Nonprofit Tech for Good

JULY 1, 2020

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. Social media is powerful because it leverages social influence – people trust information from those within their networks. Social media makes participating in campaigns easy and fun.

Social Media 327

Social Media Support Media Social 327

sgEngage

MARCH 17, 2023

In addition, there is increased global awareness of women’s issues such as reproductive rights in the U.S., the #MeToo movement in Asia , reproductive rights activism in Honduras , and the ongoing fight for women’s equality in Iran. Today’s philanthropic sector, like many other systems, doesn’t speak to women the way it does to men.

Honduras 83

Honduras Philanthropy Iran Michigan 83

Qgiv

APRIL 11, 2023

Donor signals that create direct feedback from your donors are typically communications that you actively solicit. Examples of indirect donor signals include: Social Media influence of your supporters Geo-Targeting Social and Wealth scoring data Website activity How do you track Donor Signals? Learn more at virtuous.org.

Donor 104

Donor Survey Social Media Database 104

Allegiance Group

MAY 18, 2023

An essential step is starting with a specific digital advertising plan that accounts for assumptions, projected growth, budget, flight dates, targeting your ideal donor profile, design, analytics, and reporting. Build brand awareness with YouTube advertising. Instagram integrates well with Facebook campaigns.

Digital 52

Digital Practice Donor Strategy 52

Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Connection Cafe

OCTOBER 23, 2017

Online influencers are the most powerful force online today for moving awareness, advocacy, and giving. But who are the influencers you need to know, and what do we know about them? First, I’d like to recommend you look for micro-influencers in particular — i.e. those with substantial but not huge followings.

Influence 24

Influence Podcast Meme Policy 24

The Modern Nonprofit

MARCH 2, 2021

They have multiple social media profiles and check their phones frequently. They are strongly influenced by friends. They want to engage on their own terms and are more likely to respond to social media influencers and short videos of real people. An active presence on Facebook will also build your credibility with millennials.

Causes 124

Causes Support Volunteer Generation 124

DipJar

JUNE 20, 2023

What internal areas or activities does your nonprofit excel at? Your nonprofit prioritizes employee engagement through activities such as professional development opportunities and equitable compensation, so you enjoy a high employee retention rate. Take time to analyze the influences that affect your nonprofit’s current state.

Analysis 52

Analysis Guide Nonprofit Retention 52

Qgiv

APRIL 9, 2024

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. Social media helps you build more connections within your community, allowing you to raise more awareness and money for your cause.

Social Media 52

Social Media Media Guide Social 52

NonProfit Hub

JUNE 29, 2017

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers. You have VIP’s, media and everyday influencers. Her first tip? True celebrities.

Influence 34

Influence Podcast Campaign Social Media 34

Bloomerang

MAY 31, 2022

It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. Your nonprofit CRM helps you store and manage donor information within robust donor profiles. That’s why developing a strategic fundraising plan is necessary.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

The Modern Nonprofit

MAY 9, 2023

Promote the matching gift campaign through various channels, such as social media, email, and events, to increase awareness and participation. If a skills assessment feels too formal, simply ask them what they do for a living, or look at their LinkedIn profiles. You may be surprised by what you find!

Tips 52

Tips Strategy Fundraising Grant 52

Connection Cafe

MAY 10, 2017

Engaging with supporters + influencers goes a long way. Pay attention to what others are doing on Instagram — follow key supporters, peers, influencers , those who inspire you, etc! Visuals will help you build brand awareness. You can collect a list of hashtags that other like-minded orgs and influencers are using.

Org 43

Org Influence Nonprofit Facebook 43

Bloomerang

AUGUST 22, 2023

Update donor profiles, track donations in real-time, and research supporters as needed, all from your mobile device. Top features of this fundraising website Individuals can start campaigns on behalf of your nonprofit, helping spread your influence without direct action needed from your fundraising team. Mobile app.

Websites 77

Websites Paypal Fundraising Nonprofit 77

Connection Cafe

FEBRUARY 17, 2017

As an active volunteer and donor myself, discovering new nonprofits on social media often piques my interest to get involved and seeing my “go-tos” actively posting keeps me engaged with their mission. Then, an active member of the ministry invited me to be a part of a closed Facebook group. Extend your reach.

Facebook 54

Facebook Causes Social Media Volunteer 54

Nonprofits Source

OCTOBER 6, 2023

Additionally, while nonprofits only have so much influence over whether a company starts a workplace giving program, they still do have some influence, which can be leveraged to diversify their revenue. Outside of matching gift programs, nonprofits can coordinate other types of CSR activities, like corporate volunteerism.

Software 52

Software Giving Gift Nonprofit 52

Givinga

FEBRUARY 19, 2019

Workplace giving also has a strong influence on business success , including sales, employee engagement and retention, and brand awareness. percent of the nation’s total business profile. These are the businesses that aren’t actively donating to charities and may not know how to get started. Brand awareness?

Software 45

Software Giving Charity Poll 45

Bloomerang

FEBRUARY 1, 2023

Know What You’re Looking For: 2 Types of Fundraising Apps There are two types of fundraising apps you should be aware of: nonprofit-facing, and donor-facing. You can also add new engagement activities of existing supporters to their constituent timelines. Let’s dive right in! Constituent search.

Org 83

Org Raise Tools Help 83

Allegiance Group

MAY 1, 2024

We recommend analyzing the profile of people who gave to the previous year-end campaign to see if it’s somewhat or even dramatically different from an overall donor profile. Let each channel make a specific community-driven ask: extend a CTA toward engagement, awareness, or overall reach, depending on the particular channel.

Campaign 52

Campaign Guide Fundraising Storytelling 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Surfrider Foundation , profiled in the book, by gathering research about what motivates its audiences and through what channels and having a strategy session with staff to map out the different levels of engagement and metrics for conversion.

Social Media 108

Social Media Network Media Free 108

Bloomerang

MAY 6, 2021

Everything from news to shopping to their friends and influencers was accessible to them online. . Cambridge Analytica harvested the personal information and profiles of as many as 87 million people who used Facebook without their consent or knowledge. Card testing is a fraudulent activity. Facebook Cambridge Analytica.

Donor 139

Donor Law Data New York 139

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

I shared the video on my personal profile and it prompted quite a heated discussion in the comments between my colleagues. The controversy on my Facebook wall boiled down to those who felt the emotional pull of the story and those who had an alternative view. Has Invisible Children been transparent?

Network 119

Network Children Offline Storytelling 119

Connection Cafe

APRIL 18, 2011

Whether the C in CRM is a constituent, customer, client; or not even a “C” (a donor, volunteer, foundation, partner, affiliate, etc), the core activity is using a system to organize the interactions and data that you have with or about that entity. Interested in checking how much influence someone has one social networks?

Social 33

Social Music Influence Interaction 33

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

Engage influencers and free agents. A significant outreach campaign to raise awareness of the nonprofit community and the local event. Pick a campaign and platform to experiment with integrating social fundraising , but build your network and get organized first. Cultivate and cheer on champions for your cause.

Community 109

Community Giving Fundraising Contest 109

Tech Soup

FEBRUARY 18, 2014

None-the-less, many charity mobile phone projects have disappeared, including really high profile projects like CollectiveGood.org and Call To Protect, the charity project by the Wireless Foundation. With so many phones being retired at one to two years of age , the most active area seems to be trade-in, just like the car market.

Phone 66

Phone Charity Mobile Program 66

Forum One

FEBRUARY 25, 2010

" We took folks through the steps required to raise the profile of an organization using Facebook Pages. Use Buttons and the Facebook Fan Widget on your organization's web site to make your audience aware of your page and help them connect with you on Facebook. Tags: Influence Social Media. (click to enlarge).

Facebook 55

Facebook Social Media Widget Flickr 55

NonProfit Hub

OCTOBER 10, 2016

Incentives are motivators that influence your donors to give and influence your fundraising teams to raise more. We’ve broken it down into two sections: The Social Influence Factor. The Social Influence Factor. As such, these individuals can hold more influence over their networks than your nonprofit. Gamification.

Raise 28

Raise Money Fundraising Badge 28

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2009

There are now 990 actively engaged Fellows— across the five focal countries of Ethiopia, Nigeria, India, Pakistan, and the Philippines—regularly participating in the Leadership Development for Mobilizing Reproductive Health network activities. His work was recently profiled in this New York Times piece. What was our learning?

Collaboration 93

Collaboration Learning Exercise Online 93

Amy Sample Ward

MAY 14, 2009

Facebook General Growth data: More than 200 million active users. A couple of examples: GreenPeace didn’t have everything they needed to conduct an email campaign so they set up a Myspace profile. They were active and dedicated to making it work and raised 90,000+ friends. Raise awareness for your cause and projects.

Tools 100

Tools Tech Map Case Study 100

Forum One

JANUARY 26, 2024

These SEO tools provide insights into search queries, allowing you to delve into search intent and understand what people are actively searching for, to uncover popular and relevant keywords aligned with your nonprofit’s mission. This strategy builds a robust backlink profile and amplifies visibility with target audiences.

International 89

International Strategy Search Structure 89

Nonprofits Source

APRIL 12, 2023

In other words, the right content will give people a reason to follow your association’s activities on social media, pique their interest in what you have to offer, and ultimately encourage them to join your organization. So, what kinds of content should you create to share on your various social media profiles?

Social Media 52

Social Media Associations Guide Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2009

I spent less time chasing after people who were not in my network who may have a lot of influence and asking them to blog, post on their Facebook profile or retweet. This means that any one of the half million daily active users of Causes could celebrate their birthday by raising money for your organization's Cause. .

Campaign 70

Campaign Reflection Free Fundraising 70

CauseVox

OCTOBER 5, 2021

Consider setting any one or more of these goals: Awareness: How many people do you want to educate about your cause? This initiative helps an organization’s supporters find the words and inspiration they need to activate and rally others to get involved. This empathy is the inspiration that activates your donors to give.

Practice 115

Practice Ideas Pledge Gift 115

Neon CRM

NOVEMBER 2, 2023

Email Ideas Website Ideas Social Media Ideas Online Marketing Ideas Community Activity Ideas Digital Donor Acquisition Ideas Using Email If you’re looking to connect with online donors, email is going to be a powerful tool. You can always build out their profiles later on. will make the digital donor acquisition process easier.

Digital 52

Digital Ideas Business Donor 52

Neon CRM

JUNE 27, 2023

This especially comes in handy when you’re running fundraising campaigns, trying to increase brand awareness, or participating in big, global giving days like GivingTuesday. Explore other nonprofits’ social media profiles and ask the following questions: What do you like about what other organizations post?

Social Media 87

Social Media Strategy Create Media 87

Care2

MAY 15, 2009

Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 You can read the full case study here.

Social Media 34

Social Media Tools Online Advocacy 34

Nonprofits Source

JULY 11, 2023

Carefully vet volunteers’ profiles or sites to ensure their content is appropriate for your nonprofit’s online audience. With clear guidelines, volunteers will feel more comfortable becoming social media influencers or brand ambassadors for your organization. Provide guidelines for promoting your organization.

Digital 40

Digital Volunteer Tips Guidelines 40