Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. We view our social media channels as a fun on ramp to our ladder of engagement. Source: grist.

Measure 97

Measure Policy Social Media Green 97

DNL OmniMedia

FEBRUARY 3, 2023

As a nonprofit event coordinator, you know that engaging with your supporters before and during your events is critical to planning a well-attended and exciting event. These tips can apply to any type of nonprofit event: whether you’re hosting a charity auction , a fundraising 5K, conference, webinar, and so on. Let’s get started!

Strategy 52

Strategy Nonprofit Audience Hosting 52

Nonprofit Tech for Good

NOVEMBER 29, 2010

The ROI for us is measured in lives saved more than just the money raised to do so. What the best piece of advice you could offer nonprofits about social media, and online communications in general? Because of that added effort we are the 6th most viewed (all time) and 7th most subscribed (all time) nonprofit on YouTube.

Social Media 261

Social Media Interview Examples Media 261

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The cute animal theory has not gone unnoticed by nonprofits, even those that are not animal welfare organizations, zoos or aquariums are sharing content featuring cute animals on Facebook, Twitter, and YouTube. Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook.

Turkey 101

Turkey Social Media Mobile Oracle 101

NetWits

JUNE 19, 2012

Multi-channel components. My presentation covered how nonprofits can learn from what the corporate world is doing. Corporate email programs often have the resources to run more sophisticated email programs than nonprofits. Nonprofits are, unfortunately, often handcuffed by limited staff, budget and/or time. Landing pages.

email 150

email Test Conference Benchmark 150

Care2

JUNE 15, 2011

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? This report analyzes data from some of the biggest national nonprofits in the U.S. We can help!

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Nonprofit Tech for Good

DECEMBER 13, 2010

I know our YouTube channel started in 2007. We have a decentralized team of 10+ staff contributing stories to our social media channels. Secondly, we look at the traffic driven from these channels and if they trigger a conversion event on our site. The last thing we do is measure our market share in the social media space.

Social Media 209

Social Media Conservancy Interview Media 209

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Mobile can’t be this separate tactic or channel in your communications strategy. How will you measure success? Are Qwerty Monsters the Nonprofit Donors Via Mobile Phones of the Future? Planning for Integration First. Integration and campaign planning are key. Is mobile the best way to reach your target audience?

Donor 98

Donor Summary Mobile Phone 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2011

I’m really curious about how networked nonprofits can use measurement and make decisions using data to get more impact from networked approaches. The State of Marketing 2011 report recently released from IBM analyzes over 300 online and direct marketers across a wide range of industries, geographies, and company sizes.

Social Media 102

Social Media Results Data Learning 102

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment.

Web 117

Web San Francisco Bookmarking Search 117

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 2, 2013

The 2013 Nonprofit Technology Conference takes place in Minneapolis next week. It is the largest gathering of people who work in the nonprofit sector and technology. Join us for a discussion about the value of failure in the nonprofit technology sector. Using Data to Measure Your Mission – Laura Quinn.

Conference 97

Conference Technology Minneapolis Technique 97

ASU Lodestar Center

APRIL 10, 2013

Early on when I was initially involved with nonprofit social media, we planned what was to us a large social media campaign, revolving around the Pepsi Refresh Project. Do you want news, updates, and advice on everything nonprofit-related? organizationally, our mission and trust in our social media channel. realize they have.

Social Media 90

Social Media Media Social Arizona 90

NTEN

OCTOBER 21, 2011

Based on Idealware's extensive research, we'll cover what's actually working for nonprofits – and the strengths and weaknesses of each tool – with the help of expert guest speakers. Define which social media channel(s) are most appropriate to implement based on your organizational goals.

Social Media 58

Social Media Media Social Channel 58

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” As a trainer, I was most interested in Chapter 7 about equipping your organization to do multi-channel campaigns.

Campaign 97

Campaign Online Chapter Model 97

Bloomerang

JANUARY 7, 2022

If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” ” It’s one of the hottest topics of discussion in the nonprofit sector. Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

Retention 85

Retention Donor Guide Rate 85

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2010

During 2010, I been able to read, blurb, write reviews, do blog giveaways, or author guest posts and interviews for a lot of terrific books that would be useful to nonprofit professionals in the social media, marketing, and ICT areas. I’m honored to be working with her on a training project that I’ll share more about in 2011.

Amazon 116

Amazon Nonprofit Social Media Oregon 116

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. On the technology side, it can quickly grow wildly complex to manage creative and logistics for targeted marketing through a variety of channels.

Offline 73

Offline Blended Mail Channel 73

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. What people in the room were most hungry for were tips and steps on listening and measurement.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. What fields are missing?

Marketing 55

Marketing Tips Online Analysis 55

Connection Cafe

JANUARY 17, 2012

In no particular order, here they are, 12 in 2012: books that nonprofit/marketing/fundraising nerds like us should give a gander. The Art & Science of Multi-Channel Fundraising : An e-book with the latest and greatest best practices and case studies. ” By Chip Bell, Summit 2011 keynote speaker.

Case Study 55

Case Study Org Nonprofit Chapter 55

Tech Soup

NOVEMBER 14, 2011

Greg Ligon, our guest blogger for the Social Media for Nonprofits conference, is an online communications professional with experience in building a brand via online channels, social media communications, and website content development. Learn more about Greg on LinkedIn. Happy People Give More and Giving People Are Happier.

Social Media 50

Social Media San Francisco Conference Media 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2011

Note from Beth : As I’m sprinting to towards the deadline of my next book on Measurement and Networked Nonprofits , co-authoring with the goddess of measurement, KD Paine , I’m grateful to have some terrific guest posts like this one from Simon Mainwaring. Simon blogs at simonmainwaring.com and tweets @simonmainwaring.

Profit 120

Profit Los Angeles Social Storytelling 120

Amy Sample Ward

JUNE 15, 2012

Semphonic Web Analytics Consulting: The X Change Non-Profit Analytics Challenge – "The Non-Profit Analytics Challenge is a rare opportunity for the brightest analysts in the digital measurement field to collaborate & assist non-profit organizations to optimize their websites. We have our elevator pitches ready to go. "What

Hunger 120

Hunger Web America Case Study 120

NTEN

JANUARY 14, 2013

[Editor's note: The following is from the December 2012 issue of NTEN:Change , NTEN's quarterly journal for nonprofit leaders. The Center wanted to expand its reach, connections, and impact using social media and received grant funding in 2011 for social media planning and implementation through 2012.

Social Media 96

Social Media Collaboration Org Media 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. Disparate marketing channels complicates the life of the average NPO today. What are the best practices?

Mobile 99

Mobile Conference Resource Social 99

NTEN

SEPTEMBER 6, 2011

Despite the continued growth of the medium and tens of millions of dollars raised for North American nonprofit organizations, very little research has been performed on consumer attitudes toward mobile giving. Research firm Quorus Consulting Group polled 2,003 teens and adults in April 2011. Channel of Influence. Conclusion.

Attitude 95

Attitude Mobile Giving Canada 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

The nonprofit presence at SXSW has been growing steadily over the past couple of years. In 2008, I was honored to be on one of the few nonprofit panels on the agenda. And yes, indeed, in 2009, there were more nonprofit focused panels and happily the trend continued at SXSW 2010. My nonprofit has found a free agent, now what?

Comment 97

Comment Artist Social Media Hype 97

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Call-to-Action Link Testing.

email 48

email Campaign Test Benchmark 48

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

Note from Beth: I’ve been looking for good examples of nonprofit mobile strategies. I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. How will you measure success? Can you tell me how the channels support and enhance each other?

Mobile 111

Mobile Integration Strategy Green 111

NTEN

JULY 6, 2011

Having a conversation with your community of stakeholders is an essential activity for nonprofits. In our session on Community Voice at NTEN’s 2011 Nonprofit Techology Conference, Arthur provided a case study of the LikeMinded program and how it was built based on engagement with the community. Be where your community is.

Voice 75

Voice Practice Community San Francisco 75

NTEN

MAY 9, 2011

They are the result of research — measuring something quantitatively or qualitatively, formally or informally; usually involving a question, a purpose, and by necessity a methodology and instrument. All data depend on measurement, even data as common and seemingly objective as the weather. Information equals data plus communication.

Data 91

Data New York Government Digital 91

Connection Cafe

MARCH 20, 2012

In part 1 of Mobilize Those Mobile Eyes , I wrote about the different facets of the mobile channel that your organization can use to engage your constituents. In part 2, I will wrap-up my takeaways from the Nonprofit Mobile Day event I recently attended, presented by the Direct Marketing Association’s Nonprofit Federation (DMANF).

Mobile 30

Mobile Blackberry Convio United States 30

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

It was good opportunity for me to look back at the crowdsourcing chapter in our book, The Networked Nonprofit , and update the examples and thinking. The presentation was followed by a discussion about how one might evaluate efforts to engage crowds. How do you measure the impact of the crowd here? Crowdsourcing 101.

Measure 96

Measure Fund Impact Minnesota 96

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Using SMART objectives for nonprofit communications strategies is not new idea.

Social Media 129

Social Media Media Social Chart 129

Saleforce Nonprofit

AUGUST 17, 2022

It was updated on 8/17/2022 for National Nonprofit Day. Salesforce.org is humbled to partner with nonprofits around the world to bring awareness to World Day Against Human Trafficking. *This post was originally published on 7/28/17. AnnieCannons.

Asia 98

Asia Dominican Republic Cambodia Children 98

sgEngage

DECEMBER 27, 2011

Compare that to the $290 billion in total fundraising in the United States according to Giving USA 2011. The 2010 Online Giving Report revealed that the size of the nonprofit makes very little difference in what percentage of total fundraising comes from online giving. Which nonprofit organizations raise the most money online?

Raise 85

Raise Money Online Giving 85

sgEngage

JANUARY 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? Posted by Steve MacLaughlin on January 12th, 2011 One year ago a devastating 7.0 Nonprofit organizations responded to the disaster and so did their supporters.

Haiti 63

Haiti Trend Difference Blackbaud 63