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Direct mail built the conservative movement. Can influencers beat it?

M+R

That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Vigurie started by getting a list of top donors to Conservative House candidates (through less than legal means ). We’ve got some Benchmarks.

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Three Ways Nonprofits Can Pioneer m-Advocacy

Nonprofit Tech for Good

The time is ripe for the early adopters in the nonprofit sector to embrace m-Advocacy, otherwise known as mobile advocacy. Odds are a year from now pitches to subscribe or join “Mobile Action Networks&# will be commonly seen in Facebook Status Updates, Tweets, blogs posts, homepages, and e-newsletter subject lines.

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The Not-So-Secret Way to Power Your Nonprofit’s Future Growth

Nonprofit Tech for Good

You can categorize (or segment) it to learn about your participants and use that information to take action. You can then develop ambassador programs or advocacy campaigns targeting these individuals. Once you’ve got participant information, you can go beyond a blanket invitation to fundraisers.

Chapter 301
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Main Ingredients to a Nonprofit Digital Campaign

EveryAction

Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. For many nonprofits, social media is an excellent way to give audiences a taste of their campaigns and, hopefully, leave them hungry for more. Appetizer - Social Media.

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Modern Advocacy Requires Modern Tools

Connection Cafe

Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective. Major NPCA campaigns often connect with thousands of decision makers.

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10 Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. Embed calls-to-action within your blog content. A growing trend is to add large, visually prominent calls-to-action to the body of blog posts approximately halfway into the post. 3) Maximize your blog’s sidebar.

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5 Ways Nonprofits Can Help Solve the Climate Crisis

Saleforce Nonprofit

In the past, the climate crisis was mainly the concern of environment and conservation organisations. Historically, environmental and conservation organisations have led the charge through their advocacy and campaign work. We all have a responsibility to solve it, and civil society organisations play a critical role.

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