Nonprofit Tech for Good

APRIL 2, 2020

At the end of the day though, making small changes to your forms or calls-to-action can drive big gains. The average nonprofit website has a 1% conversion rate ( according to the M+R Benchmarks report ) and this means that 99% of the people you get to visit your website leave without donating or subscribing to your email list.

Metrics 318

Metrics Digital Marketing Retention 318

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 93

Online Fundraising Benchmark Adwords 93

Classy

JULY 21, 2021

We surveyed over 1,000 recurring donors to learn what exactly motivates recurring donors to give, incentivizes them to stay, and causes them to abandon their recurring gift subscriptions. The data was conducted through a third-party survey of recurring donors who give to various organizations across an array of platforms and frequencies. .

Report 59

Report Donor Benchmark Stats 59

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. But only 6% took three or more actions.

Benchmark 62

Benchmark Digital Trend Report 62

Eric Jacobsen Blog

MARCH 18, 2014

Business leaders who wonder whether they should conduct an employee survey should think about these five good reasons for conducting surveys, as recommended by John Kador and Katherine J. Armstrong in their book, Perfect Phrases for Writing Employee Surveys : 1. Kador and Armstrong caution leaders to NOT do employee surveys: 1.

Survey 49

Survey Attitude Benchmark Environment 49

Tech Soup

MARCH 25, 2014

Because we survey organizations involved in the grantseeking universe twice a year, the information contained in the survey analysis reports (which are free) is current, and catches the tide changes and zeitgeist of grantseeking as they happen. Can you help us make the Spring 2014 State of Grantseeking survey a success?

Survey 50

Survey Benchmark Comparison Poll 50

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty.

Aggregator 169

Aggregator Associations Activities Active 169

Tech Soup

SEPTEMBER 11, 2013

Do you suffer from survey fatigue? It seems that a new survey pops up every day, sent to you by organizations, businesses, advertisers, pollsters, and opinion analysts. Surveys are often an advertising gimmick, a marketing ploy, or a general nuisance. So when, and why, should you invest your time in survey participation?

Survey 52

Survey Voice Benchmark Comparison 52

Eric Jacobsen Blog

JANUARY 10, 2012

Business leaders who wonder whether they should conduct an employee survey should think about these five good reasons for conducting surveys, as recommended by John Kador and Katherine J. Armstrong in their book, Perfect Phrases for Writing Employee Surveys : 1. Kador and Armstrong caution leaders to NOT do employee surveys: 1.

Survey 49

Survey Attitude Benchmark Environment 49

M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! August 16: Fewer Guesses.

Audience 52

Audience Research Free Test 52

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online Fundraising.

Benchmark 76

Benchmark Advocacy Studies Metrics 76

M+R

AUGUST 7, 2023

All free, one hour each, and jam-packed with information and ideas and actionable steps. Learn how to grow your leads, reinforce your multichannel calls to action in fundraising and cultivation, and turn out event participants and volunteers. Join us for one, or all: August 16: Fewer Guesses.

Test 52

Test Broadcast Influence Fun 52

sgEngage

JULY 20, 2021

Want to see what this looks like in action? Last October we launched Blackbaud’s first Diversity, Inclusion and Belonging survey. That survey established a critical baseline that we can use to benchmark our progress in the future. Panel Discussion: CSR at the Intersection of D&I and Civic Action.

Government 96

Government Social Blackbaud Companies 96

Candid

APRIL 25, 2023

As equity emerges as the lynchpin of decades of investment for generations of impact, Environmental Grantmakers Association (EGA) is clear on its role to facilitate the shift from discussion to tangible action and offers deep data to affect the course of racial equity as a relevant lens for environmental philanthropy.

Effective 104

Effective Demographics Philanthropy United States 104

EveryAction

SEPTEMBER 20, 2016

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".

Metrics 100

Metrics Social Media Measure Media 100

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Which means, combined opens went UP ( for Benchmarks participants , they’d already risen by 17% between September and November 2021 — and they’ve kept rising since). Make strategic adjustments? Burn down email and move into a bunker?). Now, let’s dig deeper.

Mail 108

Mail Spam Rate email 108

Amy Sample Ward

OCTOBER 18, 2009

As I announced recently , Advocacy Online and Fairsay have jointly produced a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations in the UK, Canada, and several other countries. Report Highlights.

Review 120

Review Benchmark Advocacy Database 120

NTEN

JUNE 4, 2013

In the spring of 2013, NTEN and Avectra surveyed nonprofit communications, fundraising, and leadership staff about their engagement data management practices, findings, and future plans. And very few organizations are applying that data to make decisions about their programs or measure their strategic outcomes.

Studies 89

Studies Data Report Management 89

Socialbrite

OCTOBER 6, 2022

As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Overall, 55% of people who engage with nonprofits through social media end up taking some sort of action, whether it’s donating money, clothing, food or their time.

Fundraising 69

Fundraising Statistics Paypal Retention 69

NetWits

JUNE 19, 2012

Calls to action. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. They focus on delivering relevant content based on subscriber interests, preferences and actions. Just look at some of the considerations: Frequency. Relevant content.

email 150

email Test Conference Benchmark 150

3rd Sector Labs

JUNE 17, 2014

QUESTION: Where can I get benchmarks for retention by sector? Gary talked about a survey of fundraising advice, commenting that a high percentage of advice focuses on content and messaging, at the expense of data and infrastructure. Can you share that survey? Here’s a link to a post about the survey.

Retention 148

Retention Donor Data Advice 148

sgEngage

JUNE 25, 2021

Globally, charities raised 3x more in 2020 than 2019 using Blackbaud Peer-to-Peer Fundraising , powered by JustGiving® 2021’s P2P Benchmark Study. But in a survey, we found that 87% of fundraisers are likely to fundraise for an organization again. But thankfully those that were able to pivot succeeded!

Digital 65

Digital Donation Blackbaud Retention 65

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails.

Benchmark 28

Benchmark Studies Case Study Rate 28

Care2

OCTOBER 30, 2013

According to the Nonprofit Social Networking Benchmark Report by Blackbaud, only 2% of nonprofits raised between $10K and $25K on Facebook in a 12 month time period. According to the reports survey participants: 59% of nonprofits say they have not developed a social media strategy. And just 1% raised between $25K and $100K.

Social Media 77

Social Media Money Raise Media 77

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

More importantly, is “People Talking About” motivating or encouraging “People To Take Action” or “People to Donate” or ” People to Volunteer” or “People to Call their Legislators” or “People To Stop Drinking Bottled Water”?

Metrics 112

Metrics Facebook People Measure 112

Neon CRM

SEPTEMBER 7, 2023

Even if you don’t reach it this year, you’ll have set an important benchmark you can use to inform next year’s goals. You may need to set your year-end goal slightly higher than normal and adjust your appeal to provide some background while making a slightly more urgent call for action. Try adding: Thank-you calls (voicemails count!)

Campaign 98

Campaign Fundraising Retention Template 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

“We tie our social media efforts back to three KPIs: actions taken , donations made , and customer service wins. She advises using various parts of the Grunig instrument which you can be done for free using Survey Monkey or Zoomerang or a poll on a blog.

Measure 100

Measure Social Media Survey Relationship 100

Care2

APRIL 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 68

Social Media Twitter Action Advocacy 68

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Test Subject Lines And Calls to Action, For Starters. Call-to-Action Link Testing. Next, try testing call-to-action links.

email 48

email Campaign Test Benchmark 48

Connection Cafe

JUNE 13, 2013

Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. They can also reveal “opportunities” for growth and remedial action to solidify the performance of an event.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are the highlights.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

OCTOBER 21, 2009

After studying over 50 international nonprofit organization's email lists and response rates, the 2009 eCampaigning Review Study revealed that 60% of nonprofits present a compelling argument for supporters to take action, yet close to 70% of the organizations did not send a follow up email within one month. Write a letter to the editor?

Studies 71

Studies Communication Online Practice 71

Tech Soup

JANUARY 17, 2012

Cynthia Adams, President and CEO of GrantStation, reports on the results of GrantStation's survey about grantseeking challenges facing nonprofit organizations. A New Year's call to volunteer action from Catchafire. Sarah reports on the Public Access Technology Benchmarks project. From NetSquared. From TechSoup Global.

Global 45

Global North America Romania Asia 45

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

There are three main types of crowdsourcing: Work, Input and Action. In terms of “Action,” nonprofits can deploy crowdsourcing initiatives that encourage many people to contribute to a cause such as through crowdfunding on platforms like Causes or Crowdrise or any of the other numerous social online fundraising platforms.

Measure 104

Measure Aggregator Platform Consultant 104

NTEN

AUGUST 25, 2011

This is the number you can use to compare the relative robustness of your messaging program with the results reported by the " eNonprofit Benchmarks Study " (or Convio's " Online Nonprofit Benchmarks Study " or MailChimp's " Email Marketing Benchmarks by Industry ", or.). and take action.

Rate 61

Rate Open Benchmark Mail 61

Care2

JULY 22, 2009

eCampaigning benchmark survey 2009 How does your nonprofit measure the success of an online campaigning action? Are your online actions as effective as they could be? Click here to take the survey. The survey closes August 7th. And how does your campaigning measure up against others in the field?

Advocacy 28

Advocacy DC Survey Washington 28

Allegiance Group

FEBRUARY 14, 2023

in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. The prospects most likely to give to your direct mail acquisition campaign are those with a history of giving to similar organizations and those with a history of taking action via the direct mail channel. year over year.

Mail 52

Mail Donor Strategy Files 52