Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” Beth’s Blog, September 2011. Jacob Harold, “ Nonprofits Master “Medium Data” Before Tackling Big Data.”

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NetWits

APRIL 10, 2011

That got me thinking more about how we, in the non-profit space, should look to learn from examples, trends and best practices found outside of our sector. By far the most effective channel was paid search marketing, which 90% of respondents put in their top three biggest sources of acquisition.&#. Fundraising via Social Networking.

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Facebook Fundraising Work Comparison 260

Care2

DECEMBER 28, 2010

What fundraising strategies will be a game changer for nonprofits in 2011? Frogloop asked some of our favorite nonprofit campaigners and experts to give us their thoughts and predictions. Apps are fine, but nonprofits seriously need to invest in mobile versions of their sites. Holly Ross, NTEN. And not apps.

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NetWits

MAY 22, 2012

Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. Unless you can convert them to offline (that’s right, OFFLINE) giving channels. 1) Deliver Instant Gratification.

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Technique Retention Donor Online 201

Care2

JANUARY 20, 2015

According to the 2015 Nonprofit Communications Trends Report , by NonprofitMarketingGuide.com, nonprofits are becoming more confident and more intentional about reaching out to target audiences, raising money, and retaining donors through engagement. 62% will send an email newsletter at least monthly, up from 59% in 2014.

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Trend Communication Metrics Mail 28

Care2

DECEMBER 14, 2012

People donated more money to charity in 2012 than in 2011, according to a Blackbaud survey , where over 4200 donors from the US, the UK, and Australia responded to a variety of questions about their donation habits to nonprofits. one-time donations increased from 2011 to 2012. Check out the some of interesting data below.

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Charity Donation People Australia 75

Nonprofit Tech for Good

NOVEMBER 29, 2010

What the best piece of advice you could offer nonprofits about social media, and online communications in general? Because of that added effort we are the 6th most viewed (all time) and 7th most subscribed (all time) nonprofit on YouTube. What is on your To Do List for 2011? As we speak our second iTunes app is in the making.

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Social Media Interview Examples Media 261

Care2

MAY 18, 2012

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels. Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5

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Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter and Facebook have been crucial in recruiting new pro bono consultants and connecting with nonprofits that could benefit from our Service Grant projects. We started out by creating a twitter account and using just a few hours a week to monitor and post, then built out our other channels and cross-promoted our specific campaigns.

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Social Media Foundation Examples Media 189

Connection Cafe

JULY 23, 2019

It’s 2019, and a whole lot is changing in the museum and nonprofit world. Looking to the present and the future, here are four big trends to take notice of to ensure the ongoing success of your membership operation. Nonprofits have already expressed concern about the effect of this hike on fundraising. Source: Blackbaud.

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Museum Trend Mail Culture 34

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

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Benchmark Studies Money Raise 70

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. It is clearly not a fad, and yet the vast majority of nonprofits have zero budgets for social media.

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Social Media Management Media Social 244

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 What does social media success look like, anyway?"

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NTEN

JULY 12, 2011

Last week, my new colleague, Amanda, introduced the Daum Foundation , a Korean-based foundation helping Korean nonprofits use digital media more effectively for their causes. It immediately struck me that this is the reverse of channel usage for U.S. nonprofits is really a "?". nonprofits. nonprofits.

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Care2

JULY 16, 2012

There are a ton of smart people writing about nonprofit technology and communications to help nonprofit communicators keep up on the latest online trends and developments. Thankfully, you can take advantage of great in-depth research and findings published in nonprofit reports. Organizations have an average 3.5

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Connection Cafe

JANUARY 17, 2011

New year, new trends. Where should they be prioritized in your nonprofit’s integrated marketing strategy? Mobile technology : TMCNet.com reports that nearly a third of Americans used smartphones 2010 and last year Nielson predicted that by Christmas 2011, a full half of Americans will have smart phones.

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Integration Convio Trend Mobile 29

Connection Cafe

JUNE 14, 2013

“Nonprofit” is a tax status, not a business model. ” There are other important rules and regulations that come along with nonprofit status, one of the most important being the requirement to accurately fill out and submit an annual Form 990, the nonprofit tax return. (If NOT a business model.

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Model Business Trend Nonprofit 36

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. Can mobile drive volunteers activists, to engage across other media channels? In this case, we were talking about how to integrate the use of mobile technology into multi-channel campaigns with an emphasis on social. Text Poll App from MobileCause.

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Integration Mobile Conference Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. What has changed?

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Facebook Measure Change Images 131

Care2

OCTOBER 13, 2010

I’m worried about the lack of nonprofit leadership creating a culture of innovation. While multi-channel outreach such as action alerts, microsites, social media, fundraising appeals, direct mail and telemarketing are good strategies to have in your toolbox to fundraise and market your organization; it’s simply not enough anymore.

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Time Info Nonprofit Museum 62

NTEN

MARCH 24, 2010

Note: As we prepare for the 2010 Nonprofit Technology Conference , we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. How to make the most of a crisis situation with cross channel integration. What's the most important trend in nonprofit technology for 2010?

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Channel Rhode Island Charlotte Integration 44

NTEN

MARCH 24, 2010

Note: As we prepare for the 2010 Nonprofit Technology Conference , we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. How to make the most of a crisis situation with cross channel integration. What's the most important trend in nonprofit technology for 2010?

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Channel Rhode Island Charlotte Integration 44

Care2

APRIL 18, 2014

The study looked at peer-to-peer giving across 39 organizations over the last 3 years (from 2011 to 2013). There are more channels at fundraisers disposal so they are using multiple channels to reach their donors. Ask people on both channels. Their hope is that this public pressure will "inspire" people donate money.

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Studies Money Raise Charity 72

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. This post generating a lot of thoughtful discussion about nonprofits approach the editorial planning process as well as sharing of different editorial calendar templates. My answer: Yes!

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Content Measure Organization Strategy 101

Amy Sample Ward

FEBRUARY 1, 2011

" [Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation – Here is a terrific interview with my friend and colleague Danielle Brigida of the National Wildlife Federation – she discusses both the tools she uses and the lessons she's learned from managing the social media presence for the NWF.

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Tech Soup

FEBRUARY 24, 2014

It's high time to catch up on some nonprofit technology trends and news! The online protest event was organized by the DC area based advocacy nonprofit, Demand Progress. Microsoft has run the campaign since 2011, but it seems to have deeper resonance this year. There’s lots of interesting NPTech news this month.

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News Technology Game Cancer 62

Care2

DECEMBER 22, 2011

Since January of 2011 Digg’s unique web visits have declined by more than 50% and gone from 9.4M visitors in October 2011, according to Quantcast. In January of 2011 they had over 10.5M In January of 2011 they had over 10.5M Nonprofits and social do-gooders can use the network for free to: create petitions on Care2.

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Digg Reddit Social Network News 57

NTEN

SEPTEMBER 6, 2011

Despite the continued growth of the medium and tens of millions of dollars raised for North American nonprofit organizations, very little research has been performed on consumer attitudes toward mobile giving. Research firm Quorus Consulting Group polled 2,003 teens and adults in April 2011. Channel of Influence. Conclusion.

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Attitude Mobile Giving Canada 95

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. Watech4good Summit. View more presentations from Beth Kanter. Photo by Microsoft Global Citizenship.

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Knowledge Seattle Social Media Measure 97

Tech Soup

APRIL 20, 2012

And already in 2011, “more than 50% of all ‘local’ searches were done from a mobile device.” Nonprofits and Mobile Technology. More nonprofits and libraries are using mobile technologies to educate, activate, and engage audiences and constituencies of all shapes and sizes. Capturing Moments in Mobile.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. Disparate marketing channels complicates the life of the average NPO today. What are the best practices?

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Mobile Conference Resource Social 99

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

The nonprofit presence at SXSW has been growing steadily over the past couple of years. In 2008, I was honored to be on one of the few nonprofit panels on the agenda. And yes, indeed, in 2009, there were more nonprofit focused panels and happily the trend continued at SXSW 2010. It was organized by Ed Schipul.

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Comment Artist Social Media Hype 97

Connection Cafe

DECEMBER 2, 2013

“This year has been a better year for the nonprofit sector than it has been in a number of years,” said Chuck Longfield, Blackbaud’s chief scientist and creator of the Index. After flat years in 2011 and 2012, giving to religion has grown slightly in 2013. Among 3,097 charities that raised nearly $1.7

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Organization North Carolina Blackbaud Dallas 36

sgEngage

APRIL 30, 2021

These trends offer h ealthcare organizations t he opportunity to grow this donor support th rough stewardship and retention. . . LET’S START WITH THE TRENDS IN HEALTHCARE FUNDRAISING. healthcare organizations that raised more than $1M in at least one of the past three calendar years reveals three main trends: .

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Retention Trend Philanthropy Donor 91

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. below are 33 of must-read updates to Social Media for Social Good: A How-To Guide for Nonprofits. Replace the “Web 1.0:

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Social Media Social Chapter Media 269

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Trust me — I know them well because I used to be one.” Giller, a journalist, established the Seattle-based nonprofit as a destination news web site for environmental news, reports and opinion with a wry sense of humor. We view our social media channels as a fun on ramp to our ladder of engagement. Source: grist.

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Measure Policy Social Media Green 97

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. below are 33 of must-read updates to Social Media for Social Good: A How-To Guide for Nonprofits. Replace the “Web 1.0:

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Social Media Social Chapter Media 214