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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value.

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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size.

Metrics 81
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eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media

Care2

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? E-newsletters Nonprofit Benchmark Studies Online Advocacy Online Fundraising Social Networking Trends Web 2.0Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector?

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 158
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The Importance of Collaborative Benchmarking in the Nonprofit Sector

Connection Cafe

The Opportunity of Collaborative Benchmarking whitepaper from the Blackbaud Institute for Philanthropic Impact explores just that concept: How do we as a sector improve by collaboratively sharing our data? By introducing collaborative benchmarking, organizations can not only generate new ideas for improving processes, approaches, and technologies, but also guide the creation of key metrics and drive measurable change.

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Digital Adoption Survey Aims to Learn More About the Digital Divide

Care2

A new Digital Adoption Survey explores how organizations keep staff connected, from offices to virtual teams, as well as how the Internet factors into program or service delivery. NTEN and Mobile Citizen are teaming up for this survey to better understand online technology and digital inclusion among nonprofits and the communities nonprofits serve. We hope this research provides an initial benchmark that we can all learn from and build on together.

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Report release: The 2014 Nonprofit Benchmarks Study

NTEN

Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. Here are 8 big trends that emerged from the nonprofits we surveyed: The average one-time online donation amount to a nonprofit was $68 in 2013. Key email metrics, including open rates and response rates, declined in 2013. > Download the 2014 Nonprofit Benchmarks Study (and share it with your peers!)

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Digital Adoption Survey Aims to Learn More About the Digital Divide

Care2

Digital Adoption Survey explores how organizations keep staff connected, from offices to virtual teams, as well as how the Internet factors into program or service delivery. NTEN and Mobile Citizen are teaming up for this survey to better understand online technology and digital inclusion among nonprofits and the communities nonprofits serve. Throughout this digital adoption survey, we define digital divide as any barrier that prevents people from being able to access technology.

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How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Obvious event metrics to follow are the basics, like these: Total amount raised.

Metrics 34
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Facebook Metrics Nonprofits Need to Know

Care2

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. They categorized organizations as small, medium, or large, based on the number of fans their pages have, and also looked at groups by sector.

Metrics 60
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Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context

Beth's Blog: How Nonprofits Can Use Social Media

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites.

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A Closer Look at Nonprofit Technology Benchmarks: Staffing

NTEN

[This is part one of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. In our latest Nonprofit Technology Staffing & Investments Survey, we asked respondents about their technology staffing levels. > Download the 6th Annual Nonprofit Technology Staffing & Investments Survey Report.

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Into Focus: Benchmarks and Best Practices for Nonprofits and Video

Beth Kanter

The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me). 3. Metrics with video are hard and is probably one thing holding back investment. The survey reveals that organizations are counting what is easy to count: views, likes, and clickthroughs. How Nonprofits Measure Success of Video.

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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   "   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog.   Reader engagement consists of metrics for: Conversation (commenting).

Metrics 63
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Is the New Facebook “People Talking About” Metric As Meaningless as Number of Likes?

Beth Kanter

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. The people talking about this metric tallies: Liking a page; Posting to a page’s wall; Liking, commenting, or sharing a page’s status update, photo, video, or other content; Answering a question posted by a page; RSVPing to an event hosted by the page; Mentioning the page (users must formally tag the page); Tagging a page in a photo; Liking or sharing a check-in deal, and.

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What are the best metrics to use to measure ROI and improve your blog's content?

Beth's Blog: How Nonprofits Can Use Social Media

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. The most valuable part of the blog benchmarking process is the reflection process and linking insights to making improvements. Tags: socialmediametrics ROI metrics

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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth Kanter

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. But if you are working with a network of similar nonprofits, doing a more formal benchmarking study can offer a lot of benefits. Flickr Photo by Kevlar.

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Highlights from the 2009 eNonprofit Benchmarks Study

Care2

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails. Tags: Case Studies Marketing Research Nonprofit Benchmark Studies Online Advocacy Online Fundraising

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Online Fundraising Checklist: Opportunities You Can’t Afford to Miss

sgEngage

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

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Counting on Success? Focus on Event Fundraising Analytics

Connection Cafe

Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. Common peer-to-peer benchmarks include the following: Repeat attendance. Refer to Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics by Convio and Event 360 for an excellent discussion of these key peer-to-peer fundraising metrics and more.

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Guest Post by Marc van Bree: Orchestras and Social Media Survey

Beth's Blog: How Nonprofits Can Use Social Media

Orchestras and Social Media Survey View more documents from Marc van Bree. What are the valued metrics? While there have been different surveys on nonprofit adoption, for example, these two recent studies I profiled last month, I wish there was a benchmarking study. Marc Van Bree responded that he had some answers from a survey he was doing with orchestras. This week, I will kick off the Orchestras and Social Media Survey 2009 series on my blog.

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Tools for gathering data for blog and web page metrics

Beth's Blog: How Nonprofits Can Use Social Media

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! Are blog metrics all about traffic? " traffic is an important metric to evaluate a blog. No matter what type of metrics you trying to figure out. that's a universal metric standard.

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How Are Your Participants Fundraising Online?

Connection Cafe

While it is advised to review event metrics after an event, it may be beneficial to review some fundraiser participation while the fundraising is actually happening. And while you can’t really determine this by running a report, consider including a section asking them to share their fundraising experience in the post event survey. Surveying participants after your event is over will assist in preparing for following year.

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Report Release: The 7th Annual Nonprofit Technology Staffing and Investments Report

NTEN

Now in our seventh year of collecting and reporting on these nonprofit technology spending and practices data, this research provides not only the benchmarks you and your organization can use for assessing and planning your technology budgets and strategies, but also provides valuable benchmarks for the nonprofit sector as a whole in gauging the maturity and effectiveness of technology strategies and use. Key findings from this year’s survey: On average, our respondents have 3.4

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Best Web Design Planning Tips

Care2

Did you know that people are spending less time on websites then they did a year ago, according to a Google Analytics benchmark report released in early July. Survey Your Audience. Before your organization spends money and staff time on building a website make sure you survey your audience and key stakeholders to ensure you are creating a website that will resonate with them. When doing user surveys try to keep them to 10 questions. Metrics Technology Trends

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Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails.

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5 Troubling Nonprofit Statistics | Nonprofit Trends with Steve.

sgEngage

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Fundraising Email Response Rate is 0.13% The 2010 eNonprofit Benchmarks Study reports this gem. solicit The 2010 Cygnus Donor Survey notes this and other trends.

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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks. pick the right metrics. Engagement metrics: create. over time have gotten other metrics and impact from working on this goal.

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Take the M+R Online Monthly Giving Survey - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) sustainer/recurring) – and they want to include YOU in their short and easy survey of nonprofit organizations.

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What actually happened: Apple Mail Privacy Protection

M+R

We saw some of the impacts of these changes in this year’s Benchmarks. Which means, combined opens went UP ( for Benchmarks participants , they’d already risen by 17% between September and November 2021 — and they’ve kept rising since). Read time: 8 minutes.

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Taking a Deeper Look at the “Social” Piece of ESG (Environmental Social Governance)

sgEngage

Last October we launched Blackbaud’s first Diversity, Inclusion and Belonging survey. That survey established a critical baseline that we can use to benchmark our progress in the future. These will be critical metrics for us to gauge our performance.

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‘Why don’t you have a nonprofit data management plan?’ Q&A with Debbie Snyder and Gary Carr

3rd Sector Labs

The purpose of this post is to share the results of an interesting survey from the beginning of the event, as well as the great attendee follow-up Q&A. We opened with a short audience survey about nonprofit data management. QUESTION: NTEN just held an online fundraising benchmark webinar, where they talked about email open rates being low, and organizations raising something like $17 for every 1000 emails sent.

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“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%. QUESTION: Where can I get benchmarks for retention by sector? Gary talked about a survey of fundraising advice, commenting that a high percentage of advice focuses on content and messaging, at the expense of data and infrastructure. Can you share that survey? Here’s a link to a post about the survey.

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From One-Way Communication to Stakeholder Engagement

Saleforce Nonprofit

Metrics to gauge our mutual successes or areas for improvement. They have been instrumental in launching an open-sourced DEI benchmark survey for our ecosystem, as well as influencing how Salesforce.org Alliances could help drive equity in the partner ecosystem and beyond.

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Charitable Giving in Higher Education: A Conversation with CASE’s Sue Cunningham

sgEngage

The CASE Voluntary Support of Education Survey (CASE VSE) indicates that the majority of restricted giving to endowments is given for student financial aid (39.7% We will soon publish results from our work in alumni engagement metrics, and that insight should help institutions as they plan.

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7th Annual Nonprofit Technology Staffing & Investments Report: A Closer Look (Staffing Levels)

NTEN

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. In our latest survey, we decided to ask about technology staffing levels differently. Is the clear jump after 2010 due to the more inclusive language in the survey question, or to increased staffing levels at organizations? This gives us (and you) a more comparable metric.

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5 Features of Corporate Giving Platforms and How they Affect Business Performance

Givinga Blog

In a recent survey, 72 percent of companies reported that the most important way to improve impact measurement was through business and ROI metrics³, including brand awareness and reputation along with customer and employee-related metrics. Corporate giving platforms are responding to the demand for metrics with features and measurement tools that connect directly to business results. Use Benchmarking to Measure and Communicate Business Impact.

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Humane Society: Tactics for Sustained Engagement

Beth's Blog: How Nonprofits Can Use Social Media

She went to say that she thinks too many folks are focused on the Facebook Like as the social media success metric. “Who cares? She advises using various parts of the Grunig instrument which you can be done for free using Survey Monkey or Zoomerang or a poll on a blog. Why I Don’t “Like&# You on Prezi.

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Event Fundraising Contests That Will Blow Your Mind!!

NetWits

Let’s look at an example contest that encourages participants to send fundraising emails to their friends: For every 10 emails you send on <date>, you’ll be entered in a drawing to win <prize> Benchmarks drawn from our Friends Asking Friends events tell us that on average, one out of four emails sent by a participant from their Friends Asking Friends (FAF) headquarters results in a donation. Peer-to-Peer Event Fundraising Consumer Survey.

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What's Your Nonprofit's Social Media Measurement Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them. The report presents a framework for measuring social media effectiveness against those business results and presents standardized metrics. Photo by Halloween Jack.

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