER 13, 2021

Fundraising campaign management. This includes tracking all planning efforts for fundraising campaigns, as well as the progression toward fundraising goals throughout the campaign itself. Marketing campaign management. Fundraising features such as tools to plan and launch campaigns, manage a variety of gift types (e.g.,

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Saleforce Nonprofit

AUGUST 3, 2021

Continuous Campaigns. Because the needs were greater than usual and setting up a campaign in Philanthropy Cloud takes less than a day, companies that historically ran only one campaign a year ran several in 2020. One customer ran eight campaigns in 2020. Roll Out Giving and Volunteering Programs. Scaled Efforts.

Change 65

Change Giving Philanthropy Companies 65

DipJar

JUNE 20, 2023

Diversifying your revenue streams requires optimizing your fundraising campaign types and strategies. Here are some examples of strengths your nonprofit might possess: Your online fundraising software is optimized and you’re continuously testing new ask strategies, so your digital campaigns thrive. Where does your nonprofit struggle?

Analysis 52

Analysis Guide Nonprofit Retention 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Even though online revenue grew last year and the year before, every individual email metric declined. Nonprofits are crafting creative digital fundraising campaigns to recruit and upgrade monthly sustainers.

Benchmark 62

Benchmark Digital Trend Report 62

Top Nonprofits

DECEMBER 23, 2021

Tell them that their contributions will help fund your after-school program for kids or purchase necessary supplies for your women’s shelter. Instead of just communicating about your fundraising campaigns, share other involvement opportunities, such as volunteer experiences and advocacy opportunities. Annual campaigns or events.

Raise 52

Raise Tips Fundraising Virtual 52

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Best of all, there are professional Google Grants managers out there to help you navigate the program and make the most compelling ads possible. We recommend you reach out to their team for all your Google Grants needs!

Grant 52

Grant Google Management Guide 52

Top Nonprofits

MARCH 16, 2022

Make sure your donation form is updated with the latest, most relevant campaign information. All advocacy campaigns, social media links, and other engagement opportunities should be relevant and available for your audience to get involved with directly on your website. Contact information. Engagement opportunities. Typography.

Websites 115

Websites Nonprofit Audience Mobile 115

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Bloomerang

JANUARY 22, 2024

Is there a long-term need for your nonprofit, or could the issue be solved with a smaller-scale fundraising campaign or project? However, if your idea isn’t very large in scope, a one-time crowdfunding campaign or peer-to-peer fundraising event could achieve the results you’re hoping for. The answer could be “both.”

Nonprofit 80

Nonprofit Files Policy Software 80

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Bloomerang

AUGUST 28, 2023

This can help save time when drafting donor outreach campaigns. Be sure you can customize the views on this dashboard so that you can keep track of the metrics most important to your organization. This CRM is accompanied by fundraising, advocacy, and marketing solutions. Engaging emails.

Profile 91

Profile Software Nonprofit Donor 91

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. If you break that down, it''s two per month, on average. Email marketing is mainly a numbers game.

email 77

email Fundraising Rate ROI 77

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Nonprofit Tech for Good

JULY 5, 2019

But, wait – before you go recruiting your most outspoken supporters to shout about you in their Instagram stories, make sure you know these 7 keys to an effective social media ambassador program: . 7 Keys to an Effective Social Media Ambassador Program. Here’s a list of 13 programs you may find useful. Share that.

Social Media 275

Social Media Effective Program Media 275

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

I’ve developed a maturity of social media practice model called “ Crawl, Walk, Run, Fly.&# I have used this to design peer learning programs, develop curriculum, and work one-on-one with organizations – here in the US and in places around the world. Ask: What Area Practice Do We Want To Improve?

Measure 98

Measure Social Media Media Social 98

Bloomerang

JULY 6, 2023

Identify priorities for the types of programs and services you’ll offer to support your goals, target audience for your services, target supporter audiences, advocacy and public policy aims, and branding or marketing objectives. Acquire 200 new donors through a 2-week peer-to-peer fundraising campaign.

Examples 117

Examples Guide Model Nonprofit 117

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

What are the transaction and transformation metrics? The first is easy – dollars raised, # of volunteers, etc. These individuals undertook organizing, fundraising, and advocacy – activities that were once only in the control of nonprofits – outside the “control” of nonprofits.

National 120

National Giving Afghanistan Iraq 120