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Measuring Impact: Feature Article from the Latest Issue of NTEN:Change

Amy Sample Ward

[Note: The following is an excerpt of an article in the December 2011 issue of NTEN:Change. The first step in starting to measure your impact is to identify the major outcomes that you want to examine. If you’re just looking to get your feet wet with a quick survey, one of the many free or low cost online tools will do the trick.

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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy

Beth's Blog: How Nonprofits Can Use Social Media

The best ever resource and template for an editorial calendar comes from my colleague, Holly Minch at LightBox Collaborative who has been sharing her template in a google document since 2011. This is a great tool to help them do just that, thanks for sharing it! ” – John Kenyon, 2013. You can download it here. Great idea!

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Measuring Your Social Media Success

NTEN

[Editor's note: The following is an excerpt of an article in the September 2011 issue of NTEN:Change. Though each tool is a little different, they all create opportunities for your organization to start conversations and to show the personal side of, and the personalities behind, your work. Measuring is how you decide which is which.

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Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context

Beth's Blog: How Nonprofits Can Use Social Media

If you wanted to gather information that isn’t publically available, you could collect useful data points in a survey using a free tool like Google Forms. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites. Devon summarized the data in the above presentation.

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Measuring Impact: Feature Article from the Latest Issue of NTEN:Change

NTEN

[Editor's note: The following is an excerpt of an article in the December 2011 issue of NTEN:Change. The first step in starting to measure your impact is to identify the major outcomes that you want to examine. Databases - Nonprofits can use these tools to track data in real time and report on results.

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[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International

Nonprofit Tech for Good

What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. What social media tools are you currently utilizing? Which tool has been surprisingly useful in getting out the word about your organization and its programs?

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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Say Giller, “Our whole team reviews Google Analytics, like sipping fine wine.” Source: grist.

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