Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. When adapting your strategy to online you may want to try multiple channels and approaches, although you will encounter metrics which may not be so promising.

Offline 38

Offline Support Online Donor 38

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

NGOs, activists, and even governments have used bots to automate positive social change activities: Pregnancy and newborn care education. The potential for an army of bot trolls to disrupt an activism campaign. Bots needs to be designed increase engagement, support and inspire offline action. Grassroots organizing.

Script 103

Script Ethiopia Nonprofit Facebook 103

Amy Sample Ward

JULY 29, 2011

The people who donate, listen in, connect with our programs by calling in, reading or commenting online, and coming to our offline events are our community. Metrics Template. DIY Community Engagement Metrics. Slacktivism: Turning a Like Into Action. View more presentations from Amy Sample Ward. Content Map Template.

Social Media 178

Social Media Public Media Community 178

Non Profit Quarterly

APRIL 20, 2023

Black users have long been at the center of digital culture as trendsetting social media influencers, content creators, and key drivers of online racial justice activism, as seen by hashtag movements such as #BlackLivesMatter and #SayHerName. Large audience and engagement numbers are not the only metric of social media success.

Social Media 92

Social Media Media Strategy Social 92

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

The intent is to create an annual national day of giving on the Tuesday after Thanksgiving or this year on November 27, 2012. The campaign will encourage philanthropic activities that support nonprofit organizations. But collective action isn’t enough unless there is collective impact. How does one measure that?

National 120

National Giving Afghanistan Iraq 120

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

This was designed as a peer learning activity – so it was the participants who were mostly the presenters. So, for these organizations, their content pyramid also includes integrating offline w/online channels. One-Click Advocacy: What is the call to action online? Learning and Metrics. Content Curation on Twitter.

Social Media 97

Social Media Training Train Network 97

Tech Soup

OCTOBER 22, 2010

Baker presented an engaging and dynamic presentation which emphasized the symbiotic relationship of both online and offline engagement, the power of both to create community, encourage activism, develop branding, and unify those with common goals, both locally and globally. Following are highlights of the presentation: 1.

Conversation 63

Conversation San Francisco Online Digital 63

Amy Sample Ward

JUNE 6, 2011

I like to think of it this way: Organizations may have the research or data, the capacity and staff, to identify problems and opportunities, to build messages, calls to action and campaigns. That doesn’t mean organizations sit back, relinquish all responsibility and control, and wait for the community to take action.

Build 220

Build Community Technology Action 220

NTEN

SEPTEMBER 24, 2009

Peter Deitz, Social Actions. With 300 million active users, Facebook is a natural starting place. The most well-known among them is Facebook Causes , with over 30 million active monthly users. 2 ) Money Is Not the Only Metric. and Canada. Over $5 million has been raised in 2009 alone. 3 - Your People Are Your Impact.

Facebook 99

Facebook Money Raise Strategy 99

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. The message is consumed by a target audience that goes through the stages of attention, engagement, and finally action.

Twitter 95

Twitter Google Facebook Broadcast 95

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Specific and easy to assess.

ROI 51

ROI Social Media Measure Metrics 51

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! Action: The action or connection that ties it together.

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. Giller says that regardless of the topic, they are always thinking in incremental steps of engagement and start with a simple question, “How can we inspire people to take action and change – and use social media as part of this strategy?”.

Social Media 108

Social Media Network Media Free 108

Bloomerang

AUGUST 28, 2023

Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team. Be sure you can customize the views on this dashboard so that you can keep track of the metrics most important to your organization. Increase donor retention: Some nonprofit CRM solutions (like Bloomerang

Profile 92

Profile Software Nonprofit Donor 92

DNL OmniMedia

DECEMBER 13, 2021

Reporting and analytics functionality includes tracking key metrics and creating custom reports with advanced data visualization capabilities. It is best for organizations that have active, but relatively straightforward, fundraising and stewardship efforts. recurring gifts, planned gifts, and tributes), and process donations.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Connection Cafe

AUGUST 13, 2012

The part that's still very tricky for most is measuring the impact of these activities. Metrics, metrics, metrics. How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? How many should?

Facebook 51

Facebook Ratio Influence Social Media 51

Nonprofits Source

JANUARY 23, 2023

Once you’ve applied to the program, you’ll need to set up your account, create your ads, and actively monitor performance. The program is most helpful for organizations that have discussion-worthy causes and content centered around related topics that people are actively searching for online. Set up a meeting to learn more.

Grant 52

Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. We’re getting results because a large percentage of our readers have told us that they have taken action based on reading grist.org content.”. Or as Giller says, “The planet will get it.”.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Use an excel spreadsheet to look at events, fundraisers, programs, web site content, performances, and other activities to socialize. 6: Use social media to close the loop between online and offline action. 8: Launch small pilots and reiterates using the right metrics to understand what is and what isn’t working.

Social Media 115

Social Media Media Social San Jose 115

Amy Sample Ward

MAY 14, 2009

Use email to reach out to your constituents to let them know what you’re up to or to ask them to take action. With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. The details of your emails are critical. More than 3.5

Tools 100

Tools Tech Map Case Study 100

Amy Sample Ward

NOVEMBER 17, 2011

I was presenting on the way we can identify metrics in social media that help us reach our mission and how to use those metrics strategically. I have done a few webinars and presentations about social media tracking and metrics and frequently used the phrase “actionable data.” That’s what actionable means.

Social Media 240

Social Media Media Help Metrics 240

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. A couple of takeaways from the interview: Leaders Lead Culture Change.

Story 90

Story Platform Build Organization 90

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

For organizations, web stats are useful indicators of how many people are being reached by their message, the geographical spread of the visitors and whether or not a specific campaign was successful in driving traffic or creating actions (like donations, or letters, etc.) And it doesn’t bother me that it’s on quantcast.

Stats 100

Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2009

The assumption of most twitters above seems to be that these tools work because they're cool OR they've built a career around them, so if you're feeling jaded due to lack of results or encouraging metrics, get over it and get back to your (disappointing) work. Most change, unfortunately, doesn't happen at the end of a mouse-click.

Social Media 50

Social Media Change Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

What's the key metric? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). Some strategies for offline/online engagement were discussed. One group look at the metrics in terms of the ladder of engagement - both short term and long term effects. Tags as a metric.

Reflection 50

Reflection Slides Metrics PowerPoint 50

Connection Cafe

FEBRUARY 10, 2010

Most organizations that decide to engage in both activities begin with the provision of services, and then add advocacy activities later. The really important thing is the synergy between both types of activity. For some industries such as Animal Welfare though, the metric is almost three times higher.

Advocacy 28

Advocacy Homeless Convio Empowerment 28

CauseVox

JUNE 1, 2021

These days, you don’t have to be tech-savvy to have a professional-looking campaign but you want to be sure that it makes a lasting impression and is effective at getting people to take action. It allows you to win over your audience on an emotional level, which inspires them to take meaningful action. 5) Fundraising Metrics.

Websites 52

Websites Fundraising Site Create 52

Care2

SEPTEMBER 6, 2007

million total (500,000 active monthly) residents of Second Life. About 43% of users say they "feel as strongly" about their online life as their offline. Studies show that about 20% of online community members take actions offline at least once a year that involve their online life.

Second Life 28

Second Life Life Social Media Advocacy 28

DNL OmniMedia

FEBRUARY 16, 2022

What your team might not realize, however, is that each of your separate digital marketing efforts should actively support the others. You might consider questions such as: What are your current nonprofit digital marketing activities? Your actions will need to address this gap. Analyze key metrics in your database.

Digital 98

Digital Strategy Create Phase 98

Connection Cafe

AUGUST 1, 2017

For more interesting industry metrics, check out these 50 fascinating philanthropy stats —Danielle . I’ll go ahead and assume that your donors are thoughtful, analytical and either interested in or actively participating in the scientific community. Where do they take action? Danielle . Who, What, Where, When and Why.

FAQ 49

FAQ Giving Fundraising Campaign 49

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. . Even these digital-savvy individuals need a screen break from time to time, and direct mail can provide the perfect opportunity for offline connections. . Whether you’re hoping to better.

Digital 105

Digital Communication Tips Virtual 105

Care2

MAY 15, 2009

Use email to reach out to your constituents to let them know what youre up to or to ask them to take action. With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. The details of your emails are critical.

Social Media 34

Social Media Tools Online Advocacy 34

Nonprofit Tech for Good

JULY 10, 2019

You can combine offline marketing with email campaigns along with social media to strengthen the message of your fundraising campaign. Social media can help you activate and empower your supporters to turn into your best ambassadors. 9) Focus on your call-to-action. Your main ask should be simple and clear.

Fundraising 280

Fundraising Social Social Media Channel 280

Amy Sample Ward

FEBRUARY 24, 2011

For example, knowing that a certain message or call to action, or even type of service, worked for one organization in one community translated to other organizations as a packaged up and ready to repeat solution. We thought that there would need to be new tactics for making impact and new calls to action. Analog Strategies.

Slides 213

Slides Nptech Digital Case Study 213

M+R

JANUARY 31, 2023

The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data. Email deliverability and associated changes in active emailable list size. Offline, you can find her biking in the Berkeley hills and baking her top-secret chocolate chip cookie recipe.

Fundraising 106

Fundraising Gift Digital Trend 106

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. Even these digital-savvy individuals need a screen break from time to time, and direct mail can provide the perfect opportunity for offline connections.

Digital 52

Digital Communication Tips Virtual 52