Win at Multi-Channel Marketing with a Messaging Framework

Connection Cafe

With seemingly limitless channels available to nonprofit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. Let’s explore how a Messaging Framework can help every nonprofit tame the runaway multi-channel beast.

How To Easily Repurpose Your Content for Social Channels

Beth's Blog: How Nonprofits Can Use Social Media

Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently. Optimizing your content for social channels does not have to be labor intensive.

3 Must-Have Productivity Tools for Creating Visual Content for Social Channels

Beth's Blog: How Nonprofits Can Use Social Media

You’ve put together an editorial calendar for next month that lays out the themes, news events, and content ideas for all channels, including social media. What’s in your visual content tool box? You are on a roll!

7 Tips for a Successful Content Marketing Strategy

NonProfit Hub

Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. Here are some tips on how to craft a successful content marketing strategy. Use different types of content.

How Many Social Channels Should Our Nonprofit Use?

Beth's Blog: How Nonprofits Can Use Social Media

Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is “What social channel(s) should our nonprofit use?” ” or variations “Is X social channel worth it for our organization?”

5 Content Marketing Success Stories Your Nonprofit Needs to Imitate

NetWits

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples.

Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. To understand how people think about issues and candidates, it is not only important to analyze how they respond to posts on your social media channels, but it is equally, if not more important, to analyze what they are saying on their own across social media.

10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. 10 Steps to Create a Content Calendar. 1) Organise your existing content.

Content Curation Primer

Beth's Blog: How Nonprofits Can Use Social Media

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. Content curators have integrated this skill into their daily routine. Content

Social Media Mania: Why Your Non-Profit Should Focus on Channels That Get Results

Byte Technology

But what if your non-profit just doesn’t have the resources or manpower to keep all your social media profiles up to date with fresh, engaging content on a regular schedule? Why these two channels?

Why SMS May Be The Channel Your Campaign Is Missing!

Mobile Commons

In the search for a teacher worthy of such an award, Fission Strategy provides campaign support, website and social content design, and outreach strategy and implementation. The post Why SMS May Be The Channel Your Campaign Is Missing!

Insider Tips for Nonprofit Content Marketing at Healthcare Organizations

Connection Cafe

Content’s role in nonprofit marketing grows by the hour. So, as your organization works to create content that invites and inspires, it’s important to ensure everything is created with your audience in mind.

ATTN Nonprofits: New YouTube Channels Coming Early March 2013

Nonprofit Tech for Good

YouTube has begun rolling out a new YouTube Channel design entitled One Channel to a very small small group of YouTube users. To prepare in advance for the new YouTube Channels, nonprofits will need to design a new banner.

You Have More Content than You Realize

SocialFish

This is the first in a series of posts with great advice about content marketing. Generating content can be an arduous task. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it.

39 Nonprofit Content Marketing Trends You Need To Know (Infographic)

Nonprofits Source

Content marketing for nonprofits continues to be a driving force for generating awareness and revenue online in 2017. By creating content you’re telling search engines, like Google, what topics your website focuses on. Key Nonprofit Content Marketing Trends.

[Webinar 6/25] Content Strategy Field Guide

SocialFish

ICF Interactive and Adobe have teamed up with Advertising Age to show you the ins and outs of developing your very own targeted content strategy and building the ultimate personalized customer experience. Understanding targeted online content, its evolution, and uses and implementations.

Content Strategy, Creation, Organization, and Measurement

Beth's Blog: How Nonprofits Can Use Social Media

I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” Those decisions are implemented across the organization’s web properties and social channels.

The Art of Less As More: Micro Content

Beth's Blog: How Nonprofits Can Use Social Media

has published this really useful and free e-book on Micro Content. ” The e-book, which at 32 pages, is definitely long-form content provides context, best practices, examples, tools, and resources. What is micro content anyway? Visual.ly

How to Use Content Curation To Grow Your Online Presence

SocialFish

However, Google did not have to create all of this content but rather just curate it for others. Content curation surrounding plumbing topics will help you spread the word about your store, get more calls and maybe even improve your search engine ranking. Content Strategy

Successful Social Media Content Strategy Is A Continuous Improvement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Not only do you need to pre-plan your content using an editorial calendar but coordinate and assign tasks and organize your content assets and curation. And, then there is the task of putting fingers to keyboard and creating the content as well as curating.

11 Content Marketing Tools To Promote Your Blog

SocialFish

You know how I love posts about content curation tools. —————— Effectively promoting content is often the most challenging variable in the content marketing craze. This is a topic like content marketing, social media management etc.

The Essentials to Writing a Content Marketing Strategy | Every Nonprofit Communicator Needs to See This.

Connection Cafe

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. content curation. Content Marketing

Video Rules: Tips for Creating “Distributed” Content that Gets Attention

Byte Technology

And, according to Bridget Colling, director of content strategy for nonprofit strategist See3, today it’s all about “reaching people where they are, instead of expecting them to come to you.”

3 Ways Your Nonprofit Benefits From Content Marketing

TechImpact

Content marketing has been a bit of a buzz word the last few years. Despite how saturated they may be, it is important to utilize the many social media channels, and blogs at your disposal, waiting to be tapped into. A new channel. Image courtesy of Life Division.

Content Curation Is Listening and Engaging

Beth's Blog: How Nonprofits Can Use Social Media

Also, that anyone can curate information and share – either through multiple channels or a single channel. If this isn’t too meta, here’s my curated content on content curation for nonprofits. Is your nonprofit using curation as a content strategy?

Five Online Strategy Tips to Manage Data Across Mulitple Channels

Frogloop

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

7 Tips for Using Quotes for Your Nonprofit’s Content Strategy

Beth's Blog: How Nonprofits Can Use Social Media

One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?” They work well on on social channels. Content

6 Ways Content Marketing Platforms Can Net Your Nonprofit Volunteers

TechImpact

This positive online persona can be achieved through an intelligent content marketing platform that incorporates your nonprofit’s website, blog, and social media feeds into one coherent strategy. Content marketing is a team effort, and the weight does not have to be shouldered alone.

10 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

This type of blog content is standard in nonprofit communications and should continue to be reported on regularly; however, some of your most shared, retweeted, and +1′d blog posts will be those that are out of the ordinary. Feature New Mobile and Social Media Content.

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Five Online Strategy Tips to Manage Data Across Multiple Channels

Frogloop

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Beth's Blog: How Nonprofits Can Use Social Media

As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough – it’s part of a multi-channel campaign.

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Book: A Great How-To On Creating Social Content

Beth's Blog: How Nonprofits Can Use Social Media

I picked up a copy of Content Rules by Ann Handley and CC Chapman and could not put it down. The books shares the secrets to creating good content on social channels that engages your audiences. Many nonprofits are more used to thinking of content as a single campaign.

[Cause Camp] The Three As of of Nonprofit Content Generation

NonProfit Hub

One of the biggest questions when curating social media content is “What the heck should we be posting and how often?”. Content guidelines such as the 80/20 Rule or the Rule of Thirds are great aids for helping decide how to keep your content diverse and engage followers.

Multi-Channel Fundraising Campaigns: Storytelling Is Key

Beth's Blog: How Nonprofits Can Use Social Media

to hear presentations about multi-channel campaigns , including the deck above from Rebecca Willett of Planned Parenthood Federation of America. That's an important point for how web site content, engagement, and social content work in perfect harmony as we've been discussing and thinking about the topic of Social Content on the WeAreMedia Wiki. How are you thinking about how your story is being told and retold through both traditional and social channels?

Are You Ready to Get Started on Content Strategy?

SocialFish

One of the buzzwords du jour is “content strategy.” You may know you really need a content strategy to make your website better, but don’t have time or staff, and don’t know how to get started. Content strategy is not to be feared. Creating a Content Strategy Roadmap.

Latest Report: What Messaging and Channels Influence Congress?

Frogloop

Content Trumps Channels. Congressional staff says that they weigh email and postal mail the same but what matters most is the content, not the channel. The Congressional Management Foundation just released their report, Communicating with Congress: Perceptions of Citizen Advocacy on Capitol Hill that surveyed 260 congressional staff in October of 2010 about their opinions and practices on constituent communications including email and social media.

How to Let Experts Curate Your Content for Free

SocialFish

We all know that we can use content curation to grow our audiences. But finding great content takes time. What we need are curation tools that organize great content that is more likely to go viral by topic. Listen to the feedback on your social channels.

Splashcast: Nonprofit Channel

Beth's Blog: How Nonprofits Can Use Social Media

It enables anyone to create streaming media 'channels' that combine video, music, photos, narration, text and RSS feeds. These user-generated channels can be played and easily syndicated on any web site, blog, or social network page. When channel owners modify their channel, their content is automatically updated across all the web pages 'tuned' to that channel. Marshall Kirkpatrick pinged me about SplashCast.

Plan for Success: How to Formulate a Content Plan for Your Website

Byte Technology

In the world of websites, content is—and always will be—king. Of course there are obvious times when you want to roll out new content, such as when you debut a new product or product line, want to promote an enhanced service or during times of the year when people shop and buy more.

7 Fantastic Free or Low Cost Sources To Get Images for Your Content Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Images, visuals, videos, and infographics are being staples of nonprofit’s content strategy, especially for social channels. Content Visual Flickr Image by Sam Howzit.

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How To Make Content Creation More Efficient: Use An Idea Dashboard

Beth's Blog: How Nonprofits Can Use Social Media

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

Your donor database should track and report on how supporters interact with all of the channels in a campaign: email opens, social media engagement, web page visits, etc.

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SXSW Reflection: Using Social Media to Facilitate A Global Back Channel at a Panel Session

Beth's Blog: How Nonprofits Can Use Social Media

How can we integrate content sharing and audience interaction in the right balance to unleash pearls of wisdom from both audience and the experts on the stage? How do bridge or connect the face-to-face interaction and back channels to leverage learning? The Back Channel.