Beth's Blog: How Nonprofits Can Use Social Media

APRIL 30, 2020

The inability to create a variety of different contexts in our lives including different social roles, relationships, activities and goals. Social anxiety for some because we are opening up our homes, our personal spaces, in professional contexts (although this can be mitigated with the use of background images or being off camera) ( Axios ).

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Virtual Tips Nonprofit Interaction 180

Nonprofit Tech for Good

APRIL 3, 2022

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets.

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Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. If you only email your supporters to ask for things, it’s going to be harder to get them to open your emails. It’s a channel that functions as part of your larger digital strategy. Get Personal Which email are you more likely to open?

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email Campaign Ideas Tips 91

Candid

APRIL 8, 2024

In addition, we’ve worked to foster a culture that provides space for employees to share common interests and experiences by introducing diversity resource groups—BIPOC, Women, and Queer Collective—as well as Slack channels for equity talk, community care, and accessibility. What’s next in Candid’s DEI journey?

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DNL OmniMedia

JANUARY 17, 2024

In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Demographics.

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Game Marketing Change Tips 52

Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. The stories of Riley kids, Caiden, Caroline and Harry (featured above) were shared across digital channels, resulting in a 19% increase in campaign performance. Share their why.

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Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Use an engaging and quick opener to convince viewers to care, for example: “More than 9 million children faced hunger in 2021.

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Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. For example, your fundraising email list versus your Facebook page versus your direct mail—three different channels translates to three different communication tactics.

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Care2

SEPTEMBER 10, 2011

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. For example, your fundraising email list versus your Facebook page versus your direct mail—three different channels translates to three different communication tactics.

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Channel Data Strategy Tips 59

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Additionally, audiences are likely to open and engage with direct mail. The market landscape.

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Mail Fundraising Nonprofit Channel 52

Neon CRM

JANUARY 25, 2024

But with newsletters being so popular today, how can you stand out in crowded inboxes and create a member newsletter that your members open and—equally important— want to read? In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Let’s get started!

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sgEngage

OCTOBER 17, 2023

Make sure you contact top donors who haven’t given yet this year to ensure you are top of mind as they plan their year-end giving. Give your appeal some strong legs to stand on by revisiting, refreshing, and optimizing your website , social media channels, and online donation form. Want to expand, scale-up, or activate even more steps?

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sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. These people are already open to building a relationship with your organization.

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Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 The numbers don’t lie! billion by 2025.

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email Rate ROI Social Media 52

Achieve

JUNE 21, 2023

Keep this in mind: the most fruitful sponsorships are those that are a partnership between your nonprofit and businesses. Give sponsor shoutouts (be sure to tag their accounts) on all your social channels for additional sponsor visibility and engagement. Because working together makes it a true win-win. Use social media.

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Bloomerang

JULY 31, 2023

The challenge is to most effectively integrate all of the different communications activities so that they truly reinforce each other. Take full advantage of doors that can be opened by staff — both fundraising and programmatic — board members, volunteers, and donors.

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Qgiv

JANUARY 28, 2022

You might have seen restaurants or retail stores doing a soft launch in which they invite friends and family to eat or shop in a new location before it opens officially. It’s an opportunity to work out any kinks and create buzz before the grand opening. Consider other communications channels that reach beyond your constituent list.

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Media Cause

AUGUST 31, 2022

For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. The calendar does much of the heavy lifting for you, and wallets are broadly open. In 2021, Media Cause worked with 11 clients in partnership on their End of Year Efforts.

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sgEngage

OCTOBER 14, 2022

Why does your museum open its doors each day? open rate, CTR. They describe the demographics of your core supporter segments, but personas can also describe your supporters’ motivations, channel preferences, and even personal details like hobbies. The purpose of a brand is a reason for the brand to exist beyond making money.

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Achieve

MARCH 16, 2022

However, they also present their own unique challenges, like the difficulty of digitally engaging attendees or the tricky technical process of setting up your event activities. Offer sliding scale & open-ended questions. We hope that you enjoyed your experience [describe the nature of the event’s activities].

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Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. As you plan your direct mail donor acquisition campaign, keep the following tips in mind. Direct mail is too often associated with the past. Here’s why!

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Mail Campaign Donor Tips 52

Forum One

NOVEMBER 3, 2021

When it comes to your reporting strategy, it’s important to keep in mind who your key stakeholders are, and how can you package your data and results in a way that speaks to them directly. Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. Analyze with actionable data in mind.

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Greater Giving

JUNE 30, 2021

For donors who occasionally offer a contribution, the transformational approach can lead to a commitment to regular donations that could grow overtime and the possibility the nonprofit’s message will be shared with other like-minded friends and family. Getting back to a new normal.

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DipJar

JUNE 20, 2023

Open lines of communication with your membership go a long way toward developing a better—and more customized— member experience ! Are these factors being actively monitored by your organization? Do your perks have your donor base in mind? A great membership program is customized, adaptable, and bears member experience in mind.

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Nonprofits Source

OCTOBER 30, 2023

While you might plan your volunteer programs with a focus on your in-person supporters, it’s also critical to keep your remote volunteers in mind. Be sure to create open lines of communication so your new remote volunteers feel supported in their roles and can check in with their mentors or volunteer managers as needed.

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Top Nonprofits

DECEMBER 23, 2021

Don’t neglect your ongoing fundraising activities. At this point in the pandemic, organizations from every sector are struggling to keep their doors open. Your supporters likely have varying comfort levels when it comes to attending in-person activities. Don’t neglect your ongoing fundraising activities. Get creative.

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Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. Linkedin Including passive or active backlinks to your website through social platforms can be used as a traffic funnel to your nonprofit’s online content.

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CauseVox

APRIL 12, 2022

Leaving it open-ended gives room for people to say “no” or to ignore it. Having a number in mind provides a reference point for the donor in terms of a decision rather than having them think through how much to donate. It’s strategic because not a lot of fundraising activity happens during that month in the Santa Clarita community.

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Practice Fundraising Storytelling Relationship 87

AccelEvents

FEBRUARY 25, 2021

Your participants were actively engaged in your brand, your presenters were on point, and you really feel like you hit the mark. After a successful virtual event, you want to make sure that you are nurturing the leads that you recovered and keeping your brand top of mind. Include at least one open-ended question for random input.

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Greater Giving

MAY 25, 2022

You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel. Email streams are a series of emails automatically based on a trigger activity performed by a supporter. Communication preferences. Automate your event marketing.

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ROI Marketing Strategy Sponsor 81

Neon CRM

NOVEMBER 14, 2023

Attracting members—especially engaged ones who plan to be active long term—with a membership drive is crucial for your organization’s continued growth and success. It’s a campaign geared toward targeting and attracting people interested in the organization’s mission, goals, and activities. You want to reach as many people as possible!

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Bloomerang

SEPTEMBER 27, 2023

Find new ways to inspire and engage with donors I can hear you saying that your engagement as defined by shares, likes, open and click through rates is awful and has been awful since the beginning of time. We’re all busy but it’s your job to keep your cause top of mind. GivingTuesday is such a day to surprise your donors.

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Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. Plus, you gain access to a variety of email metrics, such as open rates and click-through rates, that let you know how effectively your emails engage recipients.

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The Modern Nonprofit

MARCH 23, 2021

With the holy grail of 100% board giving in mind, we’ve identified 8 key steps you can take to build a board of effective fundraisers : 1. You can find these new board members through a number of channels: Reach out to your top volunteers and most involved community members. Grow your board. What matters most is their passion.

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Neon CRM

NOVEMBER 29, 2023

Let’s take a look at the impact of what we call the “Generosity Experience”—the overall trust that a supporter has when interacting with a nonprofit’s marketing, revenue, or impact activities. With those statistics in mind, let’s take a look at what this reveals about donors. Who Is Giving? That spike in online payments at 3:00 a.m.

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Qgiv

JULY 30, 2021

In fact, 84% of Generation Z is open to becoming a fundraiser on behalf of your organization! . Built entirely with you and your participants in mind, Qgiv’s comprehensive peer-to-peer platform empowers nonprofit, faith-based, and political organizations to raise more with custom donation pages. . Let’s break down each platform!

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Allegiance Group

NOVEMBER 2, 2023

If your organization maintains an active presence on social media platforms , include social media links on your website. These buttons serve as a gateway to the valuable content that your organization shares through its social media channels.

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