Win at Multi-Channel Marketing with a Messaging Framework

Connection Cafe

With seemingly limitless channels available to nonprofit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. Let’s explore how a Messaging Framework can help every nonprofit tame the runaway multi-channel beast.

How To Easily Repurpose Your Content for Social Channels

Beth's Blog: How Nonprofits Can Use Social Media

Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently. Optimizing your content for social channels does not have to be labor intensive.

3 Must-Have Productivity Tools for Creating Visual Content for Social Channels

Beth's Blog: How Nonprofits Can Use Social Media

You’ve put together an editorial calendar for next month that lays out the themes, news events, and content ideas for all channels, including social media. What’s in your visual content tool box? You are on a roll!

How Many Social Channels Should Our Nonprofit Use?

Beth's Blog: How Nonprofits Can Use Social Media

Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is “What social channel(s) should our nonprofit use?” ” or variations “Is X social channel worth it for our organization?”

7 Tips for a Successful Content Marketing Strategy

NonProfit Hub

Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. Here are some tips on how to craft a successful content marketing strategy. Use different types of content.

5 Content Marketing Success Stories Your Nonprofit Needs to Imitate

NetWits

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples.

Tips for A Successful Content Marketing Strategy

Confessions of a Non-Profit Executive Director

You might think that content marketing is based around the blogs, Facebook posts, and web pages that work towards your business goals. Social media marketing, business branding, and high-quality content are essential elements of content marketing, but there’s much more to it.

6 Problems Solved By a Written Content Strategy

Connection Cafe

Starting from 1999, FusionSpark Media has produced a wide range of content initiatives for nonprofit and government agencies in the topic areas of environment, sustainability and health. That’s also the bad news, if there isn’t a written content strategy in place.

6 Powerful Types of Video Content Every Nonprofit Needs

Nonprofits Source

In short, this means that the written content is going out of fashion and is no longer the dominant form of communication. Types Of Video Content. Online video content is no longer “just another piece” of your overall content marketing plan.

Content Curation Primer

Beth's Blog: How Nonprofits Can Use Social Media

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. Content curators have integrated this skill into their daily routine. Content

Social Media Mania: Why Your Non-Profit Should Focus on Channels That Get Results

Byte Technology

But what if your non-profit just doesn’t have the resources or manpower to keep all your social media profiles up to date with fresh, engaging content on a regular schedule? Why these two channels?

Why SMS May Be The Channel Your Campaign Is Missing!

Mobile Commons

In the search for a teacher worthy of such an award, Fission Strategy provides campaign support, website and social content design, and outreach strategy and implementation. The post Why SMS May Be The Channel Your Campaign Is Missing!

Insider Tips for Nonprofit Content Marketing at Healthcare Organizations

Connection Cafe

Content’s role in nonprofit marketing grows by the hour. So, as your organization works to create content that invites and inspires, it’s important to ensure everything is created with your audience in mind.

ATTN Nonprofits: New YouTube Channels Coming Early March 2013

Nonprofit Tech for Good

YouTube has begun rolling out a new YouTube Channel design entitled One Channel to a very small small group of YouTube users. To prepare in advance for the new YouTube Channels, nonprofits will need to design a new banner.

39 Nonprofit Content Marketing Trends You Need To Know (Infographic)

Nonprofits Source

Content marketing for nonprofits continues to be a driving force for generating awareness and revenue online in 2017. By creating content you’re telling search engines, like Google, what topics your website focuses on. Key Nonprofit Content Marketing Trends.

10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. 10 Steps to Create a Content Calendar. 1) Organise your existing content.

Content Strategy, Creation, Organization, and Measurement

Beth's Blog: How Nonprofits Can Use Social Media

I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” Those decisions are implemented across the organization’s web properties and social channels.

The Art of Less As More: Micro Content

Beth's Blog: How Nonprofits Can Use Social Media

has published this really useful and free e-book on Micro Content. ” The e-book, which at 32 pages, is definitely long-form content provides context, best practices, examples, tools, and resources. What is micro content anyway? Visual.ly

Successful Social Media Content Strategy Is A Continuous Improvement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Not only do you need to pre-plan your content using an editorial calendar but coordinate and assign tasks and organize your content assets and curation. And, then there is the task of putting fingers to keyboard and creating the content as well as curating.

You Have More Content than You Realize

SocialFish

This is the first in a series of posts with great advice about content marketing. Generating content can be an arduous task. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it.

The Essentials to Writing a Content Marketing Strategy | Every Nonprofit Communicator Needs to See This.

Connection Cafe

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. content curation. Content Marketing

3 Ways Your Nonprofit Benefits From Content Marketing

TechImpact

Content marketing has been a bit of a buzz word the last few years. Despite how saturated they may be, it is important to utilize the many social media channels, and blogs at your disposal, waiting to be tapped into. A new channel. Image courtesy of Life Division.

Video Rules: Tips for Creating “Distributed” Content that Gets Attention

Byte Technology

And, according to Bridget Colling, director of content strategy for nonprofit strategist See3, today it’s all about “reaching people where they are, instead of expecting them to come to you.”

Five Online Strategy Tips to Manage Data Across Mulitple Channels

Frogloop

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

7 Tips for Using Quotes for Your Nonprofit’s Content Strategy

Beth's Blog: How Nonprofits Can Use Social Media

One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?” They work well on on social channels. Content

6 Ways Content Marketing Platforms Can Net Your Nonprofit Volunteers

TechImpact

This positive online persona can be achieved through an intelligent content marketing platform that incorporates your nonprofit’s website, blog, and social media feeds into one coherent strategy. Content marketing is a team effort, and the weight does not have to be shouldered alone.

Five Online Strategy Tips to Manage Data Across Multiple Channels

Frogloop

Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

Content Curation Is Listening and Engaging

Beth's Blog: How Nonprofits Can Use Social Media

Also, that anyone can curate information and share – either through multiple channels or a single channel. If this isn’t too meta, here’s my curated content on content curation for nonprofits. Is your nonprofit using curation as a content strategy?

[Webinar 6/25] Content Strategy Field Guide

SocialFish

ICF Interactive and Adobe have teamed up with Advertising Age to show you the ins and outs of developing your very own targeted content strategy and building the ultimate personalized customer experience. Understanding targeted online content, its evolution, and uses and implementations.

10 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

This type of blog content is standard in nonprofit communications and should continue to be reported on regularly; however, some of your most shared, retweeted, and +1′d blog posts will be those that are out of the ordinary. Feature New Mobile and Social Media Content.

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How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Beth's Blog: How Nonprofits Can Use Social Media

As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough – it’s part of a multi-channel campaign.

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How to Use Content Curation To Grow Your Online Presence

SocialFish

However, Google did not have to create all of this content but rather just curate it for others. Content curation surrounding plumbing topics will help you spread the word about your store, get more calls and maybe even improve your search engine ranking. Content Strategy

Multi-Channel Fundraising Campaigns: Storytelling Is Key

Beth's Blog: How Nonprofits Can Use Social Media

to hear presentations about multi-channel campaigns , including the deck above from Rebecca Willett of Planned Parenthood Federation of America. That's an important point for how web site content, engagement, and social content work in perfect harmony as we've been discussing and thinking about the topic of Social Content on the WeAreMedia Wiki. How are you thinking about how your story is being told and retold through both traditional and social channels?

Book: A Great How-To On Creating Social Content

Beth's Blog: How Nonprofits Can Use Social Media

I picked up a copy of Content Rules by Ann Handley and CC Chapman and could not put it down. The books shares the secrets to creating good content on social channels that engages your audiences. Many nonprofits are more used to thinking of content as a single campaign.

Latest Report: What Messaging and Channels Influence Congress?

Frogloop

Content Trumps Channels. Congressional staff says that they weigh email and postal mail the same but what matters most is the content, not the channel. The Congressional Management Foundation just released their report, Communicating with Congress: Perceptions of Citizen Advocacy on Capitol Hill that surveyed 260 congressional staff in October of 2010 about their opinions and practices on constituent communications including email and social media.

Splashcast: Nonprofit Channel

Beth's Blog: How Nonprofits Can Use Social Media

It enables anyone to create streaming media 'channels' that combine video, music, photos, narration, text and RSS feeds. These user-generated channels can be played and easily syndicated on any web site, blog, or social network page. When channel owners modify their channel, their content is automatically updated across all the web pages 'tuned' to that channel. Marshall Kirkpatrick pinged me about SplashCast.

[Cause Camp] The Three As of of Nonprofit Content Generation

NonProfit Hub

One of the biggest questions when curating social media content is “What the heck should we be posting and how often?”. Content guidelines such as the 80/20 Rule or the Rule of Thirds are great aids for helping decide how to keep your content diverse and engage followers.

7 Fantastic Free or Low Cost Sources To Get Images for Your Content Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Images, visuals, videos, and infographics are being staples of nonprofit’s content strategy, especially for social channels. Content Visual Flickr Image by Sam Howzit.

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Plan for Success: How to Formulate a Content Plan for Your Website

Byte Technology

In the world of websites, content is—and always will be—king. Of course there are obvious times when you want to roll out new content, such as when you debut a new product or product line, want to promote an enhanced service or during times of the year when people shop and buy more.

11 Content Marketing Tools To Promote Your Blog

SocialFish

You know how I love posts about content curation tools. —————— Effectively promoting content is often the most challenging variable in the content marketing craze. This is a topic like content marketing, social media management etc.

How to Rock Your Website Content Planning

Frogloop

Imagine how much more impact you could have on the activists, donors, volunteers, and policymakers you seek to influence, if your website content rocked. Here are five tips to start rocking your website content planning.

How To Make Content Creation More Efficient: Use An Idea Dashboard

Beth's Blog: How Nonprofits Can Use Social Media

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper.

SXSW Reflection: Using Social Media to Facilitate A Global Back Channel at a Panel Session

Beth's Blog: How Nonprofits Can Use Social Media

How can we integrate content sharing and audience interaction in the right balance to unleash pearls of wisdom from both audience and the experts on the stage? How do bridge or connect the face-to-face interaction and back channels to leverage learning? The Back Channel.