Using Event Metrics to Create an Action Plan

Connection Cafe

Action: Turning these participants into superstar fundraisers isn’t an easy task. Action : Note the participants who have met or exceeded their fundraising goal. Action : If the online tools usage is low along with your total amount raised.

TeamRaiser Benchmarks are Here!

Connection Cafe

It feels good to be back in Texas after an action-packed Convio Summit in Baltimore last week! In case you missed it, we also unveiled our brand new 2011 Peer-to-Peer Event Benchmarking paper, and talked through how to use data to inform your event strategy. If you host a fundraising event, this guide will help you understand who your peers are, how to measure the success of your event(s), and how to improve performance for each metric. Author: Noel Beebe. Howdy folks!

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2009 Nonprofit Benchmarks: How Does your Organization Measure Up?

Frogloop

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Convio just released their latest benchmark report that examined over 500 nonprofit metrics in 15 sectors.

What Gets Measured Gets Better

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Measuremen

Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc.

Making it Easy to Measure Social Media

Idealware

That’s the secret to measurement—defining your goals, parsing out the individual social media activities that will support it, and then defining the information that will let you know if those activities are working. Which of these are the “right” things to measure?

Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

Overall, you want to be tracking these types of goals because it’ll help you determine the quality of your visitors and measure the effectiveness of your marketing efforts. You want to drive traffic that actually converts into action.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Having a healthy list means your emails are not going to spam which means your targeted audience is seeing your content and donating or taking action.

Into Focus: Benchmarks and Best Practices for Nonprofits and Video

Beth's Blog: How Nonprofits Can Use Social Media

How Nonprofits Measure Success of Video. The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me). How are you measuring those results?

Nonprofit Social Media Benchmarks Study

Frogloop

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? of each organization's Facebook fans took some sort of an action weekly such as contributing wall posts, "likes," or comments.

More Nonprofit Benchmarks

Influence

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report.

The ABCs of Social Media ROI & Measurements

Connection Cafe

Earlier this summer I posted on top tips for measuring ROI and getting strategic with data , touching on the idea and importance of actionable data, or rather, data that helps draw meaningful conclusions and future actions to optimize programs. At the Social Summit, I wanted to take this concept further and share memorable, easy suggestions for measuring ROI that were actionable and scalable for any organization – things as easy to remember as your ABCs.

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Measuring Your Social Media Success

NTEN

And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. Measuring is how you decide which is which.

Measuring Your Crowdsourcing Efforts by Aliza Sherman

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: My colleague, Aliza Sherman, has written a book, The Complete Idiot’s Guide to Crowdsourcing and you drop everything and buy it now. We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic.

Measuring Your Social Media Success

Idealware

And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. After a year-end appeal, you probably spend some time measuring your results against past campaigns to learn what you did particularly well and what you could improve. Measuring is how you decide which is which. What to Measure, and How.

How ACLU NJ Defines Social Media Success: The First Important Measurement Step

Beth's Blog: How Nonprofits Can Use Social Media

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. Influence —> take action. Measurement

What's Your Nonprofit's Social Media Measurement Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . Measure Everything: Is Your Nonprofit Facebook Page Worth It? Photo by Halloween Jack.

eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media

Frogloop

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? E-newsletters Nonprofit Benchmark Studies Online Advocacy Online Fundraising Social Networking Trends Web 2.0

Does Your Nonprofit Organization Have Measurement Malaise?

Beth's Blog: How Nonprofits Can Use Social Media

Malaise is a feeling of general discomfort or uneasiness, of being “out of sorts.&# Lately, I’ve been hearing about “measurement malaise&# infecting nonprofits and not just social media measurement. Does your organization have measurement malaise?

Who Really Sees You on Facebook?

Connection Cafe

Read the post below about how to measure your reach, and then join our training on how to boost it: Social Media for Social Justice: How to inspire and be seen . Nonprofit Marketing Facebook M+R Benchmark Study Nonprofits on Facebook Social Media

Making it Easy to Measure Social Media

Idealware

That’s the secret to measurement—defining your goals, parsing out the individual social media activities that will support it, and then defining the information that will let you know if those activities are working. Perhaps you want to recruit more volunteers, get people to take a particular action or read a particular report, or to build your relationship with current supporters to make it more likely that they’ll continue to volunteer or attend events down the road.

How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Just getting started using metrics and benchmarks to improve performance?

How Experimentation and Measurement Can Help Win A Little Bet with Facebook Promoted Posts

Beth's Blog: How Nonprofits Can Use Social Media

But it isn’t just about the presenting content, it is about applying the ideas in a series of small experiments or action learning experiments and sharing insights with peers. So, benchmark your unlike and hide percentage and if it is higher than 2%, evaluate the tone of your posts.

4 Important Focus Areas for Social Good Organizations in 2020

Connection Cafe

As I think about this, here are a few core practices our sector should commit greater focus to in 2020 to navigate the road ahead: Examine Effectiveness: Think about how each and every action you’re undertaking as part of your role ties back to impact on the mission.

The Nonprofit Fundraising Strategic Plan Guide

Everyaction

Bonus: some helpful examples and templates to put this into action now. ). It should contain purposeful actions that aim to achieve specific fundraising goals from a diversified group of sources, and be data-driven from start to finish.

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Study: Nonprofits Score an "F" in Online Fundraising Scorecard

Frogloop

63% offered no action opportunities on their thank you page or emails. Measure The Results There are myriad amounts of ways your nonprofit can measure the success of your online fundraising campaigns. Marketing Research Metrics Nonprofit Benchmark Studies Online Fundraising

New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates.

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Is the New Facebook “People Talking About” Metric As Meaningless as Number of Likes?

Beth's Blog: How Nonprofits Can Use Social Media

The next action was an uncontrollable desire to compare my “People Talking About” with my peers, realizing that benchmarking of meaningless data is well, meaningless. MeasurementPhoto by lecercle.

Linking Results To Key Performance Indicators Is Like Hooking Up A Big TV

Beth's Blog: How Nonprofits Can Use Social Media

I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. I’ve even used the framework to measure trainings I have delivered! What are your measurable objectives? Measurement

How To Use Negative Feedback on Facebook To Improve Your Content Strategy

Beth's Blog: How Nonprofits Can Use Social Media

I was curious if there some benchmark reports that look at negative feedback on Facebook for brand pages. Facebook fans are most likely to block ALL your page stories when they take a negative feedback action, 60 times more likely than unfanning your page. Measurement

Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

Web Analytics As Simple Gifts To Measure Mission 3. To understand how to identify actionable reports from the complex sea of information collected in an analytics tool. Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives. Test three times and if doesn't lead to action, you are wasting your time! What is the call to action? What is your benchmark?

The 2013 Nonprofit Engagement Data Management Study: A Graphic Report

NTEN

When it comes to tracking and using “engagement” data – the actions, interactions, and even conversations that relate to an organization’s work but don’t necessarily represent the transactional or financial data that have been traditionally used for measuring an organization’s health – today’s nonprofits are either tracking a lot, or hardly anything at all. And very few organizations are applying that data to make decisions about their programs or measure their strategic outcomes.

Humane Society: Tactics for Sustained Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Carie Lewis mentioned the Humane Society’s KPIs – which is why they do and how they measure this sustained engagement. “We tie our social media efforts back to three KPIs: actions taken , donations made , and customer service wins. I asked her how do you measure relationships? The problem is that most people are already doing something before they decide to measure. Do you measure along the ladder of engagement? Measurement

NetCentric Advocacy: It is time to flip "dont call us we will call you" model of advocacy to a "call us when you care" strategy --> eNonprofit Benchmarks Study

Network-Centric Advocacy

Home Green Media Toolshed Profile Twitter Shared Links Subscribe Archives « Local Live: MSN Attack at Google Maps: WOW | Main | Wayfaring Blog: News Maps FEED » February 16, 2006 It is time to flip "dont call us we will call you" model of advocacy to a "call us when you care" strategy --> eNonprofit Benchmarks Study Here is a new study by MRSS and the big boys of online donor tools and databases. actions vs. 1.7 Link: eNonprofit Benchmarks Study. actions vs. 1.7

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Your Burning Questions (& Our Answers) on Facebook Metrics and Strategy!

NTEN

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time!

5 Troubling Nonprofit Statistics | Nonprofit Trends with Steve.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Fundraising Email Response Rate is 0.13% The 2010 eNonprofit Benchmarks Study reports this gem. They want more measurable results, better management practices, and are giving to less organizations.

Attention Nonprofit #datanerds: 3 Research Studies and 3 Cool (FREE) Data Tools

Beth's Blog: How Nonprofits Can Use Social Media

2013 eNonprofit Benchmarks Study. The 2013 eNonprofit Benchmarks Study , conducted by M+R Strategic Services and NTEN , examines data from 55 nonprofits in sectors ranging from rights to environmental issues. This year’s study – the seventh Benchmarks report – analyzes 1.6

3 Key Pieces in an Engaging Email Campaign

Connection Cafe

They send relevant content based on subscriber interests, preferences and actions. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Test Subject Lines And Calls to Action, For Starters. Call-to-Action Link Testing.

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“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. QUESTION: Where can I get benchmarks for retention by sector?

Nonprofit Content Marketing in 2015: Storytelling and Visual Content Top the Charts, But What Else Did We Learn?

Connection Cafe

The Content Marketing Institute defines content marketing as “ a strategic marketing approach focused on creating valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive action. ”. Here are a few of our second year benchmarks.

The Size Of Your Housefile May be Hindering Your Email Deliverability

Connection Cafe

And there’s certainly truth with that statement – the 2013 Benchmark Report is broken up by not only NTEE verticals but by revenue band and email tier – but the sheer size of an organization’s email file is starting to mean a lot less.

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2009 eCampaigning Review Released

Amy Sample Ward

As I announced recently , Advocacy Online and Fairsay have jointly produced a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations in the UK, Canada, and several other countries. In addition to the benchmark data, the project also includes an e-campaigning survey that has been carried by Jess Day , an independent e-campaigning consultant. (I

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Who Knew There was so Much to Email?

NetWits

Calls to action. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. They focus on delivering relevant content based on subscriber interests, preferences and actions.

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