NetWits

MARCH 22, 2011

I just got back from the 2011 Nonprofit Technology Conference , where listening was top of mind: Listening to the amazing speakers, listening to the #nptech community , and listening to all the great ideas floating around the halls of the Washington Hilton. Is your organization listening to social media channels?

Social Media 250

Social Media Media Social NTC 250

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

The best ever resource and template for an editorial calendar comes from my colleague, Holly Minch at LightBox Collaborative who has been sharing her template in a google document since 2011. A must for any organization of any size.” – Erin Fogg, 2011. all with different deadlines, writers, and content parameters. Great idea!

Calendar 106

Calendar Measure Strategy Digital 106

NetWits

JUNE 19, 2012

Relevant content. Multi-channel components. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. They focus on delivering relevant content based on subscriber interests, preferences and actions. Calls to action. Personalization. List churn.

email 150

email Test Conference Benchmark 150

Nonprofit Tech for Good

NOVEMBER 28, 2011

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. And almost all executives were resisting letting go of control and embracing the new concept of empowering supporters and donors to be content creators and fundraisers for their nonprofits online.

Social Media 253

Social Media Media Social Stats 253

Nonprofit Tech for Good

JANUARY 3, 2012

In 2011 I had gotten in the very bad habit of listening to (mostly) CNN in the background while working… all day long. Enter The Colbert Report and The Daily Show with Jon Stewart : VIDEO: 2011: A Look Back. The Daily Show remembers the important stories of 2011 so you don’t have to. .

Social Media 251

Social Media Media Management Social 251

sgEngage

DECEMBER 9, 2021

This figure represents a massive adoption of this connective tech with only 5% of American adults using social media in 2005 and 50% in 2011. [1]. Social media has become more and more saturated with video content as marketers are realising video’s real potential. which led to a boom in visitors when lockdown ended.

Museum 96

Museum Social Media Campaign Media 96

Achieve

JULY 26, 2021

Use a multi-channel fundraising approach. Use a multi-channel fundraising approach. Multi-channel fundraising — or using multiple forms of outreach to connect with your donors — is a very effective way to reach your base. Here are some different fundraising channels that you could try: . John founded Snowball in 2011.

Donation 85

Donation Fundraising Tips Channel 85

Nonprofit Tech for Good

DECEMBER 20, 2010

Megan does a fantastic job of keeping the content on link Twitter, Facebook and LinkedIn fresh. Finally, we are beginning to measure how many volunteer applications come by way of our social media channels as well as using marketing sites like Klout to measure our influence online. What is on your To Do List for 2011?

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The Cute Dog Theory or more precisely the Cute Animal Theory states that including cute animals in your social media content inspires more people to share the content. If don’t believe that is true, check out this YouTube video from VW of dogs barking the theme from Star Wars as a Superbowl Teaser. And now, mobile.

Turkey 101

Turkey Social Media Mobile Oracle 101

Nonprofit Tech for Good

NOVEMBER 29, 2010

We also provide reliable content in our article posts, which are often picked up by the media which brings even more awareness. What is on your To Do List for 2011? Our plan for 2011 is to keep growing the relationships we have been building in all of these social arenas and to roll out our new website.

Social Media 263

Social Media Interview Examples Media 263

Nonprofit Tech for Good

DECEMBER 13, 2010

I know our YouTube channel started in 2007. We have a decentralized team of 10+ staff contributing stories to our social media channels. Secondly, we look at the traffic driven from these channels and if they trigger a conversion event on our site. What is on your To Do List for 2011? Are they paid, full-time, part-time?

Social Media 210

Social Media Conservancy Interview Media 210

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Mobile can’t be this separate tactic or channel in your communications strategy. What is your message and what do you want the audience to do? How do your all your communication channels work together to inform, engage, and motivate? Is mobile on your organization’s radar for 2011? Planning for Integration First.

Donor 98

Donor Summary Mobile Phone 98

NTEN

SEPTEMBER 27, 2011

[Editor's note: The following first appeared in the September 2011 issue of NTEN:Change. After Hours Posting Timing is important for a communications channel like Facebook. You'll also lose the spontaneity that is important for this type of conversational channel. By Beth Kanter, Beth's Blog. You can see the checklist here.

Facebook 98

Facebook Technology Journal Tips 98

Classy

MAY 3, 2021

Slack channel to connect with peers. Consider how you can offer value to your donors for their investment, similar to how they might subscribe to Netflix to access content. . With a minimum $25 donation per month, supporters gain access to: Private running coaching with Brian Schroy. Private Strava group with weekly workouts .

Donor 84

Donor Sudan Cancer Gift 84

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. Can mobile drive volunteers activists, to engage across other media channels? In this case, we were talking about how to integrate the use of mobile technology into multi-channel campaigns with an emphasis on social. Text Poll App from MobileCause.

Integration 97

Integration Mobile Conference Strategy 97

NTEN

JANUARY 14, 2013

The Center wanted to expand its reach, connections, and impact using social media and received grant funding in 2011 for social media planning and implementation through 2012. Everyone brings something unique to the table, whether it's content, tech skills or social media know-how. The knowledge doesn't just reside with one person."

Social Media 96

Social Media Collaboration Org Media 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 2, 2013

I had a blast designing this session to make interactive and invite lots of audience participation on the back channel. The speakers bring great perspective to the topic and we will have a lot of fun with this topic. The Benefits of Content Curation. April 12, 2013 – 1:30-3:00 PM. Mindful or Mindfull Social Media?

Conference 97

Conference Technology Minneapolis Technique 97

Care2

JANUARY 21, 2012

So how did you do in 2011? Encourage those who respond to your postal mail, telephone appeals, and special events to sign up for your email list – offer incentives like special content, matching gifts, and online premiums. Use Multiple Channels. Don’t be shy about reaching out to people across multiple channels.

Adwords 72

Adwords Fundraising Tips Convio 72

ASU Lodestar Center

SEPTEMBER 12, 2012

A report by tech giant Cisco found that 51% of all consumer internet traffic in 2011 was video traffic. Content marketing is what most nonprofits do naturally , and this article lists some excellent suggestions. Video is a very powerful arrow in the content marketer’s quiver. That’s it.”.

Video 77

Video Online Camera Cisco 77

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 17, 2011

After facilitating a panel at the Innogive Conference on integrating mobile into multi-channel nonprofit campaigns , I headed to a special event hosted by Google to celebrate the launch of Google for Nonprofits. All in all, a packed day before the official start of the 2011 NTC.

Google 119

Google Adwords Screencast DC 119

Amy Sample Ward

FEBRUARY 1, 2011

How Journalists Are Using Social Media to Report on the Egyptian Demonstrations – "The demonstrations are continuing despite the government’s attempts to block communications channels, including the Internet, SMS, TV broadcast by journalists, and mobile networks. There's a lot to dig into here.

Web 120

Web Broadcast Arts Bookmarking 120

NTEN

DECEMBER 30, 2011

[Editor's note: The following is from the December 2011 issue of NTEN:Change. Livestreaming events is increasingly becoming a popular way to share content with remote audiences. Read the complete issue by subscribing to the journal for free! It is surprisingly simple and affordable. Ustream.tv

Laptop 52

Laptop Camera Audio Journal 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

The question now is, short of paying for promoted posts, what can nonprofits do to adjust to these changes and make sure their content earns the sort of reach and virality needed to engage new volunteers, donors and advocates? Here are a few tips to keep in mind to help your content remain top-of-stream. Tactic 1: Audit your content.

Facebook 131

Facebook Measure Change Images 131

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2010

The 2011 Nonprofit Technology Conference will take place on March 17-19, 2011 in Washington, DC. Reduce/Reuse/Recycle: Repurposing Content for Various Channels. Part of what makes the NTC unique is how they involve the community in every aspect of conference planning. Are you the picture taker???

Conference 96

Conference Technology Proposal Method 96

Nonprofit Tech for Good

APRIL 11, 2016

Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. Promote your Snapcode and share your Snapchat Username on multiple communication channels. Do not be lame on Snapchat. We have entered a new era of social media marketing.

Mobile 100

Mobile Nonprofit Artist Social Media 100

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), If your communities are not growing, then something is missing from your social media strategy (good content, right voice, e-newsletter, blogging, etc).

Social Media 247

Social Media Management Media Social 247

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

Facebook users had uploaded more than 100 billion photos by mid-2011. • YouTube users upload 60 hours of video per minute and they triggered more than 1 trillion playbacks in 2011 – roughly 140 video views per person on earth. What will the future 2020 be like?

Network 110

Network Work System Teen 110

Bloomerang

JANUARY 7, 2022

In 2011, the DonorVoice collaborated with around 250 nonprofits to find out what they had done well to keep about 1,200 donors loyal for many years. How can you easily offer additional ways to give or open up more engagement channels? Donor-centric content. Donor receives opportunities to make views known. Reporting on outcomes.

Retention 85

Retention Donor Guide Rate 85

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Delivering personalized content to your audiences can significantly increase click-through rates. Building in targeting capabilities.

email 48

email Campaign Test Benchmark 48

Tech Soup

DECEMBER 29, 2011

The Online Community MeetUp ended 2011 by shifting the focus to the meetup organizers – the TechSoup Online Community and Social Media Team. Graves manages communications via TechSoup's many social media channels.

Social Media 54

Social Media Community Team Online 54

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. Watech4good Summit. View more presentations from Beth Kanter.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

Measure 97

Measure Policy Social Media Green 97

NTEN

SEPTEMBER 2, 2011

These communication channels provide nonprofit organizations with an immediate and effective way to solicit, cultivate, and engage donor support. From a pure fundraising standpoint, email and social media channels are only effective when the recipient is able to respond immediately to a CTA (call to action).

Social Media 82

Social Media Mobile email Media 82

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? They also help cross-promote other channels and engagement opportunities. And best of all, they're automated!

email 55

email Marketing Registration Nonprofit 55

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

Disparate marketing channels complicates the life of the average NPO today. The campaign is an example of an integrated social/mobile campaign that seamlessly integrates the message across different channels for different audiences. The future … The very near future is mobile content, not apps.

Mobile 99

Mobile Conference Resource Social 99

Tech Soup

NOVEMBER 8, 2011

a brand via online channels, social media communications and website content. Two weeks before the 2011 San Francisco municipal elections, mayoral candidate David Chiu. In the David Chiu world, it refers to a continuous feedback loop that includes both online and offline channels. development.

Social Media 54

Social Media San Francisco Community Media 54

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2010

I’m honored to be working with her on a training project that I’ll share more about in 2011. Kivi’s book is filled with the practical and tactical marketing ideas for small nonprofits. Here’s a guest post she wrote about easy methods for implementing a digital content strategy.

Amazon 116

Amazon Nonprofit Social Media Oregon 116