Allegiance Group

JUNE 13, 2024

Outlining your goals before executing the campaign ensures each action you take is directly related to a target that furthers your mission. Like your goals, you can refer to these personas throughout the campaign to confirm that each marketing decision resonates with your core group of supporters. Deep understanding of your audience.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Candid

OCTOBER 17, 2022

By filling out your Candid nonprofit profile on GuideStar, you can ensure your digital presence is up to date and prioritize creating content to share on GivingTuesday. Update your nonprofit profile on Candid’s GuideStar. With all that traffic, it’s important to make sure your profile is up to date. Check basic information.

Campaign 75

Campaign Digital Profile Social Media 75

Candid

DECEMBER 12, 2022

Let’s say you’ve been tasked with researching potential nonprofits to partner with on an upcoming funding initiative by doing some online research, using Google, Candid’s nonprofit profiles , or the like. Show a person or group of people impacted by your organization, such as a beneficiary or donor, to share their connection to your cause.

Video 105

Video Support Tips Audio 105

Connection Cafe

NOVEMBER 29, 2018

That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. Tracking these metrics will help you keep a pulse on the current engagement of your donors so you know which efforts are working and which ones need to be increased or modified. Donor Level Moves.

Metrics 42

Metrics Donor Fundraising Retention 42

Bloomerang

APRIL 12, 2022

Some of these features include: Donor profiles. Donor profiles show the history each supporter has with your organization. The constituent timeline is a part of a donor’s overall profile, showing the interactions they’ve had with your organization over time. Fundraising metrics. Constituent timeline. Constituent timeline.

Software 104

Software Management Donor Guide 104

Nonprofits Source

MAY 15, 2024

Once you have a clear understanding of which audience(s) to target, start putting your ideas into action. Collect digital marketing KPIs Key performance indicators (KPIs) are metrics used to measure your digital marketing success. These measurements should align with your campaign’s goals.

Map 52

Map Digital Business Marketing 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

However, if you use your Facebook profile to connect with professional colleagues or want to promote your organization, you might consider this option. She suggested encouraging more share with a specific call to action on the post itself. Facebook Rolls Out New Metric: People Talking About.

Metrics 129

Metrics Facebook People Change 129

Bloomerang

AUGUST 28, 2023

Ensure any CRM you invest in offers features such as: Donor profiles Nonprofit CRMs automatically create donor profiles for supporters who contribute or interact with your nonprofit. These profiles include relevant information based on your goals, such as contact information, interests, engagement history, and more.

Profile 92

Profile Software Nonprofit Donor 92

sgEngage

JUNE 6, 2024

Work closely with administrators to identify reports that need to be run and the metrics to track during the campaign, which will inform your fund setup and gift entry process. Review, code, and group your VIPs. PRO TIP : Confirm that the solicit codes on prospects are correct by checking notes, actions, and gift history.

Database 80

Database Goal Campaign Phase 80

sgEngage

APRIL 18, 2022

Consider your audience’s demographics and group audience members based on shared characteristics. For instance, you might create profiles for different age groups, such as young, middle-aged, and elderly visitors. Assess your site’s metrics such as time spent on each page and the bounce rate to determine your most popular pages.

Websites 81

Websites Organization Tips Map 81

Kindful

MARCH 25, 2021

Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. The types of events someone registers for and their involvement in the event are also key metrics to note.

Communication 98

Communication Donor Data Guide 98

DNL OmniMedia

JUNE 28, 2023

A fundraising dashboard will let you see the big picture to understand your supporters and their actions. Some common ways to segment your donors include grouping them by: Giving level: Different donation amounts warrant different kinds of thank-you emails, campaign updates, and fundraising appeals. Automate supporter profiles.

Platform 52

Platform Donor Online Social Media 52

Allegiance Group

APRIL 15, 2024

Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content. Start with a specific digital advertising plan that accounts for assumptions, projected growth, budget, flight dates, your ideal donor profile, design, analytics, and reporting.

Fund 52

Fund Donor Strategy Search 52

Amy Sample Ward

JULY 29, 2011

I normally separate my post-presentation blog posts and slides but think it will be valuable to group them together this time. After you’ve listened and started joining in, you can now start creating profiles that have a goal and strategic use to compliment the rest of your communications and engagement work. Metrics Template.

Social Media 178

Social Media Public Media Community 178

NetWits

DECEMBER 2, 2010

Segmentation is essentially a methodology by which we distribute the constituents we want to communicate with into various buckets or groupings. We are breaking the audience and database into manageable groups for the purpose of communicating with them. Your database system should allow you to build a profile for your top segments.

email 149

email Marketing Mail Metrics 149

Amy Sample Ward

OCTOBER 24, 2012

Through a facilitated training, participants will work independently and in small groups to develop and share project plans for using social media to engage supporters. These plans provide a starting point that participants can put into action immediately and build upon for larger projects and plans in the organization.

Kentucky 122

Kentucky Leadership ROI Social Media 122

Eric Jacobsen Blog

MARCH 12, 2024

The offense team began the Reset with active learning and experimentation while the defense team maintained the Survive metrics, ensuring they moved successfully with an engaged team. Despite the capacity restrictions, the park had its highest profitability, customer NPS, and employee engagement that year, and the years to come.

Latvia 91

Latvia Companies North America San Francisco 91

Qgiv

APRIL 9, 2024

And it’s a direct line where you can share the work you do with your supporters to provide transparency and motivate your community for action. Your organization can create pages, groups, and events to engage with your supporters on this platform. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Achieve

JANUARY 15, 2020

Leverage a CMS that has embedded Google Analytics functionality so you can track metrics like site visits, bounce rates, and more. Be sure to include strong calls-to-action and prioritize your online presence. Send communications to select groups of members about the events they’ve registered for or events they may be interested in. .

Associations 52

Associations Database Integration Software 52

DipJar

SEPTEMBER 12, 2022

After you’ve conducted research and feel confident about who is most likely to donate to your cause, you can segment those donors into groups based on their common characteristics. Then, assess relevant metrics to see which types of content receive the most engagement. Common segments include: Location . Conduct a content audit.

Marketing 52

Marketing Social Media Nonprofit Integration 52

CauseVox

SEPTEMBER 28, 2021

Here were their takeaways: They recruited a group of super volunteers they called the “Durables” to share on their own social media pages and increase excitement. They used CauseVox’s activity metric to allow fundraisers to showcase their progress towards a goal of miles hiked. Here’s what they did to hit and exceed their goal.

Examples 83

Examples Websites North Carolina Virtual 83

Everyaction

APRIL 25, 2018

Track and manage students, groups, and activities effectively. A CRM system for student activities professionals needs to be able to track student participation in clubs and student groups, campus events, and more. Here are four of the best ways that using a CRM can help a Student Activities office increase engagement on campus.

Technology 40

Technology Student Registration Database 40

Qgiv

JUNE 23, 2021

33% of donors in this age group prefer to give in response to social media channels, and 29% prefer to give via text messages. That said, different social media platforms are more popular with different age groups. So to gauge effectiveness look at the following metrics. Must-know metrics.

Practice 52

Practice Marketing Fundraising Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

As a Master Trainer, one of my favorite models of training adults is the Peer Learning Exchange where a group of participants who are working on a similar project or domain of practices interact regularly to learn how to do it better. If this is your first Giving Day, keep it simple and pick the right metric. (See

Hosting 94

Hosting Foundation Question Giving 94

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Qgiv

JANUARY 16, 2024

You can even track volunteer hours with Blooomerang’s two-way profile sync. What we love about Mailchimp Mailchimp excels in collecting donor data and transforming insights into actionable strategies. What we love about OnceHub OnceHub’s comprehensive analytics provide insights into your scheduling metrics.

Software 52

Software Tools Management Registration 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

It is also about reconnecting with those who have already graduated. Social media is an important channel for both these groups. On a tactical level, it is important to brainstorm different calls to action that go from light or easy involvement to heavier or more intensive involvement. Micro conversions or steps.

Social Media 108

Social Media Network Media Free 108

Qgiv

JUNE 23, 2021

When developing a fundraising strategy, your best bet is to concentrate on two areas: your most productive donor groups and high-impact donor recruitment and retention. They’ll also help you build profiles on your donors that include their contact information and communicatino preferences. Measure all fundraising metrics.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Care2

AUGUST 22, 2013

What actions do you want people to take? Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month. Spotlight/Profile, Interview. Did You Know?

Online 71

Online Tips Calendar Test 71

Connection Cafe

AUGUST 13, 2012

Metrics, metrics, metrics. Media mix attribution models attempt to measure the relative influence of “supporting” channels to ones where an action or purchase is actually made (maybe I saw the promotion on FB but didn't click on anything, then bought an item from the catalog). If they share your video?

Facebook 51

Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). Which profiles are you most active on? How long do you need to archive the data?

Social Media 100

Social Media Channel Data Media 100

Amy Sample Ward

APRIL 7, 2009

Getting nearly 4% of the people who looked at the Haggadah to click through to YesWeConserve, and then getting about 4% of that group to adopt the app seems like a decent conversion rate for something that cost him nothing to promote. Tags: otherblogs roi facebook metrics. You can read the full post here. What do you think?

Case Study 108

Case Study ROI Facebook Studies 108

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 20, 2009

Presentation by Laura Lee Dooley a metrics and social media geek for a nonprofit. NPTech Twitter Group is a list of 263 nonprofit technology geeks. The organization's chief geek, Shelley Bernstein, runs the Twitter profile. All staff members are active and have their individual profiles.

Examples 63

Examples Resource Aggregator Columbus 63

Nonprofits Source

APRIL 19, 2017

Instead of uploading their entire list, EDF first segmented it into 2 groups: Giving History. Each group was then further segmented into 3 separate audiences: Giving history divided donors into: Current donors : Members who have donated in the past year. These identifiers then match your information to donor Facebook profiles.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. After all, data is only as good as it is actionable! An individual's online social behavior and connections can be looked at against social networking analysis characteristics and different profiles or roles are then created.

Analysis 96

Analysis Social Network Social Media Network 96

Amy Sample Ward

MAY 14, 2009

Use email to reach out to your constituents to let them know what you’re up to or to ask them to take action. With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. The details of your emails are critical.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

The workshop was an all day workshop , with an opening presentation followed by small group exercise. The workshop was the first time I had used the game with fleshed out scenarios for the small groups to work and an assignment to have a discussion around planning questions: What's the goal? What's the key metric?

Reflection 50

Reflection Slides Metrics PowerPoint 50