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Direct mail built the conservative movement. Can influencers beat it?

M+R

That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Vigurie started by getting a list of top donors to Conservative House candidates (through less than legal means ). We’ve got some Benchmarks.

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Measuring Conservation Effectiveness

Beneblog: Technology Meets Society

The people attending all believe that we have to focus much more on conservation outcomes: are there more tigers? It was exciting for me to participate in this meeting , which was roughly balanced between funders and conservation groups. This is a very action-oriented community. are there more gorillas?

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Three Ways Nonprofits Can Pioneer m-Advocacy

Nonprofit Tech for Good

The time is ripe for the early adopters in the nonprofit sector to embrace m-Advocacy, otherwise known as mobile advocacy. Odds are a year from now pitches to subscribe or join “Mobile Action Networks&# will be commonly seen in Facebook Status Updates, Tweets, blogs posts, homepages, and e-newsletter subject lines.

Advocacy 218
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The Not-So-Secret Way to Power Your Nonprofit’s Future Growth

Nonprofit Tech for Good

You can categorize (or segment) it to learn about your participants and use that information to take action. You can then develop ambassador programs or advocacy campaigns targeting these individuals. Once you’ve got participant information, you can go beyond a blanket invitation to fundraisers.

Chapter 294
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Modern Advocacy Requires Modern Tools

Connection Cafe

Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective. ” How it does that presents quite a few lessons.

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10 Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

Embed calls-to-action within your blog content. A growing trend is to add large, visually prominent calls-to-action to the body of blog posts approximately halfway into the post. 2) Advocacy CTA on the Union of Concerned Scientists blog. 2) Advocacy CTA on the Union of Concerned Scientists blog. ” .

Practice 352
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Scout Quest webinar happening NEXT WEEK!

M+R

Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. Adding advocacy and action data into the co-op. SPEAKERS : Adam Williams (League of Conservation Voters), Jonathan Benton (M+R), and Sarah Coughlon (M+R).