Get Fully Funded

FEBRUARY 9, 2021

Every nonprofit website visitor is a potential donor. And we all want more donors, right? The challenge is grabbing your visitor’s attention. A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work.

Websites 98

Websites Donor Photo Nonprofit 98

Candid

FEBRUARY 23, 2023

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Offer a call-to-action. Issue areas. Ways to get involved.

Effective 109

Effective Create Strategy Nonprofit 109

Media Cause

FEBRUARY 27, 2024

One —Acknowledge Your Environment + Lead with Your Mission Yes, the presidential election is important and will be commanding the attention of the media and masses alike. There are, and always will be, other headlines, but your supporters are your supporters because they care about your work. impact messaging in an election year?

Communication 59

Communication Support Calendar Advocacy 59

M+R

JANUARY 24, 2022

Good creative is essential because it’s how we seize attention in incredibly busy spaces. It’s how we communicate compassion and outrage and hope, how we turn abstract and complex issues into concrete and immediate action. In many cases, we are asking people to take action on a topic that affects them directly.

Effective 91

Effective Rhode Island Build Demographics 91

Bloomerang

APRIL 11, 2023

When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup. Allow event headliners or speakers to do an Instagram takeover. Give one of your event headliners or emcees the reins of your Instagram story for the day. Share that your event is over and thank all attendees, donors, and sponsors.

Contest 89

Contest Headline Social Media Survey 89

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Call to Action: What are you requesting of the reader? The numbers don’t lie!

email 52

email Rate ROI Social Media 52

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

Lesson 59

Lesson Fundraising Digital Test 59

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Focusing on just one element can detract from your overall user experience and leave donors feeling unmotivated to give.

Donation 67

Donation Tips Rate Mobile 67

Nonprofits Source

NOVEMBER 3, 2022

The best nonprofit websites out there incorporate smart fundraising strategies into their designs to attract the most attention and support for their initiatives. Without further ado, let’s dive into how you can reach the hearts—and the wallets—of your site visitors and convert them into loyal donors. Use calls-to-action.

Websites 52

Websites Fundraising Calendar Social Media 52

Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. Social media. Stay up to date with current advocacy trends.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. With those statistics in mind, let’s take a look at what this reveals about donors. GivingTuesday is a valuable day to engage new donors, reconnect with existing ones, and engage a group of primarily small-dollar donors.

Lesson 52

Lesson North America New York Kentucky 52

ASU Lodestar Center

OCTOBER 24, 2017

Email marketing is an essential piece of any nonprofit communication strategy, especially if it's going to be used as a tool for donor engagement and fundraising campaigns. However, how can you ensure that your donors will even read your email? To ensure that your email reaches your donor , you have to take extra measures.

email 40

email Marketing Tips Captivate 40

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

I invited Roz Lemieux is CEO of Attentively and founding partner at Fission Strategy to write a guest post sharing the best and next practices for nonprofits to use listening effectively as part of their social media strategy. What we’ll show you is how to build on your engagement opportunities and take action.

Yemen 50

Yemen Guide Support Social 50

Tech Soup

JANUARY 19, 2017

2017 is a great time to re-envision and reboot your efforts to keep in touch via email with your constituents, volunteers, and donors. They might be people who attended an event, downloaded a PDF from your website, donated a one-time gift, or signed up as monthly donors. Write less lengthy copy and better headlines.

Digital 36

Digital Marketing Game Headline 36

BoardAssist

DECEMBER 15, 2014

This post will give you tips for: Drawing donors in to the letter. Upgrading your donors’ gifts. Writing a letter your donors will actually read. Asking lapsed donors to renew their gift. Raising more from your top donors. Following up your appeals so donors say yes. Welcoming new donors. Guaranteed!

Mail 61

Mail Money Raise Tips 61

Tech Soup

APRIL 14, 2015

It's practically free advertising to appear in a search results list when a donor, partner, or constituent "googles" phrases that are related to your organization's services. Load keywords in all the important places — page titles, meta descriptions, and headlines. Tip 4: Put Keywords in the Right Places.

Search 36

Search Websites Tips Headline 36

Care2

AUGUST 22, 2013

Your board, donors, and activists love it too. What actions do you want people to take? Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month.

Online 71

Online Tips Calendar Test 71

NonProfit Hub

JUNE 20, 2016

Ask yourself—what caused you to take action? Think of it as sort of headline or teaser. The Value: Words have the power to invoke action and leave a lasting impression. With the right phrases and copy, you’ll get your donors to keep reading the important stuff. Step Five: Invoke Action. This is VITAL.

Mail 34

Mail Headline Action Mind 34

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Stay in touch with donors to create regular communications (consistency).

Newsletter 124

Newsletter email Create Template 124

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success. In 2021, over $484.85

Fundraising 111

Fundraising Guide Mail Gift 111

Nonprofit Tech for Good

JANUARY 10, 2022

These include: Encouraging donations from donors and potential donors. Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. Encouraging actions such as signing petitions or driving social media engagement.

Google 347

Google Grant Guide Nonprofit 347

Connection Cafe

JUNE 9, 2011

What I find transformative about Lady Gaga’s celebrity philanthropy is that while she definitely has favorite causes, a significant part of her message is encouraging people to volunteer and take action. Her call to action inspired over 30,000 hours of community service and a new wave of attention on homeless youth.

Celebrate 48

Celebrate Philanthropy Homeless Headline 48

Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause.

Channel 247

Channel Sierra Leone Story Digital 247

Qgiv

MAY 11, 2021

You can use it to attract new donors, promote a big event, raise awareness about your mission, or even raise funds for targeted projects like capital campaigns or emergency funds. When a donor clicks on your ad, search engines determine how much to charge you based on your maximum bid, which is how much you’re willing to spend per click.

Google 52

Google Grant Rate Headline 52

Care2

MARCH 4, 2009

It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. 1) Get To The Point: When a user visits your website you have about 5 seconds to grab their attention before they click off. Remember, content is still king.

Social Media 38

Social Media Content Practice Web 38

NonProfit Hub

JANUARY 18, 2019

Without them, copy or headlines can become boring and predictable. Using power words brings out these emotions and triggers consumers to take action that creates conversions. The Princess Margaret Cancer Foundation puts the name of every donor on a publicly viewed list as a reward for donating. The importance of power words.

Conversation 67

Conversation Headline Nonprofit Children 67

Care2

FEBRUARY 7, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) Now, our goal is to increase our conversions — the number of people who click on an ad and then sign up to join our e-mail list, or download a free resource, or take another action. 2) Pay attention to quality scores.

Google 31

Google Grant Adwords Social Media 31

Nonprofits Source

MARCH 21, 2018

Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. Whether it’s aid workers, blood donors or people who have been helped by the American Red Cross, they make everyone feel welcome and appreciated. of people who engage with nonprofits on Twitter end up taking some sort of action.

Social Media 109

Social Media Resource Marketing Media 109

Byte Technology

OCTOBER 30, 2015

However, that time is long gone: today, a non-profit can live or die by its web persona and social media efforts as more and more donors and volunteers seek out causes in the virtual world. So what should a designer be stressing when crafting a blog page?

Design 100

Design Profit Practice Headline 100

Bloomerang

SEPTEMBER 12, 2021

But if you’ve never heard of Bloomerang, we are a provider of donor management software. So like you said, the four-step plan to get more donors to grow your fundraising results. What are you offering or promising to your donors and your audience? What is the value that you give to supporters, donors, volunteers?

Results 84

Results Video Donation Fundraising 84

Nonprofits Source

SEPTEMBER 8, 2017

Is your audience most receptive to certain headlines or promotional offers? 4 The Ultimate Email Marketing Cheat Sheet: Facts, Stats, And Actions. This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics. Nonprofit Marketing Strategy (5 Steps To Reaching Donors Online).

email 45

email Marketing Strategy Fundraising 45

Connection Cafe

APRIL 13, 2018

Ensure you capture your reader’s attention early. Your school’s direct mail should be designed so it grabs readers’ attention and convinces them to give. Include headlines and plenty of white space to make it easy to read. Use italicized and bold text to call attention to the most important points. People like variety.

Education 23

Education Fundraising Mail Offline 23

Have Fun - Do Good

MARCH 4, 2007

The blog also kept people informed during the second trial, when media coverage had diminished, and eventually drew attention to the trial when the blog got news coverage. Web publishers use RSS to easily create and distribute news feeds that include links, headlines, and summaries.

Blogger 41

Blogger Causes Support Nicaragua 41

Nonprofits Source

FEBRUARY 25, 2017

How content marketing influences donor behavior. Thereby connecting all aspects of your message to donor intent. Intent meaning what types of content will compel donors to give a charitable gift. Begin by mapping out your content to support your donor’s journey. EDF used their donor list to target activists on Facebook.

Content 40

Content Leadership Marketing Files 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

28% of donors are repeat donors. Social channels are also used to continue to cultivate and engage with the donor to retain them. Are you reaching out to younger donors, including Philanthrokids or Millennials or another target? 534 is the average total amount raised by an individual. How would you describe them?

Fund 130

Fund Campaign Practice Giving 130

Nonprofits Source

OCTOBER 11, 2017

Planning – Align research with business goals and capabilities (often limited by resources) to attract leads into a paying customer or donor. There’s writer’s block, competition for our attention in the form of social media or our phones, and who can forget about the 50 other responsibilities we have on our plate.

Process 98

Process Content Digital Marketing 98

Connection Cafe

DECEMBER 22, 2013

You’ve got 3 kinds of donors – the True Believer, The Casual Fan, and The Reluctant Tagalongs. More and more donors are giving online, especially towards the end of year. Yes, even your older donors! There’s a lot of talk about attrition rates, and what nonprofits must do to keep their donors around.

Story 54

Story Nonprofit Social Media Content 54