Nonprofit Tech for Good

OCTOBER 24, 2013

The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2014, the majority of your supporters and donors will be viewing your website, email communications, blogs, and social media content on smartphones and tablets. 10 trillion sent by the end of 2011.

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Mobile Web Social Network Social Media 276

Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

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Social Media Management Media Social 245

Nonprofit Tech for Good

NOVEMBER 29, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? Chris Poole is our full time Videographer and Media Producer. What is on your To Do List for 2011? Posterous: BigCatRescue.posterous.com.

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Social Media Interview Examples Media 261

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Jumo: [link]. The least?

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Social Media Foundation Examples Media 189

Nonprofit Tech for Good

DECEMBER 13, 2010

What was the very first social media tool your organization utilized, and when? I know our YouTube channel started in 2007. What social media tools are you currently utilizing? We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Who maintains your social media campaigns?

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Social Media Conservancy Interview Media 209

Tech Soup

JUNE 30, 2011

Newell said that they’ll be building curricula around Portal 2 by developing custom tools that allow students to create content to match educational programs. Alan Gershenfeld , Founder and President, E-Line Media, touched on this as well when he spoke about the nuances of interest-driven learning vs curriculum-driven learning.

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Game Channel Change Japan 62

NTEN

JUNE 7, 2012

When our editorial committee decided on “Content Curation” as the overall theme of this issue when planning back in 2011, we knew that it would be an important topic for the nonprofit sector, but we didn’t anticipate that, in some ways, 2012 would turn out to be the year of content curation , as Beth Kanter predicted in January.

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Issue Content Case Study Map 78

Care2

DECEMBER 28, 2010

What fundraising strategies will be a game changer for nonprofits in 2011? What’s on tap for social media and advocacy? You don't have to translate your whole site, but be strategic about what content mobile browsers want, and what you want mobile browsers to see. Fundraising is all about channel integration.

Game 75

Game Strategy Change Advocacy 75

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The Cute Dog Theory or more precisely the Cute Animal Theory states that including cute animals in your social media content inspires more people to share the content. If don’t believe that is true, check out this YouTube video from VW of dogs barking the theme from Star Wars as a Superbowl Teaser. And now, mobile.

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Turkey Social Media Mobile Oracle 101

NTEN

JANUARY 14, 2013

This spring, the New York City Elder Abuse Center (the Center) began its journey from a traditional, “non-social” organization to one that uses and embraces social media in both its communications and internal processes. In order to accomplish the goals of social media strategy, Deputy Director Risa Breckman knew that 1.)

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Social Media Collaboration Org Media 96

NetWits

JUNE 19, 2012

I just returned from speaking at the MyCharityConnects Conference, a social media and online fundraising conference hosted by CanadaHelps in Toronto. Relevant content. Multi-channel components. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything.

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email Test Conference Benchmark 150

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

The best ever resource and template for an editorial calendar comes from my colleague, Holly Minch at LightBox Collaborative who has been sharing her template in a google document since 2011. A must for any organization of any size.” – Erin Fogg, 2011. all with different deadlines, writers, and content parameters. Great idea!

Calendar 106

Calendar Measure Strategy Digital 106

Achieve

JULY 26, 2021

Use a multi-channel fundraising approach. Use a multi-channel fundraising approach. Multi-channel fundraising — or using multiple forms of outreach to connect with your donors — is a very effective way to reach your base. Here are some different fundraising channels that you could try: . Do shoutouts on social media.

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Donation Fundraising Tips Channel 85

NTEN

SEPTEMBER 2, 2011

There is little argument that email and social media platforms like Facebook and Twitter are fast becoming mandatory tools for supporter outreach. These communication channels provide nonprofit organizations with an immediate and effective way to solicit, cultivate, and engage donor support. Mobile donations are the next frontier.

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Social Media Mobile email Media 82

Tech Soup

DECEMBER 29, 2011

The Online Community MeetUp ended 2011 by shifting the focus to the meetup organizers – the TechSoup Online Community and Social Media Team. Graves manages communications via TechSoup's many social media channels. Each member of the team spoke about their role and some of the issues they deal with in their work.

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Social Media Community Team Online 54

Tech Soup

NOVEMBER 8, 2011

a brand via online channels, social media communications and website content. This month's event included a candidate for public office, sharing his experience on how to use social media to engage voters. Two weeks before the 2011 San Francisco municipal elections, mayoral candidate David Chiu. development.

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Social Media San Francisco Community Media 54

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. How do you combine mobile with the grassroots power of social media to successfully engage donors. Can mobile drive volunteers activists, to engage across other media channels? Text Poll App from MobileCause. The focus is on Mobile Giving.

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Integration Mobile Conference Strategy 97

Amy Sample Ward

FEBRUARY 1, 2011

." [Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation – Here is a terrific interview with my friend and colleague Danielle Brigida of the National Wildlife Federation – she discusses both the tools she uses and the lessons she's learned from managing the social media presence for the NWF.

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Web Broadcast Arts Bookmarking 120

Tech Soup

NOVEMBER 14, 2011

Greg Ligon, our guest blogger for the Social Media for Nonprofits conference, is an online communications professional with experience in building a brand via online channels, social media communications, and website content development. Think Strategically About Your Social Media Presence.

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Social Media San Francisco Conference Media 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Mobile can’t be this separate tactic or channel in your communications strategy. What is your message and what do you want the audience to do? How do your all your communication channels work together to inform, engage, and motivate? Is mobile on your organization’s radar for 2011? Planning for Integration First.

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Donor Summary Mobile Phone 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 2, 2013

I had a blast designing this session to make interactive and invite lots of audience participation on the back channel. The speakers bring great perspective to the topic and we will have a lot of fun with this topic. Mindful or Mindfull Social Media? The Benefits of Content Curation. April 12, 2013 – 1:30-3:00 PM.

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Conference Technology Minneapolis Technique 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

The question now is, short of paying for promoted posts, what can nonprofits do to adjust to these changes and make sure their content earns the sort of reach and virality needed to engage new volunteers, donors and advocates? Here are a few tips to keep in mind to help your content remain top-of-stream. Tactic 1: Audit your content.

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Facebook Measure Change Images 131

ASU Lodestar Center

SEPTEMBER 12, 2012

A recent post by Isaac Kiehl highlighted social media, and in particular the use of online photos, as a means by which nonprofits can improve interaction with the community. A report by tech giant Cisco found that 51% of all consumer internet traffic in 2011 was video traffic. Online video takes this interaction one step further.

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Video Online Camera Cisco 77

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2010

The 2011 Nonprofit Technology Conference will take place on March 17-19, 2011 in Washington, DC. Social Media in 30 minutes a day for the under-resourced organization new to social media. Reduce/Reuse/Recycle: Repurposing Content for Various Channels. Here’s a short list from Debra Askanase.

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Conference Technology Proposal Method 96

Nonprofit Tech for Good

APRIL 11, 2016

Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. We have entered a new era of social media marketing. Promote your Snapcode and share your Snapchat Username on multiple communication channels. Do not be lame on Snapchat.

Mobile 100

Mobile Nonprofit Artist Social Media 100

NTEN

SEPTEMBER 27, 2011

[Editor's note: The following first appeared in the September 2011 issue of NTEN:Change. After Hours Posting Timing is important for a communications channel like Facebook. You'll also lose the spontaneity that is important for this type of conversational channel. By Beth Kanter, Beth's Blog. You can see the checklist here.

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Facebook Technology Journal Tips 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. She was able to go to her boss and get some more resources in the budget for social media.

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Knowledge Seattle Social Media Measure 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Engagement: Readers engage with their content. They’re after societal change.

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Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

This is a terrific presentation from Lee Raine from the Pew Internet and American Life Project that looks at the issue being “hyperconnected” or “over connected” to the web, mobile technologies and social media. It is the same title of Raine’s recent book. What will the future 2020 be like?

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Network Work System Teen 110

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 17, 2011

After facilitating a panel at the Innogive Conference on integrating mobile into multi-channel nonprofit campaigns , I headed to a special event hosted by Google to celebrate the launch of Google for Nonprofits. All in all, a packed day before the official start of the 2011 NTC.

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Google Adwords Screencast DC 119

NTEN

DECEMBER 30, 2011

[Editor's note: The following is from the December 2011 issue of NTEN:Change. Livestreaming events is increasingly becoming a popular way to share content with remote audiences. Read the complete issue by subscribing to the journal for free! It is surprisingly simple and affordable. Ustream.tv

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Laptop Camera Audio Journal 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2010

During 2010, I been able to read, blurb, write reviews, do blog giveaways, or author guest posts and interviews for a lot of terrific books that would be useful to nonprofit professionals in the social media, marketing, and ICT areas. I’m honored to be working with her on a training project that I’ll share more about in 2011.

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Amazon Nonprofit Social Media Oregon 116

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

Disparate marketing channels complicates the life of the average NPO today. Amy Gahran: Amy is an independent journalist and general media geek currently focusing on mobile technology. We learned that we have to be in this space and be very strategic about the content we deliver,” says McCrehan.

Mobile 99

Mobile Conference Resource Social 99

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Daily deals, airfare price alerts, offers from favorite retailers and social media alerts. Provides value (relevant content; event reminders).

email 48

email Campaign Test Benchmark 48

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? Or members who then like or follow you on social media. But, what if it didn't have to be that way?

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email Marketing Registration Nonprofit 55

Connection Cafe

NOVEMBER 22, 2011

Yesterday I went along to the Mobile and Digital Conference in London , organised by Fundraising magazine, to hear first-hand about how, in a fast-changing world, charities are using social, mobile and digital media to reach new audiences and raise more money. Use social media to mobilise and engage, not just take money.

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Charity Digital Cancer Offline 51

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. below are 33 of must-read updates to Social Media for Social Good: A How-To Guide for Nonprofits. and Web 3.0. The Mobile Web.

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Social Media Social Chapter Media 270