Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Like all social media today, organic reach is very low. Related Webinar: Social Media Best Practices for Nonprofits.

Twitter 350

Twitter Practice Social Media Nonprofit 350

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Most individual email metrics have continued to decline.

Benchmark 81

Benchmark Digital Report Learning 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle. Size has never mattered to us.

Metrics 112

Metrics Facebook People Measure 112

M+R

JUNE 5, 2023

Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. Enter: influencers.

Conservancy 80

Conservancy Influence Mail Headline 80

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Some (including our friends at EveryAction and ActionKit) are using the data about when, where, and how the tracking pixel has been downloaded to separate out different types of opens, so you can see two metrics for “human open rate” and “combined open rate.”

Mail 107

Mail Spam Rate email 107

Eric Jacobsen Blog

FEBRUARY 5, 2024

That core consists of working through and with other people to create value while using financial concepts and metrics to maximize the value created for all company stakeholders. Billhardt and Kracklauer : Learning is fundamentally a social activity. I found this concept difficult -- does the problem lie with me?"

Skills 92

Skills Learning Knowledge Leadership 92

sgEngage

JANUARY 16, 2024

Use the Most Effective Online Fundraising Tools If you haven’t explored the apps, online tools, and upgrades now available to help your organization raise more money, more effectively, now is the time. Most donors contribute not only to the mission of the organization but also to the staff. Stories help us pay attention.

Effective 72

Effective Tips Fundraising Blackbaud 72

The Storytelling Non-profit

JANUARY 24, 2022

Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Arguably, measuring ROI on any kind of communication or marketing activity is a channel. Now for the metrics beyond total engagement on the posts, this is where you’ll customize your measurements further.

ROI 67

ROI Storytelling Measure Story 67

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. His work is focused on nonprofits, advocacy, and public affairs.

Facebook 221

Facebook Raise Fundraising Audience 221

Whole Whale

NOVEMBER 10, 2021

In over 99% of cases, investing in a mobile app is the exact wrong investment for your organization to stay competitive on mobile. You might hear an assumption along the lines of the following: Your organization’s audience all have mobile phones, there is therefore a huge opportunity for all of them to connect with your org on a custom app.

Mobile 96

Mobile Build Benchmark Rate 96

CauseVox

APRIL 13, 2022

After seeing thousands of organizations raise millions of dollars with peer to peer fundraising campaigns, we have put together this quick guide to show you how you can engage with your community to run a winning peer to peer fundraising campaign in 2022. Flexible metric counting for donations, activity, and impact.

Fundraising 74

Fundraising Benchmark Campaign Raise 74

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. Organizations with smaller list sizes have better response rates. donating money).

Benchmark 50

Benchmark Convio Trend Statistics 50

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Source Everything ! Let's say you want to track your email fundraising open rate.

Metrics 55

Metrics Benchmark Rate Newsletter 55

sgEngage

OCTOBER 9, 2023

Among grantmakers, there tends to be a lot of focus on impact and outcomes, as well as metrics to measure impact. Power Imbalance in Traditional Evaluation As grantmakers, we tend to monitor and evaluate our strategies and programs using metrics that we deem important. We all want to know whether our work makes a difference.

Participatory 83

Participatory Evaluation Empowerment Grant 83

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

sgEngage

MARCH 30, 2021

The data highlighted in this study represents a careful analysis of 687 organizations that produced 31,035 peer-to-peer fundraisers from January 1, 2019 through December 31, 2020. Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. More than 9.4

Blackbaud 65

Blackbaud Studies Fundraising Registration 65

sgEngage

JULY 20, 2021

Porter Novelli’s latest research on business and social justice shows that consumers, employees and other stakeholders want companies to acknowledge their role in systemic injustices and actively change the system. That survey established a critical baseline that we can use to benchmark our progress in the future.

Government 96

Government Social Blackbaud Companies 96

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. Let’s say your organization raises $5 million through a campaign. Most organizations conduct a capital campaign every 10 or 15 or even 20 years.

ROI 70

ROI Campaign Gift Metrics 70

Qgiv

DECEMBER 7, 2022

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. It will establish rules, expectations for gift officer interactions, and coordinates activities amongst staff. Are annual giving and sustainer donor programs a priority?

Database 52

Database Track Donor Management 52

Bloomerang

MAY 31, 2022

Your fundraising strategy will build on your past successes and opportunities to help your organization grow year after year. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Also, review your fundraising metrics and data from previous campaigns. Online fundraising.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

sgEngage

AUGUST 3, 2021

We see that organizations of all sizes rallied their employees to give and serve others in their local communities and around the world. This was the only group that had an increase for all metrics from the 2019 report. Social Justice campaigns received over $2.8 When: August 11 @ 10 AM EST.

Disaster 92

Disaster Social North America Companies 92

3rd Sector Labs

APRIL 23, 2014

1 – Does your organization have a data management plan? 2 – When was the last time your organization cleaned your donor data? 3 – Is someone in your organization responsible for data quality? Would a data management plan like you suggest really improve those kinds of metrics? Plan those activities.

Data 133

Data Management Rate Benchmark 133

Allegiance Group

FEBRUARY 14, 2023

in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. We recommend you start with these 7 Key Database Metrics. We recommend you start with these 7 Key Database Metrics. The best sources of new donors are organizations with missions that are similar or aligned with yours.

Mail 52

Mail Donor Strategy Files 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

In some organizations, measurement is this thing done at the end to justify or validate social media. At SXSW, I did a workshop with Carie Lewis and David Neff who assessed their organization’s measurement practices along the Crawl, Walk, Run, Fly continuum. Click to See Larger Version.

Measure 103

Measure Learning Metrics Social Media 103

Connection Cafe

MARCH 30, 2021

The data highlighted in this study represents a careful analysis of 687 organizations that produced 31,035 peer-to-peer fundraisers from January 1, 2019 through December 31, 2020. Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. More than 9.4

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

Givinga

FEBRUARY 26, 2019

In cases where companies foster strong relationships with external stakeholders, the effect is even stronger: brands that are active with corporate responsibility initiatives see 40-80 percent more market value growth. More importantly, it will use those tools to realistically connect your CR activities to your bottom line.

Profit 45

Profit Software Benchmark Student 45

Connection Cafe

OCTOBER 23, 2015

But I also love seeing how my campaigns compare against those of other organizations. And how is one organization doing relative to other charities? All of this is why I am so excited for next week’s release of Blackbaud’s 2015 Luminate Online Benchmark report. Yeah, I know, there are lots of benchmarks out there.

Benchmark 20

Benchmark Report Online Hints 20

Connection Cafe

APRIL 24, 2014

Although I’m a pretty active person, my day job has me tied to the desk and, therefore, pretty sedentary. A couple of months ago, on top of my training I made a commitment to move more and be conscious about my overall habits when it comes to activity, diet and even sleeping.

Fundraising 37

Fundraising Benchmark Metrics Blackbaud 37

M+R

FEBRUARY 4, 2021

Organizations sent an average of five emails around Giving Tuesday 2020 as well as in 2019, with email volume declining by 10%. . Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. Overall email volume remained basically flat.

Fundraising 98

Fundraising Gift Rate email 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2016

My colleagues, all experts, practitioners, and instigators share a passion for inspiring others to build great organizations for greater societal impact and increasing the expectation and adoption of high performance in the field. It is valuable to identify cases where nonprofits use common metrics. It’s the nonprofit’s job.

Measure 50

Measure Metrics Nonprofit Ratio 50

Pamela Grow

JUNE 28, 2023

In contrast, social media algorithms will always limit your organic reach. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Your open rate is, of course, one of the most important metrics you’ll want to track.

email 52

email Rate ROI Social Media 52

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. Open rates can be an unreliable metric due to spam filters, preview panes, image blocking which have little to do with whether someone is actually opening (or reading) an email.

Benchmark 28

Benchmark Studies Case Study Rate 28

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. With this particular activity being an experiment we didn’t formally map out a ladder. We predicted it might be smaller as the campaign is disruptive to the usual pinterest pattern.

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

How much are nonprofit organizations spending on social media? What are the valued metrics? While there have been different surveys on nonprofit adoption, for example, these two recent studies I profiled last month, I wish there was a benchmarking study. However, the efforts are far from organized and strategic.

Social Media 92

Social Media Survey Media Social 92

Care2

SEPTEMBER 30, 2014

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. 37% of organizations did not engage in any communications with new subscribers within the first 30 days. Welcome People Many organizations have a welcome series to introduce new donors to their email list.

Studies 78

Studies Online Fundraising Nonprofit 78

3rd Sector Labs

JUNE 17, 2014

We had a very active Q&A session after the event, and could not get to all questions before the event closed. QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%. QUESTION: Where can I get benchmarks for retention by sector?

Retention 148

Retention Donor Data Advice 148