The Modern Nonprofit

APRIL 27, 2021

Estimated Reading Time: 3 minutes Write a Call-to-Action (CTA) That Inspires Engagement. A call-to-action (CTA) is a statement designed to get the person reading it to take specific action. Every successful fundraising appeal employs a CTA to motivate supporters to donate, volunteer, subscribe or otherwise take action.

Action 111

Action Oakland email Course 111

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

Digital 298

Digital Strategy Guide Create 298

Forum One

AUGUST 19, 2021

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

Test 85

Test Audience Research Interview 85

Nonprofit Tech for Good

FEBRUARY 23, 2021

Which video content types are most engaging. How subject lines, descriptions and calls-to-action can increase engagement. How to use audience testing and seed groups to improve engagement. << Which emotions trigger viewers’ impulse to share and comment.

Video 343

Video Free Create FAQ 343

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Do a scan of the market to determine if this segment might be obtaining their content from another source. What factors influence first time attendees?

Associations 318

Associations Data Registration Analytics 318

Get Fully Funded

JANUARY 27, 2022

This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. This might mean inspiring individuals to donate , volunteer, advocate, become a peer-to-peer fundraiser, or take any other action that supports your nonprofit’s mission. .

Action 64

Action Guide Language Test 64

Association Analytics

FEBRUARY 20, 2024

You want to provide the most relevant and engaging resources, content and events, at just the right time, so you keep them moving through their journey. Will you send them additional content resources? Compare different types of content, subject lines, button colors and more, iterating along the way to refine your message and process.

Create 169

Create Strategy Associations Registration 169

Nonprofit Tech for Good

MAY 13, 2022

You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Content (utm_content). Test with a couple of links to see how it all works.

Donor 294

Donor Track Campaign Facebook 294

Association Analytics

OCTOBER 10, 2022

Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data. What content and formats are most effective?

Analytics 169

Analytics Marketing Taxonomy Module 169

Media Cause

AUGUST 25, 2022

As you begin planning for your year-end fundraising, we wanted to provide some action items and insights based on our findings from 2021. Those who succeeded used tactics such as careful segmentation, compelling offers, donation page testing, and strong campaigns across email, web, and paid media. Here’s what we found: Giving Tuesday.

Action 52

Action Campaign Trend Tips 52

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

Rate 134

Rate Content Conversation Test 134

Nonprofit Tech for Good

JANUARY 31, 2020

1) Action Button :: actionbutton.org. Built for publishers that produce a lot of content, Action Button is a widget that features “Donate” buttons (as well as Tweet, Call, Pledge buttons) directly inside trending articles published by their partners. 2) Bots for Charity :: botsforcharity.com.

Tools 330

Tools Online Fundraising United States 330

Association Analytics

APRIL 4, 2022

Before the pandemic, there were many challenges with setting up real-life experiences to test your hypotheses. Consider: Repurposing existing content and bundling it in a way that appeals to them. Establishing a virtual conference with content different from your in-person event. What if we offer an online-only experience?”.

Hosting 321

Hosting Virtual Associations Analytics 321

Association Analytics

DECEMBER 15, 2022

By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves.

Retention 169

Retention Data Rate Demographics 169

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. 4) Key features and content aren’t accessible.

Websites 253

Websites Nonprofit Guidelines Phone 253

Nonprofit Tech for Good

JANUARY 20, 2023

By Jessica Fox , Content Manager at Eventgroove – a one-stop platform for virtual, hybrid, and in-person events that offers event management, online fundraising, ticketing, and online storefronts for print and digital merchandise. 4) Think of each fundraiser as a test. As a fundraiser, you’re up against some tough odds. Franklin D.

Fundraising 352

Fundraising Nonprofit Ideas Virtual 352

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This allows you to successfully test and evaluate your personalization strategies and tactics.

Personal 101

Personal Test Demographics Analytics 101

Candid

JUNE 7, 2023

For example, our preference for video content rings true. To answer these questions and put experts’ advice to the test, I decided to ask my peers. Has a shorter attention span, which requires content that is skimmable. While I’m not an expert, I’d say that some of the tips out there seem pretty accurate. Invest in Instagram.

Advice 98

Advice Social Media Media Meme 98

Bloomerang

OCTOBER 13, 2023

If your subject line doesn’t align with the content inside, it can lead to disappointment and frustration, potentially damaging your nonprofit’s credibility. Encouraging action : An effective subject line can motivate recipients to take action. It should give them a clear idea of what to expect when they open the email.

Rate 98

Rate email Attention Open 98

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Whole Whale

MAY 31, 2023

Are there any tools I can use to help my content be more accessible?” Making your email marketing strategy more accessible involves ensuring that your email content and design are inclusive and usable by people with a wide range of abilities, including those with disabilities. Avoid using such content in your emails.

Accessibility 52

Accessibility email United Kingdom Test 52

Saleforce Nonprofit

JANUARY 19, 2022

Many organisations invest in creating compelling content to inspire supporters to give. Let’s look at three simple actions every organisation can take to maximise online giving, boost subscriber numbers, and enhance the supporter experience. Action 1: Get the Basics Right and Test, Test, Test.

Support 98

Support Online Conservancy Test 98

Association Analytics

MAY 17, 2021

By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves.

Retention 192

Retention Data Associations Rate 192

M+R

JULY 27, 2023

Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

NetWits

SEPTEMBER 5, 2012

What goes into creating and designing a successful nonprofit website that inspires action? Creating a website with your users at the center of your strategy will get their attention, keep their interest and inspire more action. Create a Content Strategy: Don’t forget to plan your content strategy! Audience Analysis.

Design 247

Design Web Guide Slides 247

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Some of the things you’ll measure will be actions, while others will be results. . Do more testing.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

sgEngage

NOVEMBER 16, 2021

Start November by Preparing Your GivingTuesday Content and Your Amplifiers. . While turning your ideas into content, keep in mind the following tips: . Think about your target audience and include relevant content . and ask others to ensure the content hits the mark .

Test 79

Test FAQ Content Audience 79

Whole Whale

MARCH 15, 2023

Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. These emails help to set expectations of the content subscribers will receive, and maybe even try to get the recipient to sign up for another newsletter or take another action to support your cause.

email 75

email Difference Marketing Retention 75

Get Fully Funded

APRIL 4, 2024

Leverage A/B testing. In this context, A/B testing is the process of testing different gift suggestions to see which options yield the highest donation amounts. Ensuring your calls to action (CTAs) stand out. Set your lowest suggested giving amount as your median donation size to encourage larger gifts.

Donation 110

Donation Strategy Nonprofit Gift 110

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

MARCH 8, 2024

Gains in conversions are slight and two degrees of engagement removed from opens, so it’s necessary to measure with extreme precision any changes in conversion rate relative to your tests. Putting Benchmarks into Action What does all this mean for nonprofit marketers and fundraisers?

Benchmark 77

Benchmark Blackbaud Report Online 77

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. A/B Test Email Content. Email Opens + User IPs. Download Guide.

email 104

email Marketing Test Mail 104

Media Cause

APRIL 22, 2022

Help them to engage with your mission more fully by making it easy for them to sign up for occasional updates like an e-newsletter or action alerts. When writing email content, it’s important to make sure that each email is written for the specific segment to which it will be sent. . Be Authentic + Share Relevant Content.

email 52

email Practice Marketing Test 52

Nimble AMS

NOVEMBER 11, 2022

With Nimble AMS you can build a report and dashboard through point – and – click actions , within a matter of minutes. Salesforce admins can build branded, personalized, and information – rich content , with the click of their mouse, to inspire an amazing member experience. . Salesforce sandbox.

Associations 118

Associations Adobe Software Widget 118

Care2

SEPTEMBER 20, 2012

How exactly do you get creative with writing content; whether it's in your emails, your subject lines, or your blog posts? We talked about this today at the Salsa Community Conference in the session: Getting Creative With Your Content. And then we got into the nitty gritty of content with Roz Lemieux, Michelle Frey, and John Hlinko.

Content 59

Content Test Audience Green 59

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

Donor 82

Donor Social Media Websites Content 82

Network for Good

MAY 7, 2021

When we think about experimentation, consider something like what in marketing is known as ‘A/B testing’: Let’s say you’re sending out our newsletter and you split your group of 1,000 people in half; 500 get one version of the newsletter and 500 get another. Tip #3: Content First. Tip #4: Calls to Action.

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Activities Active Activism email 105