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HOW TO: Merge Your Nonprofit’s YouTube Channel and Google+ Page

Nonprofit Tech for Good

If your nonprofit uses Gmail, Search, YouTube, Maps, etc., Currently in Beta, YouTube just announced the ability to merge your YouTube channel with your nonprofit’s Google+ page. Step 4: Confirm that you want to merge your channel and your Google+ page. then you can’t avoid having a presence on Google+.

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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

Your small business needs a way to get on the map. You’ll also want to prioritize accessibility in your web design, so make sure to use alternative text for images and create a strong color contrast between the foreground and background to increase readability.

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

Once you map this all out, write the PSA out in script fashion word for word. PSAs are a great way to take advantage of expensive advertising channels outside of your budget, but they aren’t the end all be all. Step 3: Produce the PSA. Include PSAs in Your Nonprofit Marketing Strategy.

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How to Recruit for Your Membership-Based Organization Online

Nonprofits Source

Whether you’re recruiting for a professional association or a union , these tech-savvy tactics can put your organization on the map and push your recruitment goals across the finish line. As for choosing new recruitment channels, start with the ones your target audience prefers. Audit for accessibility.

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DIY Social Media Management

Amy Sample Ward

The goal of this webinar was to provide some baseline tools to help manage the incoming and the outgoing content across all channels an organization may be using to communicate and connect. Monitor multiple channels at once. Content Map. Why create a content map? Listening Dashboard. Why create a listening dashboard?

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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The Center itself sits three people who have access to six customized dashboards that relate relevant information drawn from various social media channels.

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Quick bites: 2021 End-of-Year Fundraising

M+R

The trend of fewer gifts and a larger average gift continued through this channel, though it was less pronounced than in the overall sample, and it appears that groups grew email revenue by sending more email. This contributed to the increase in average gift, as search has historically driven stronger average gifts than other ads channels.