Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online Fundraising.

Benchmark 76

Benchmark Advocacy Studies Metrics 76

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Some (including our friends at EveryAction and ActionKit) are using the data about when, where, and how the tracking pixel has been downloaded to separate out different types of opens, so you can see two metrics for “human open rate” and “combined open rate.”

Mail 106

Mail Spam Rate email 106

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Obvious event metrics to follow are the basics, like these: Total amount raised.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

3rd Sector Labs

JUNE 17, 2014

QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%. QUESTION: Where can I get benchmarks for retention by sector? Can you share that survey? The rest of the advice was a mix of actions to take during and after the appeal.

Retention 148

Retention Donor Data Advice 148

Allegiance Group

FEBRUARY 14, 2023

in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. We recommend you start with these 7 Key Database Metrics. These are the types of metrics you can share to help make the case for the much-needed investment in acquisition. year over year. in 2016 to 19.3%

Mail 52

Mail Donor Strategy Files 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

. “We tie our social media efforts back to three KPIs: actions taken , donations made , and customer service wins. She went to say that she thinks too many folks are focused on the Facebook Like as the social media success metric. “Who cares?

Measure 100

Measure Social Media Survey Relationship 100

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails.

Benchmark 28

Benchmark Studies Case Study Advocacy 28

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Test Subject Lines And Calls to Action, For Starters. Call-to-Action Link Testing. Next, try testing call-to-action links.

email 48

email Campaign Test Benchmark 48

Care2

APRIL 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I think the medium is just too fluid for that.

Social Media 68

Social Media Twitter Action Advocacy 68

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

Social Media 102

Social Media Map Strategy Media 102

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are the highlights.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Nonprofit Social Media 52

NTEN

AUGUST 25, 2011

This is the number you can use to compare the relative robustness of your messaging program with the results reported by the " eNonprofit Benchmarks Study " (or Convio's " Online Nonprofit Benchmarks Study " or MailChimp's " Email Marketing Benchmarks by Industry ", or.). and take action. It's always worth a shot.

Rate 61

Rate Open Benchmark Mail 61

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While we have articulated our main goal and identified our stakeholders, we are still actively exploring what kind of investment we can make and what various benchmarks mean to us and more importantly what we should do with the numbers we collect. Influence —> take action. Convert —> loyalty. Increase awareness.

Measure 96

Measure Social Media Media Social 96

Neon CRM

MAY 31, 2023

No money (or time) is changing hands yet; this step includes actions like responding to your latest Facebook post or signing up for your newsletter. Action This is the step where a potential donor decides to take the plunge and support your nonprofit. Click on this image to take the quiz!

Donor 52

Donor Management Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2009

We also did a pre-survey to learn where they were in terms of using social media for external communications. Network use of social media tools and strategies incorporates metrics and ongoing learning experiments. The latter, the area of my core expertise, is used for engagement, support, fundraising, outreach, and taking action.

Design 50

Design Social Media Remix Network 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

For organizations, web stats are useful indicators of how many people are being reached by their message, the geographical spread of the visitors and whether or not a specific campaign was successful in driving traffic or creating actions (like donations, or letters, etc.) What do they say in surveys that we conduct? 6 Katrin 09.19.07

Stats 100

Stats Web Statistics NTEN 100

sgEngage

MAY 17, 2021

The CASE Voluntary Support of Education Survey (CASE VSE) indicates that the majority of restricted giving to endowments is given for student financial aid (39.7% We will soon publish results from our work in alumni engagement metrics, and that insight should help institutions as they plan. billion in our 2020 report from $49.6

Education 55

Education Conversation Giving University 55

DNL OmniMedia

MAY 7, 2024

Use surveys, interviews, audience data, and other research methods to learn more about your target audience and their data visualization needs and expectations. Industry benchmarks and comparisons: Consider the larger trends at play that impact your results. It also helps to identify external factors that may impact data patterns.

Data 52

Data Organization Chart Benchmark 52

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 96

Ideas Guide Online Fundraising 96

Care2

APRIL 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 31

Social Media Mobile Advocacy Online 31

Saleforce Nonprofit

AUGUST 24, 2021

Metrics to gauge our mutual successes or areas for improvement. Then, as we were all wrapping up 2019, we recognized an opportunity to reassess how we were engaging with partners and crystallize a strategy for engagement that drove action. This special board is composed of eight action-based committees.

Communication 105

Communication Education Product Voice 105

sgEngage

JANUARY 24, 2024

Here are six top workplace culture and compliance trends for 2024, with some suggested actions you can take to address each of them: 1. Take action : Keep a close eye on legal rules that will continue to be introduced and finalized in 2024. Take action : Consider reviewing the scope of your DEI efforts for inclusion.

Trend 67

Trend Law Minnesota Captivate 67

Bloomerang

JULY 20, 2023

Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. For example, if your primary goal of a crowdfunding campaign is to raise $10,000, then you’ll know that total revenue is one of the important metrics to keep track of throughout the campaign.

Ideas 79

Ideas Online Fundraising Tips 79

NetWits

FEBRUARY 29, 2012

A key point to remember is that these contests are about encouraging people to take specific actions, not always about the amount of money people raise. Here’s what it would look like if you were on par with our benchmarks … If one of your participants sends 30 emails on the day of your contest they’d receive 7.5

Contest 183

Contest Mind Fundraising Ipod 183

M+R

JANUARY 31, 2023

We surveyed our nonprofit clients to dig into the trending hits and surprise breakout stars when it came to 2022’s year-end fundraising playlist, with detailed results from 21 organizations. The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data. You’re in luck!

Fundraising 105

Fundraising Gift Digital Trend 105

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them. They define this process as "social media analytics.".

Social Media 99

Social Media Measure Strategy Media 99

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Some struggle to find an attainable number. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. It also helps to break down your goal into monthly or quarterly benchmarks.

Social Media 129

Social Media Media Social Chart 129

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Idealware looked into this question about nonprofits and Facebook as well as other questions in its recent research study, Using Facebook to Meet Your Mission: Results of a Survey , available for free download with registration and discussed at free webinar on June 16 at 1 PM PST. Idealware Study.

Measure 96

Measure Organization Metrics Analytics 96

ASU Lodestar Center

AUGUST 24, 2011

This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Most plans offer a benchmark against which actual performance can be measured and reviewed (more on this later.) It is important to establish a baseline and set benchmarks and goals to strive to achieve.

Communication 93

Communication Effective Impact Benchmark 93

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Benchmark Studies and Examples. In the US, there are several terrific benchmark studies of nonprofits and technology , including some on social networking but these are focused mostly on US nonprofits. I spent some time searching for similar studies or compilations for international organizations as well as some specific examples.

Policy 103

Policy Social Media International News 103

NonProfit Hub

MARCH 7, 2016

Sending out a link to a survey via email. You can always include a call-to-action or a link to your donation page within these other communications. You should also set benchmark measurements to track your progress over time (as opposed to, say, setting a goal for the next year and only checking in once the year has passed).

Fundraising 28

Fundraising Tips Method Social Media 28

NonProfit Hub

MARCH 10, 2016

Sending out a link to a survey via email. You can always include a call to action or a link to your donation page within these other communications. You should also set benchmark measurements to track your progress over time (as opposed to, say, setting a goal for the next year and only checking in once the year has passed).

Fundraising 28

Fundraising Tips Social Media Method 28

Connection Cafe

DECEMBER 22, 2013

Here are the 7 Things You Need to Know About 2013 Online Donors from Gail Perry, with action steps you must take to ensure your site is armed and ready for the online giving season, and every season in between. Being liked isn’t everything, especially if those likes don’t translate into further action.

Story 54

Story Nonprofit Social Media Content 54

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

Statistics 81

Statistics Trend Benchmark Blackbaud 81