Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

Action 106

Action Difference Fundraising Nonprofit 106

Get Fully Funded

JANUARY 27, 2022

This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. This might mean inspiring individuals to donate , volunteer, advocate, become a peer-to-peer fundraiser, or take any other action that supports your nonprofit’s mission. .

Action 64

Action Guide Language Test 64

Nonprofit Tech for Good

MAY 13, 2022

You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? Parameters in action.

Donor 284

Donor Track Facebook Campaign 284

NetWits

MAY 26, 2011

fact that I can often be found laying in bed at 6am and digging through client web reports. The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. However, one’s ability to do is often unmatched by ones availability. What to do with?

Report 251

Report Web Analytics Comparison 251

Forum One

NOVEMBER 3, 2021

A key component of finishing the calendar year off strong is to ensure that you are reporting on what you’ve achieved and identifying where there is room to grow. As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way.

Report 69

Report Data Metrics Analysis 69

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. For example, retention rates tend to be higher for mid-level and major donors.

Analytics 124

Analytics Strategy Fundraising Benchmark 124

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Similar to the tactics you used to get folks into the funnel, you’ll want to measure your effectiveness, using metrics like page visits, downloads, event and course registrations, webinar attendance or email click rates.

Create 169

Create Strategy Associations Registration 169

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

Action 52

Action Difference Fundraising Nonprofit 52

Media Cause

JUNE 27, 2023

This can help improve your clickthrough and engagement rates and better solidify your organization in the minds of your audience. Consider using on-platform social data to engage your audience to learn more about upcoming initiatives or to inspire action. Consider adding them into the mix to strengthen consistency and drive results.

Social Media 97

Social Media Guide Media Social 97

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Learning 81

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

Online 94

Online Fundraising Benchmark Adwords 94

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Classy

JULY 30, 2021

Review the Latest Donor Trends in Our 2021 Report. Setting a deadline can entice the readers to take action and participate in the larger cause before they miss the chance. . One day left to take action. Follow up and thank donors for taking action and contributing to your campaign. Be Personal. Make It Short.

Sample 121

Sample email Campaign Fundraising 121

Pamela Grow

JUNE 28, 2023

Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%.

email 52

email Rate ROI Social Media 52

Forum One

SEPTEMBER 15, 2023

Here at Forum One, we have been busy helping organizations prepare for GA4 , and even though our partners have now had time to test it out, GA4 still poses a steep learning curve, and frankly, prompts a lot of complaints. While some of us exported our data from UA, those pre-made reports served the data needs of most people well.

Analytics 75

Analytics Museum University Google 75

Forum One

DECEMBER 22, 2022

UA is what many organizations think of simply as “Google Analytics,” the code that’s on all your website pages and the companion reports that show page views, bounce rates, click-throughs, conversions, and other metrics. GA4’s focus on user “events” as data is a major switch away from more straightforward, or simple actions.

Time 71

Time Metrics Analytics Adopt 71

Cloud 4 Good

OCTOBER 6, 2021

Admins and Developers will be particularly interested in the many updates to Einstein Search, inline editing from reports now being generally released, and even more functionality added to Flow Builder. The dynamic gauge chart is now available to use report metrics and field values to respond dynamically to the displayed business metrics.

Chart 101

Chart gMail Singapore Vermont 101

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Sure, many of us look at the basics—number of views, general actions taken, pass along rates etc.—but

Analytics 100

Analytics Google Digital Marketing 100

EveryAction

SEPTEMBER 20, 2016

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. Goal: Engagement Metric: Overall Engagement Rate. Goal: Website traffic Metrics: Clickthrough Rate, Visits.

Metrics 100

Metrics Social Media Measure Media 100

Media Cause

JULY 23, 2021

For call extensions, enable phone call conversions reporting to assess which campaigns, ad groups, and keywords are most effective at driving call conversions. RSAs allow you to create and use multiple headlines and descriptions that Google then tests to see which combinations perform best. Encourage viewers of your ads to take action.

Google 52

Google Grant Headline Tips 52

Pamela Grow

APRIL 29, 2023

Their latest report showed the number of donors dropping by full 10% in 2022. The struggle to retain donors is widespread, with the lowest recorded donor retention rate at 42.6%. As always, the Fundraising Effectiveness Project report is a wake-up call. The latest numbers are out and it’s not looking good.

Retention 52

Retention Newsletter System Donor 52

Allegiance Group

FEBRUARY 27, 2024

An event is any kind of action a user performs on your website, such as clicking a button, downloading a file, or submitting a form. Customizable Reports: While GA4 doesn’t have as many pre-built reports as GA3 did, it does let you build reports and customize them to your specific needs. You’ve Switched to GA4 — Now What?

Analytics 52

Analytics Google Fundraising Track 52

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.”

Ideas 111

Ideas Donation Online Strategy 111

Media Cause

NOVEMBER 5, 2021

So far, we have been able to get GA4 properties up and running and pulling on data in a small handful of hours including some occasional regex use and a round or two of robust testing. The out of the box events tracked include: Scroll rate. A lot of the metrics and reports that we’d become used to have gone or have been replaced.

Analytics 52

Analytics Google Story University 52

Achieve

JUNE 1, 2023

But donors can reveal just as much information about their motivations and interests through their unspoken actions. For example, a change in legislation or a natural disaster could motivate concerned supporters to take action. Assess metrics such as your email open rate or online donation rate to measure your success.

Donation 52

Donation Donor Giving Demographics 52

DNL OmniMedia

NOVEMBER 22, 2022

An ad’s Quality Score is calculated by three things: Expected Clickthrough Rate – The likelihood that the ad will be clicked when viewed. Similarly, you are able to add columns to your Google Ads reports that show the expected clickthrough rate, the ad relevance, and landing page experience.

Google 52

Google Results Websites Grant 52

Saleforce Nonprofit

JANUARY 12, 2022

We recently convened a cross-section of leaders in the for-impact sector to discuss best practices for implementing innovative strategies and tools to support constituent engagement, fundraising, and reporting. ALSAC has an internal accelerator where new ideas are explored and tested. We took quick action to pivot in spring of 2020.

Impact 111

Impact Time Nonprofit Leadership 111

Whole Whale

JULY 18, 2022

You can use A/B testing to test which types of images your audience engages with more. So it’s no surprise that coming up with effective, eye-catching, and actionable email subject lines can be tough. Convince them that their action is needed now, but don’t be too insistent or demanding. Emotional journey.

email 64

email Time Fundraising Images 64

Amy Sample Ward

MAY 17, 2011

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Highlights. Get Started Increasing Your Engagement.

email 169

email Marketing Nebraska Omaha 169

Neon CRM

NOVEMBER 14, 2023

Retention rates for recurring donors are much higher than their one-time counterparts—they often stick around for years! This is a great time to run some reports in your donor database and see what kind of gifts your supporters are already making. Then test it again. Now, keep testing. Did it work?

Donation 52

Donation Gift Platform Nonprofit 52

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Also, data from the 2020 Global Trends in Giving Report reveals that 45% of online donors worldwide are enrolled in a monthly giving program. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Media Cause

AUGUST 17, 2023

When going to audit your AdWords campaign, test out new variations that align with your nonprofit and ad group’s keywords to improve your ad strength—leading to stronger click-through-rates and more traffic to your landing pages. Depending on the industry, seasonality, and other factors, a high CPC may be normal due to competition.

Adwords 52

Adwords Campaign Search Headline 52

Connection Cafe

APRIL 3, 2014

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates? My first task was understanding how to appropriately enter data in our fundraising database so that I could create easy and efficient reports.

Retention 53

Retention Rate Donor Lesson 53

Bloomerang

AUGUST 28, 2023

A nonprofit CRM (also referred to as a donor management system ) is a software platform that allows nonprofits to store, update, and report on supporter data. Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team. What is a nonprofit CRM?

Profile 92

Profile Software Nonprofit Donor 92

NetWits

FEBRUARY 7, 2012

ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year. Over the past two weeks, we’ve been running A/B tests on our new mobile template. 14 of the 15 messages with the mobile template performed better, by an average of 2 percentage points of open rate. (So,

Template 167

Template Mobile email San Francisco 167

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Create custom graphics for powerful quotes, statistics, and call-to-actions. Include a link in your tweets as often as possible.

Twitter 349

Twitter Practice Social Media Nonprofit 349