article thumbnail

4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

2) Meeting your target audience where they are is important Big brands and retailers know this—to reach their target audience they need to have an active presence on the social media platforms their target audience uses, and they need to use the communication channels their audience prefers. The sky’s the limit!

Lesson 293
article thumbnail

Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

Mail 61
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Nonprofits Can Effectively Promote their Online Shop on Instagram and Facebook

Nonprofit Tech for Good

Sure, many gift-buyers will continue to turn to Amazon, Walmart, and Target, but increasingly c onsumers are being more mindful with purchases. Nonprofits with online shops can tap into these trends on social media to reach mindful shoppers and raise revenue in support of their mission. Tag your products in Stories and Posts.

Facebook 275
article thumbnail

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. They can alert membership to emerging issues.

article thumbnail

To Get Close to Members, Follow MarTech Trends

.orgSource

Be an open-minded reader. This is not a one-and-done activity. Break out of the association bubble. Study across industries. Forbes, CMO Network, Inc., Entrepreneur, Social Media Today, Adweek, and Adage are a few of the resources on my radar. Consider ideas that, at first glance, don’t seem like a great fit. Take a lesson from QVC.

Trend 221
article thumbnail

How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

To stay top of mind when the world is chaotic, you have to push your creativity and your marketing efforts a little bit outside your comfort zone. But, think about which channels are critical and how you can reallocate staff time that would have been used for acquisition to content creation instead.

Benefit 64
article thumbnail

Alumni Fundraising in the Arts: 5 Tips to Create Connections

Achieve

To cultivate alumni donors, you’ll need to stay in contact with graduates so your program remains top of mind and provide opportunities for them to give that they’ll be receptive to. There are so many vital activities that keep your program afloat aside from fundraising, from scheduling classes to holding auditions to supporting students.

Arts 52