Whole Whale

JANUARY 28, 2023

Podcasting is a unique channel in a world where it is becoming harder and harder to keep someone’s attention. If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how? Ways to measure a podcast's success! Trying to track podcasts is pretty similar.

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Podcast Measure Feeds Plugin 52

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. Be sure to tailor your messaging to each channel.

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Communication Campaign Channel Measure 98

Nonprofit Tech for Good

APRIL 23, 2019

Nonprofits are doing important work every day that impacts lives and makes our world even better. Nonprofits use CRMs to manage their donor relationships, to segment supporters by interest areas, streamline donor communication, automate fundraising, and report on outcomes to the board, donors, and community.

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Metrics Nonprofit Profile Platform 261

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? How to keep growing your donor acquisition.

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Nonprofit Tech for Good

JULY 5, 2020

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. He and his team work with nonprofits across the U.S. Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations.

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Video Share Social Social Media 312

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. How much effort are your social media channels really worth? Nonprofits nowadays invest serious resources to keep pace with the latest social media trends.

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Social Media Channel Difference Media 119

Pamela Grow

FEBRUARY 27, 2024

Your nonprofit invests significant time, energy, and money into bettering the lives of those you serve. This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. Measurable. However, you can’t do it all on your own. Time-bound.

Digital 59

Digital Marketing Create Social Media 59

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

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Mail Fundraising Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. So, what does it take to do the art and science of measuring your marketing or communication strategies well?

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Measure Data Share Learning 112

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. Paid media helps nonprofits reach an audience that owned media (the content that you own, such as your website and social media posts) cannot.

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ROI Media Nonprofit Measure 52

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager.

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Calendar Social Media Content Media 278

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. — In the Digital Wilderness.

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Analytics Digital Tools Measure 108

Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising. Integrating Marketing Channels . Core Nonprofit Marketing Channels.

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Digital Marketing Donor Channel 75

Qgiv

JULY 27, 2021

Julia Campbell has been helping nonprofits make the most of their social media presences for years. She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. You need to understand what the other nonprofits in your industry are doing.

Social Media 138

Social Media Media Tips Social 138

sgEngage

NOVEMBER 14, 2023

Many nonprofits struggle to maximize their data usage. In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. This leads to measurable growth and improved patient results.

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Integration Data Nonprofit Platform 78

Media Cause

FEBRUARY 16, 2024

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. Below, a few of our agency’s top experts share their take. Strategy is vital.

Benefit 64

Benefit Marketing Change Time 64

sgEngage

JULY 3, 2023

With quickly evolving community needs and the ever-present possibility of a climate event or economic downturn, nonprofits know how to be nimble. Here are eight tips to help your nonprofit finance office navigate a major budget disruption. Keep the focus on your core mission. Prioritize cash flow in short-term planning.

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Model Fund Nonprofit Evaluation 80

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. About page.

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WordPress Content Strategy Create 52

Saleforce Nonprofit

FEBRUARY 11, 2022

Online fundraising is simply a way for nonprofit organizations to raise money online, rather than the more traditional in-person fundraising route. Organizations can use a donation form on their website or social media channels to solicit donations from anywhere in the world. So what is online fundraising, exactly?

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Online Tips Fundraising Nonprofit 103

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. Engagement is the first step in building the relationship between your nonprofits’s supporters and the organization. How do you measure engagement? … Read More

Measure 98

Measure NTEN Social Media Metrics 98

Nimble AMS

SEPTEMBER 27, 2023

As AI drives big societal changes , nonprofits and associations will play an important role in the future. Soon w ith Data Cloud and Einstein AI native to the new Einstein 1 Platform, nonprofits and associations will be able to create AI-powered apps and workflows maximiz ing the full cycle of funding, delivering, and measuring impact.

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Associations Professional Conversation Award 159

Nonprofit Tech for Good

DECEMBER 6, 2019

While their benefits are unmatched, it’s not uncommon for fundraisers, volunteers, and nonprofit professionals to find the task of organizing and executing a golf fundraiser to be especially daunting, but it doesn’t have to be. 3) Promote the event intentionally and across all digital channels. Is fundraising your key priority?

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Practice Tips Fundraising Sponsor 246

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Europe and Latin America. Report Out.

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Measure Impact Program San Francisco 50

Nonprofit Tech for Good

SEPTEMBER 12, 2021

By Jess Woloszyn , Content Specialist at Classy.org – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Nonprofits raised more than $2.47 1) How does Giving Tuesday work for nonprofits?

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The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. This widespread use maximizes their impact.

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Story Guide Support Analysis 104

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting.

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Tips Organization Channel Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2013

Colleagues Zan McColloch-Lussier and Peter Drury managing the back channel, the Twitter was rich with almost 1,000 tweets and the hashtag #kantersea trended locally. I pulled together a curated collection of the best tweets on storify , but here are a few tweets that resonated. “Is measuring data about proving it or improving it?”

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Seattle Measure Data Hosting 98

Qgiv

OCTOBER 9, 2023

Cause marketing is a collaboration between a nonprofit like yours and a business that helps you raise money and awareness for your cause. A digital program is an advertising campaign from the business on behalf of your nonprofit. What is cause marketing? They’ll link to your donation form from the business’s social media or website.

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Causes Marketing Impact Guide 52

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. What is a good social media strategy for nonprofits?

Social Media 52

Social Media Media Guide Social 52

Media Cause

NOVEMBER 15, 2022

They can give your nonprofit a deeper understanding of direct and organic traffic. UTM tracking provides your nonprofit with a way to understand how supporters get to your website and how interactions and engagement differ depending on the source. Ensure that UTM parameters will plug into GA4’s Default Channel Grouping Logic. .

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Guidelines Track Practice Analytics 52

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission.

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Strategy Measure Social Media Metrics 98

Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Monthly giving is an essential revenue source for nonprofit organizations.

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Analytics Data Giving Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

This post generating a lot of thoughtful discussion about nonprofits approach the editorial planning process as well as sharing of different editorial calendar templates. Those decisions are implemented across the organization’s web properties and social channels. ” What are the metrics for measuring your content?

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Content Measure Organization Strategy 101

TechImpact

JUNE 5, 2014

Defining an entire generation of Americans, and altering the way nonprofits and corporations view marketing, social media’s role in contemporary society and is only going to continue expanding. Because it is such a new and innovative marketing platform, nonprofits and corporations are just beginning to harness its full potential.

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Social Media Statistics Media Social 205

Nonprofits Source

SEPTEMBER 27, 2023

Nonprofit Animals hold a special place in our hearts, which is why it’s so important for your nonprofit to protect and advocate for their well-being. However, running a successful animal-related nonprofit goes beyond compassion alone. In this guide, we’ll provide four tips for marketing your animal-related nonprofit.

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Marketing Tips Influence Nonprofit 52

The Modern Nonprofit

DECEMBER 4, 2023

This heightened awareness isn’t just a trend; it’s a shift in user behavior and expectations that impacts all sectors, including the world of digital fundraising for nonprofits. Nonprofits, heavily reliant on digital channels for fundraising, face new challenges in adapting to these legislations.

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Get Fully Funded

MAY 9, 2022

You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. How are you measuring your success? A nonprofit self-audit is a chance to back up and look at the whole picture, to see how your marketing efforts are performing and where you can improve.

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Marketing Guide Metrics Nonprofit 69