Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle.

Metrics 112

Metrics Facebook People Measure 112

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

Time 72

Time Metrics Analytics Adopt 72

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

M+R

JUNE 10, 2021

In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% The long answer: open rate has always been just one of many metrics we track, and the reliance on image downloads has made this number a little squishy. on iPhone, 9.6% on desktop, and 2.8%

Rate 122

Rate email Open Change 122

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ? What does success look like?

Hurricane 97

Hurricane Measure Social Media Pledge 97

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Using an out of date email list.

Benchmark 62

Benchmark Digital Trend Report 62

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Are nonprofits experimenting with mobile more?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Daily Action Rate? Q: I missed the webinar.

Metrics 64

Metrics Facebook Question Benchmark 64

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Influence —> take action.

Measure 96

Measure Social Media Media Social 96

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Obvious event metrics to follow are the basics, like these: Total amount raised.

Metrics 42

Metrics Benchmark Fundraising Stats 42

sgEngage

JULY 20, 2021

Want to see what this looks like in action? Can you talk about how Blackbaud measures the success of their goals? That survey established a critical baseline that we can use to benchmark our progress in the future. These will be critical metrics for us to gauge our performance.

Government 96

Government Social Blackbaud Companies 96

sgEngage

MARCH 30, 2021

Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. The above is just the beginning of this 40+ page report filled with data, insights, and actionable recommendations to improve your 2021 P2P campaigns. More than 9.4 Cycling/Spinning events.

Blackbaud 65

Blackbaud Studies Fundraising Registration 65

sgEngage

OCTOBER 9, 2023

Among grantmakers, there tends to be a lot of focus on impact and outcomes, as well as metrics to measure impact. Here, we explore for whom change is desired and who is defining and measuring that change. Who decides what is measured? Grantmakers want to know if their funding has created the change they have envisioned.

Participatory 83

Participatory Evaluation Empowerment Grant 83

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. Still, these reports are some of the best measuring sticks we have. donating money).

Benchmark 50

Benchmark Convio Trend Statistics 50

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Source Everything ! How's that work? ABOUT M+R STRATEGIC SERVICES.

Metrics 55

Metrics Benchmark Rate Newsletter 55

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. What are your measurable objectives?

Results 97

Results Metrics Measure Associations 97

Classy

AUGUST 19, 2021

Driving action for the greater good is not just the outcome of our products but the core of who we are at Classy. . Download Classy’s 2021 State of Modern Philanthropy Report based on benchmarks from 4,800 nonprofit organizations. Meet Eric Pannese. Nonprofit Started, Nonprofit Focused, Always. Unlocking Generosity Through Classy.

Product 52

Product Design San Diego Management 52

Connection Cafe

AUGUST 9, 2010

Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Analyze goals of you social media and decide what metrics to measure based on those goals. Have any tips yourself for measuring social ROI?

ROI 36

ROI Social Media Measure Jordan 36

Forum One

JUNE 9, 2023

Forum One designed and developed the City Health Dashboard with NYU Langone Health’s Department of Population Health to share and compare data on 37 measures of public health across more than 500 U.S.

Award 71

Award Colorado Washington Wisconsin 71

NTEN

APRIL 16, 2009

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. You can divide the key metrics into offensive and defensive variables.

Metrics 53

Metrics email Campaign Rate 53

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting).

Metrics 71

Metrics Bookmarking Analysis Feeds 71

NonProfit Hub

OCTOBER 25, 2016

Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.

Analytics 28

Analytics Goal Conversation Rate 28

Connection Cafe

MARCH 30, 2021

Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. The above is just the beginning of this 40+ page report filled with data, insights, and actionable recommendations to improve your 2021 P2P campaigns. More than 9.4 Cycling/Spinning events.

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

Connection Cafe

OCTOBER 12, 2011

It feels good to be back in Texas after an action-packed Convio Summit in Baltimore last week! In case you missed it, we also unveiled our brand new 2011 Peer-to-Peer Event Benchmarking paper, and talked through how to use data to inform your event strategy. Author: Noel Beebe. Howdy folks!

Benchmark 29

Benchmark Baltimore Texas Convio 29

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. We’ll introduce those elements here, then provide actionable steps for incorporating each of these aspects into your fundraising strategy. Also, review your fundraising metrics and data from previous campaigns.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Wall Street views it as the only legitimate means of measuring business performance.

ROI 103

ROI Social Media Media Social 103

NetWits

NOVEMBER 11, 2010

Each was focused on getting their supporter base to take action by registering for a physical event or support the event by making a donation. No Call to Action. I actually read a few non-profit emails today that gave me no ability to take action. The take away is simple here – always have a call to action.

email 212

email Profit Registration Review 212

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Carie Lewis mentioned the Humane Society’s KPIs – which is why they do and how they measure this sustained engagement. “We tie our social media efforts back to three KPIs: actions taken , donations made , and customer service wins. I asked her how do you measure relationships? It was too good not to share.

Measure 100

Measure Social Media Survey Relationship 100

Care2

SEPTEMBER 30, 2014

63% offered no action opportunities on their thank you page or emails. Measure The Results There are myriad amounts of ways your nonprofit can measure the success of your online fundraising campaigns. Marketing Research Metrics Nonprofit Benchmark Studies Online Fundraising' How welcoming!

Studies 78

Studies Online Fundraising Nonprofit 78

BoardAssist

MAY 16, 2017

It’s important to have benchmark energy metrics so your organization can set attainable efficiency goals. The college district is also in the process of developing a report card tool that can measure energy performance and policy compliance over time. Start with basic upgrades.

Museum 45

Museum Metrics Nonprofit New York 45

Amy Sample Ward

JUNE 8, 2009

Bring your heart : Your community will know if you aren’t creating opportunities for action or support that are from the heart of your mission. Stay focused : We all create goals and benchmarks and metrics. But his eyes were on the mission at hand: dance.

Change 169

Change Social Benchmark Metrics 169

3rd Sector Labs

JUNE 17, 2014

The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. QUESTION: Where can I get benchmarks for retention by sector? GARY: The simply answer is “yes!”

Retention 148

Retention Donor Data Advice 148

Connection Cafe

MAY 29, 2014

And there’s certainly truth with that statement – the 2013 Benchmark Report is broken up by not only NTEE verticals but by revenue band and email tier – but the sheer size of an organization’s email file is starting to mean a lot less. For the last seven years, the Benchmark Report measured total and usable email housefile size.

email 40

email Files Broadcast Metrics 40

Connection Cafe

MAY 23, 2017

Read the post below about how to measure your reach, and then join our training on how to boost it: Social Media for Social Justice: How to inspire and be seen . Your fan count is the simplest way to know how many people see the messages, calls to action, photos, invitations, appeals, and news you post.

Facebook 32

Facebook Benchmark Social Media Studies 32