Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

On January 1st, I wrote about my goals for 2009 using Chris Brogan's process of selecting three words or larger concepts to frame them. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Check in once or twice a day.

Social Media 98

Social Media Media Tips Social 98

NTEN

APRIL 5, 2013

However, when it comes to building communities online, often the first place an organization starts is with social networking accounts -- creating organizational Twitter and Facebook accounts. If the program staff posted Facebook photos of the successful food drive? Follow Lori on Facebook or on Twitter @Ljacobwith.

Digital 78

Digital Build Community Minneapolis 78

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2010

However, for the older generation of nonprofit leaders, many are not used to working this way and it feels uncomfortable or unnatural. At last year’s IS conference, some participants (mostly NGEN participants) used social media tools to share their learnings with their networks through tools like Twitter, Blogs, and Facebook.

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Conference Social Media Atlanta Award 93

NTEN

SEPTEMBER 8, 2010

Proposed solution: CC developed Red House 2009, which had three event components: Traditional cocktail party for its major donors, Nonevent called Stay@Home, and. It was to serve as the kickoff for Red House 2009 and was hosted by a board member. Results: The concept of Red House 2009 was in sharp contrast to concepts of the past.

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Campaign New York City Community Build 65

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2009

Here's a summary and chronology of blog posts and Facebook and Twitter chatter. The press release from Chase describes the two-step process: In Round One of the Chase Community Giving program, Facebook users will vote for non-profit organizations they think should receive a portion of Chase's philanthropy funds.

Learning 100

Learning Contest Lesson Philanthropy 100

Amy Sample Ward

JUNE 6, 2011

In 2009, 350, working in tandem with communities around the world and partner organizations aligned on the shared goal of creating a global movement to solve the climate crisis, ignited the largest collective action that has ever been taken around the world with their 10/10/10 Day of Action. Look first at your organizational metrics.

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Build Community Technology Action 220

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

On June 25, 2009, I announced on my blog that I was five days away from a cross-country move and knew it would disrupt my routine, including my blogging routine. Frank Barry, Guest Post: Frank Barry, Guest Post: 4 Facebook Tips for Nonprofit Success – See What Others are Doing. The solution? I'm taking it as a compliment.

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Reflection Florida Social Media Metrics 76

Tech Soup

JANUARY 28, 2014

We found out about BIKERSCAP when the organization's CEO, Greg Reaster , posted on our Facebook page "TechSoup has made all we do here at BIKERSCAP possible. BIKERSCAP is an all-volunteer project that started in March 2009 in the depths of the great recession. Actually, he still does. Greg Reaster (right) and supporters.

Tampa 84

Tampa Philanthropy Donation Program 84

Amy Sample Ward

JANUARY 24, 2012

Users ages 18 to 54 have reportedly turned away from email, as well — many are instead communicating through social-networking sites such as Facebook, Twitter and LinkedIn. An increase in email use, however, was visible in the 55+ age group, who used web-email 15% more in 2010 than in 2009.

Web 117

Web Indiana Case Study Bookmarking 117

NTEN

SEPTEMBER 24, 2009

" They probably said the same thing about Facebook, Twitter, and other social media tools. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 38 nonprofits in the analysis had at least one online gift of $20,000 of more so far in 2009.

Online 90

Online Fundraising Offline Blackbaud 90

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

At the end of that panel, we all hoped there would be a larger nonprofit presence on the agenda for this 2009. And yes, indeed, in 2009, there were more nonprofit focused panels and happily the trend continued at SXSW 2010. Turning Facebook Followers Into Change Agents 100,000 followers, and you still want more.

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Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. (A So, how are people using Facebook? What people are up to now.

ROI 50

ROI Social Media Measure Media 50

Care2

APRIL 25, 2009

April 27 , 2009 10:30 AM - 12:00 PM 1. In this session, representatives from Causes (as in “on Facebook&# and “on MySpace&# ), Capital One and Network for Good will present channels for raising money and awareness other than your website. April 27 , 2009 10:30 AM - 12:00 PM 3.

Conference 28

Conference Technology Myspace Metrics 28

Care2

JULY 26, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

The original Seafood Watch iPhone app was released in January 2009. What metrics are you using for mobile? We want people to sign up to hear from us in any and all ways they would like and use those channels – email, Facebook, Twitter being the most popular channels. When and why did you implement your first Seafood Watch App?

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Mobile Integration Strategy Green 111

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Social Media for Non Profits and Special Causes John Sheridan’s presentation at at Pod Camp Halifax 2009 gives an overview of social media and social networking, with plenty of non-profit examples. Use metrics to discover what works and what doesn’t. An Introduction to Facebook and Twitter for Nonprofits (Nathan Wright).

Slideshare 56

Slideshare Social Media Profit Case Study 56

Care2

JULY 17, 2007

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The afternoon featured six mini-workshops that drilled down in the use of the tools such as Facebook , Blogging , Storytelling , Listening , Twitter , and Social Media 101. (The The Colorado Trust blog has notes here.). Some Reflections. Balancing Learning Through Content Delivery and Sharing Experience.

Reflection 103

Reflection People Network Colorado 103

Amy Sample Ward

MAY 14, 2009

Facebook General Growth data: More than 200 million active users. billion minutes are spent on Facebook each day (worldwide). Natalie has found that many more people are online and available to take action or respond in the evening - sending a message or call to action via Facebook in the evening can garner far more responses.

Tools 100

Tools Tech Map Case Study 100

Care2

FEBRUARY 3, 2008

60) Search « The Long, Long Tail of Facebook Causes | Main | Innovative Uses of SMS: SMS for Lunch Campaign » Tuesday Jul 24 2007 Is It Worth It? Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. Job well done!

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

This can take place in a variety ways, including brown bag lunches "Facebook Friday," presenting examples from other organizations experiences, sharing market research data about consumer trends and social media. Especially in this economy. The key to crossing the chasm to adoption is education, awareness, and discussion internally.

Marketing 70

Marketing Blackboard Social Social Media 70

Care2

MAY 4, 2009

April 27 , 2009 10:30 AM - 12:00 PM 1. In this session, representatives from Causes (as in “on Facebook” and “on MySpace”), Capital One and Network for Good will present channels for raising money and awareness other than your website. April 27 , 2009 10:30 AM - 12:00 PM 3.

Social Media 28

Social Media Conference Advocacy Online 28

NTEN

OCTOBER 6, 2011

Instead, I had been on the Amnesty International website learning about the Troy Davis case, signing up for their email list, joining their online community, and frantically researching death penalty issues while sharing my findings with my friends and family on Facebook. Just don't expect everyone who sees your ad to click – and that's okay.

Storytelling 73

Storytelling Yahoo Story Google 73

Care2

MAY 15, 2009

Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 There are many people on Facebook; but far more people have the internet and are not on Facebook than those who are. Natalie: Its really about numbers as well. Laura: What are your goals?

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2010

Metric: Content created. Metric: Click thrus. Beth's 52nd Birthday : This was campaign that used Facebook Causes and the Birthday wish feature and a matching donation. Beth's 52nd Birthday : This was campaign that used Facebook Causes and the Birthday wish feature and a matching donation. 10 or more will do it.

Classes 95

Classes Celebrate Cambodia Exercise 95

NTEN

DECEMBER 1, 2011

We very quickly saw a jump in the website metrics we track. Then we added a twist to the experiment in Fall 2009. The NTEN community is generally pretty tech savvy, so we saw them using blogs, Facebook, and Twitter to share news, likes and their own accomplishments. Submissions flowed in, including quite a few we couldn’t use.

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Content Create Newsletter NTEN 88

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

ServiceNation , a national campaign to increase service opportunities and elevate the importance of service in America, has received a $500,000 grant from Facebook as part of its expanded partnership. Metrics, Stats, Research, and Other Misc. It used to be tough to gather rich metrics on a Twitter use. What was most sexy?

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Nptech Social Media Ning Media 91

Eric Jacobsen Blog

AUGUST 8, 2018

I met Debbie Laskey in 2009, when we worked together virtually for MicroMentor, Debbie in California, and me in Kansas. While you may have a Facebook page or a Twitter account, if you’re not posting regularly and conversing with fans and followers, you’re wasting your time. Here’s Debbie’s brief bio. But then again, you never know.

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Social Tips Social Media France 40

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

In September 2009, we launched mycharitywater.org , a website where anyone could give up a birthday, or run any type of fundraising campaign, for clean water any time of the year. Identify the key metrics that matter for you and remember: the greatest analytics engine of all is the human brain! 3. To pass our $1.2

Interview 101

Interview Central African Republic Ethiopia Metrics 101

NTEN

MAY 27, 2010

The Strategy by David Neff of Ridgewood: Ingenious Communication Strategies If 2009 was the year everyone and their mom jumped into the social media pool, then 2010 is the year of strategy. Get them on Facebook and Twitter. I shared some learnings from my Birthday fundraiser on Twitter and Facebook. Be proactive.

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Social Media Media Cancer Social 62

Care2

MAY 27, 2009

Main | Earned Media: How to Stay Relevant and Track It » Wednesday May 27 2009 The ROI of Social Media Wednesday, May 27, 2009 at 10:39AM | by Heather Holdridge Social media is a hot topic these days. Some Basic 101 Resources and Metrics ROI = What you spent divided by what you got out of your investment. A great overview!

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Social Media ROI Media Social 59

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

With Twitter, Facebook, Digg and Stumbleupon gone are the days forgotten lore. And anxiously anticipating metrics that assign value even more; And my hopes have all the seeming of a marketer still dreaming, That my efforts not in vain, will yield intangibles and metrics all the same. DEFINE the METRICS. set audience.

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ROI Social Media Slides Media 76

Care2

FEBRUARY 3, 2009

Main | Friday Webinar: Best Practices for Email List-growth and Fundraising » Wednesday Jan 21 2009 Everything You Wanted to Know About Online Fundraising in a Bad Economy Wednesday, January 21, 2009 at 10:06AM | by Allyson Kapin Lets be frank, daily doom and gloom reports about the economy are scary. more feasible.

Social Media 34

Social Media Online Fundraising Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

MAY 12, 2009

The online strategy called for a standalone website to serve as the campaign's main hub and social media accounts on Twitter, Facebook, and YouTube to help create traffic. Metrics for Success - Primary: # of people signing the pledge. Interestingly, she didn't use Twitter, Facebook, or other social media.

Causes 52

Causes Marketing Interview Pledge 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2009

TweetsGiving 2009. Sponsored Tweets or Hashtags is a form of click philanthropy and has been used by nonprofits on their web sites before it was common Facebook and Twitter. . In 2008, we started to see click action philanthropy on Facebook with Lil Green Patch raising over $100,000 for the Nature Conservancy.

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Turkey Twitter Difference Fundraising 95

Connection Cafe

MAY 13, 2009

Facebook being the major player here with general growth at this point including: > 200 million active users. On a website, you can see analytics and quantifiable email metrics that you can assess and know what’s been achieved to a certain extent. - (Natalie) These are all tactics in larger campaigns.

Tech 20

Tech Communication Tools Online 20