Media Cause

FEBRUARY 27, 2024

and around the world, this coming November’s presidential election will be a stage on which events that impact society, economy, business, and philanthropy will play out. Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year.

Communication 59

Communication Support Calendar Advocacy 59

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. The process of creating donor personas is important because it helps you truly understand and connect with your supporters on a personal level.

Audience 82

Audience Donor Survey Demographics 82

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. So when it comes to inspiring your donors to support your cause, you might consider creating a nonprofit explainer video for your organization. Get to know your audience.

Video 106

Video Support Tips Audio 106

Forum One

OCTOBER 17, 2023

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. It has a clear focus, providing users with the means to accomplish something meaningful and impactful.

Product 87

Product Develop Impact Case Study 87

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 298

Digital Strategy Guide Create 298

The Modern Nonprofit

MAY 16, 2023

Estimated Reading Time: 3 minutes Creating Unforgettable Nonprofit Events for Maximum Impact Ever been to a nonprofit event that left you in awe and inspired to make a difference? Create awareness : Events give you a stage to share your story, educate people about your cause, and inspire them to take action. Well, guess what?

Impact 98

Impact Create Nonprofit Awareness 98

Eric Jacobsen Blog

JANUARY 7, 2024

To share your mission with a wide audience. What calls to action will we include? To provide an account of your organization's work for the past year. To generate new donations, retain donors and grow partnerships. Do we need to engage an external freelancer (writing and/or design)?

Report 85

Report Chart Impact Photo 85

NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works.

Audience 79

Audience Phase Nonprofit Mind 79

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

Audience 98

Audience Marketing Nonprofit Search 98

Bloomerang

AUGUST 3, 2023

It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. Any advice on how I can help balance the scales, between discussion and action? In this webinar follow-up, Kristal Frazier answers your pressing questions on DEI donor best practices.

Audience 75

Audience Practice Fundraising Profile 75

Nonprofit Tech for Good

JUNE 24, 2023

Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. Download Firefly Partners’ Email Accessibility Checklist to ensure that all your supporters can connect and engage with your work. Spread the word!

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Accessibility email Practice Ratio 323

CauseVox

MARCH 24, 2022

You’re struggling to connect with your target audience and gain or retain their support. It was created with you in mind — the nonprofit director or marketer that is overwhelmed and under-resourced, trying to make an impact through content. You’ve hit a wall with your marketing strategy. You’re frustrated and tired.

Audience 76

Audience Video Storytelling Technique 76

Nonprofit Tech for Good

FEBRUARY 17, 2022

Your supporters remember how you made them feel. Ask yourself, your leadership, and your trusted lead volunteers to fill in the blank: At the end of our event, we want our supporters (or) attendees to leave feeling __. Understand Your Audience. Remind your committee members specifically and often of the impact they’re making.

Tips 342

Tips Fundraising Management Cancer 342

EveryAction

JUNE 8, 2023

However, you also know these cycles of boom and bust aren’t always efficient or effective at building a truly successful program—instead, retaining advocates year-round and between campaigns is what will help you build more power and make a deeper impact in alignment with your long-term vision and goals. Here’s what they said.

Advocacy 143

Advocacy Local Audience Poll 143

EveryAction

MAY 30, 2023

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. Email Email is a versatile tool when it comes to virtual lobby days.

Virtual 163

Virtual Advocacy Channel Mobile 163

Nonprofit Tech for Good

FEBRUARY 28, 2021

They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing. The digital team works hard to produce social content that balances sharing stories of the people they serve, the impact of their work, and the generosity of their supporters.

Social Media 300

Social Media Hunger Donor Media 300

Nonprofit Tech for Good

MAY 16, 2021

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Mention the donor’s past involvement with your organization and the impact their previous gifts have made.

Template 306

Template email Campaign Fundraising 306

Nonprofit Tech for Good

JULY 17, 2022

A recurring donation allows supporters to spread the financial impact of their giving across the entire year, lessening the acute financial effect. Supporters end up contributing more on an annual basis, but the distribution of payments across the year makes the commitment more manageable. 4) Better Long-Term Planning.

Donation 351

Donation Retention Gift Philanthropy 351

Forum One

APRIL 8, 2021

When a complete website redesign is not an option, there are small tweaks and improvements that can help you quickly optimize your website’s impact today. Start by understanding your audiences and tailoring content and outreach to their needs. Walk: Collect data and determine what it is telling you about your audiences.

Impact 77

Impact Channel Audience Content 77

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

Action 106

Action Difference Fundraising Nonprofit 106

Qgiv

MARCH 11, 2022

Becoming a supporter is a process, and not everyone is at the same point in that process. By contrast, longstanding supporters will want to know your future plans and how to be a part of them. The top of the funnel is your largest audience segment, but also that which is least familiar with your nonprofit.

Marketing 98

Marketing Impact Strategy Exercise 98

Get Fully Funded

JANUARY 27, 2022

As you browse their homepage, you’re wondering how you can show your support. This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. In this guide, we’ll review proven tips for creating more inspirational calls to action, including: .

Action 64

Action Guide Language Test 64

Nonprofit Tech for Good

MARCH 4, 2020

Your supporters can benefit from this information, too. They can use these extra hours to rally behind your cause—little actions can truly make a large impact in the long run. Below are a few simple ideas you can pass on to your nonprofit’s supporters to help them create positive change with their mobile devices.

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Social Charity Phone Exercise 317

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. The post starts off with general guidance. Not all fundraising programs look alike.

Action 72

Action Report Practice Fundraising 72

Achieve

AUGUST 12, 2021

Targeting them with your next peer-to-peer campaign is a smart way to build a sustainable support network for years to come. Millennial Impact Report. Communicate with your audience by showing engaging photos of your work or a testimonial. Clear calls-to-action (CTAs). Let’s dive into our first tip. As of 2019, 90.4%

Audience 82

Audience Tips Fundraising Social Media 82

ASU Lodestar Center

APRIL 1, 2022

Motivations for their giving include receiving tax deductions and understanding the impact their investment is making. Studies show that donors ask less about where their money is spent and more about the impact their donation is making. So, how can nonprofit leaders effectively communicate impact to stakeholders?

Impact 52

Impact Communication Effective Ratio 52

Qgiv

OCTOBER 9, 2023

A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. More and more, people expect a level of social responsibility from corporations and look at businesses that actively provide their support to charitable causes more favorably.

Causes 52

Causes Marketing Impact Guide 52

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! While many may think of marketing as a for-profit pursuit, it’s also the backbone for nonprofits connecting with supporters and spreading awareness about your mission. For-profit marketing is heavily focused on making a profit.

Marketing 52

Marketing Guide Nonprofit Channel 52

Nonprofit Tech for Good

SEPTEMBER 16, 2021

With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. This analysis can help guide you towards what best engages your target audiences. You might think they’re redundant—but your audience won’t. Hint: they should!)

Communication 300

Communication Fundraising Test Hints 300

DipJar

NOVEMBER 15, 2022

Whether your nonprofit is working to improve volunteer management or the success of your community outreach programs, you’re likely considering the impact of your planned or existing actions. . In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Is it useful? Is it timely?

Metrics 52

Metrics Impact Guide Literacy 52

EveryAction

JUNE 21, 2023

The good news is that nonprofit organizations, advocacy organizations, businesses, individuals, and other changemakers can successfully advocate for a better future for LGBTQ+ people with support from the right strategies and tools. Later, that information can be used to target the most active and educated supporters and get them involved.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Nonprofit Tech for Good

JULY 4, 2021

As your supporters slowly get more comfortable with stepping out in 2021, there are plenty of opportunities for in-person, virtual, or hybrid auctions, depending on their needs. Engage with supporters through virtual events. The more personal your interactions with supporters, the better. Encourage easy text donations.

Ideas 357

Ideas Online Fundraising Social Media 357

Saleforce Nonprofit

SEPTEMBER 22, 2021

This year, the focus is on building unique experiences to drive mission impact. How International Justice Mission is Using Salesforce to Drive Impact. The new system allows them to visualize their logic model in action across programs in 24 offices in 14 countries. Stories of Impact from Our Customers.

Experiment 111

Experiment Impact Australia Nonprofit 111

Nonprofit Tech for Good

APRIL 2, 2023

For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising. Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit.

Tools 361

Tools Fundraising Analytics Analysis 361

Nonprofit Tech for Good

SEPTEMBER 12, 2021

By Jess Woloszyn , Content Specialist at Classy.org – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Show them precisely what impact their gift will make. Giving Tuesday 2021 is right around the corner.

Question 275

Question Giving Sponsor Nonprofit 275

Pamela Grow

FEBRUARY 27, 2024

Building relationships with donors, volunteers, and advocates ensures that you have a reliable source of support to power your mission year after year. A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Supporter type.

Digital 59

Digital Marketing Create Social Media 59

Achieve

MAY 3, 2024

Let's explore how data analytics can be strategically applied to crucial components of your fundraising event, helping guide you towards making more informed decisions and impactful outcomes. If your click-through rate dips below 1%, it suggests that your call-to-action may be buried or unclear within your email.

Analytics 88

Analytics Data Spam Fundraising 88