Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2011

He’s a dog lover too – so I could not resist. When I celebrated by big 50th Birthday in 2007, I held social media birthday card contest. .&# Although he was blogging about how to integrate social media into education and the classroom, his ideas have always been transferable to nonprofits. Here’s the invitation.

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Network Classroom Social Media Offline 94

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2010

and several social-media experts—including Beth Kanter—we identified seven key lessons for nonprofits that want to use the Internet to evangelize their program model and increase their offline impact: 1. Keep it simple and concrete. is developing systems to recognize and reward those who are having the most impact both online and offline.

Network 95

Network Case Study Social Change 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

Back in 2007, I got a little obsessed with ladders of engagement – a way to describe the different stages that supports go through in deepening their involvement with your organization.

Measure 98

Measure NTEN Social Media Metrics 98

Zen and the Art of Nonprofit Technology

OCTOBER 27, 2006

Getting Attention talks about boosting blog coverage – it can have good offline benefits for your organization. A Girl’s Guide to Managing Projects has a nice post about what Project Managers do all day, anyway. David Maister asks " What do consultants know? I’ll be posting the Carnival on Monday afternoon. {

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Consultant Widget Open Source Nonprofit 100

Care2

MARCH 6, 2011

Over 200 of them were also surveyed during their junior or senior years of high school in 2006 and 2007. The Internet can serve as a gateway to online and offline civic and political engagement, including volunteerism, community problem-solving, and protest activity.&#. Most youth are in empty chambers not echo chambers.

Activities 77

Activities Active Activism Internet 77

sgEngage

JANUARY 19, 2012

over 2010, and is now officially above the level of giving last seen in 2007. billion in yearly revenue on a monthly basis, both offline and online. The Blackbaud Index of Charitable Giving reports that fundraising has returned to pre-recession levels. Through the first 11 months of 2011, overall giving is up 3.4% “Total U.S.

Fundraising 75

Fundraising Blackbaud Trend Statistics 75

Zen and the Art of Nonprofit Technology

JANUARY 14, 2009

Integrating online and offline communications. at 4:36 pm P.S. I thought my name would link to email, alas no, so please email me at tspann [at] convio.com if you’ve got a case study of online/offline campaign integration. @Jon Stahl – I never thought of applying for grants to get this project done.

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NetWits

JANUARY 29, 2009

As discussed in the 2007 Target Analytics DonorCentrics Report, the average online donor gives more initially and has a higher lifetime value than a conventional donor. As 78% of nonprofits send event invitations through direct mail, this wide gap between online and offline is an area that screams for better constituent service.

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Websites Newsletter Internet Offline 105

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

The concept of empowering individuals to fundraise for a charity by asking their friends to donate has been around for years offline. Razoo has promoted local giving days, including Twive and Receive and recently announced reaching a milestone of raising $100 million.

National 120

National Giving Afghanistan Iraq 120

NetWits

MAY 20, 2008

The Challenge: Bread for the City wanted a new website that would create a more professional image, drive more support for the mission, and allow the organization to better integrate its online and offline marketing activities. Early Results: Ringing in the New Year, the site went live on the last days of 2007.

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Blackbaud Registration Flash Images 105

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2010

Somewhere around 2006 or 2007, I got a call from Michaela asking for advice on a career path for Nonprofit Technology. Both online and offline, communities are not only the way we identify ourselves, but more importantly, they are the most authentic and powerful vehicle for change.

Community 90

Community Offline Hype America 90

Amy Sample Ward

JUNE 24, 2010

In 2007 I started to transition away from consulting for a few clients at a time to more writing, online training, and public speaking, which lets me connect with thousands of nonprofits every year. What’s the difference between online and offline marketing – or is there one?

Interview 140

Interview Marketing Guide Attitude 140

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. It’s been there since 9/7/2007, two days after my call for getting people on Quantcast.

Stats 100

Stats Web Statistics NTEN 100

Care2

MARCH 23, 2009

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. 12 of the groups had a median increase in online donors of 315% over the past five years, while offline donors declined a median -6% over the same period.

Channel 42

Channel Case Study Fundraising Offline 42

Beth's Blog: How Nonprofits Can Use Social Media

MAY 10, 2009

While I was offline today enjoying Mother's Day and the beautiful weather (as much as I could with seasonal allergies), Target launched its version of an online contest. on Facebook, Network for Good, Global Giving and Parade Magazine in 2007. This contest was based on the total amount raised.

Charity 59

Charity Challenge Facebook Contest 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2007

On September 16, 2007 they will screen 24 hours of rolling footage at a rally in front of the UN headquarters and at smaller events at halls of power throughout the world - all connected through a real-time online broadcast. Use a webcam to record a video right in your web browser, or upload a video you've recorded offline.

Darfur 50

Darfur Video Campaign Generation 50

Care2

OCTOBER 18, 2009

In 2007-2008 America’s Giving Challenge encouraged 70,000 individuals to help raise more than $1.8 Just as in 2007-2008, the causes will compete to win cash awards totaling $170,000. million for nonprofit organizations. The heated competition will run through November 6 th.

America 28

America Challenge Giving Award 28

Care2

MARCH 23, 2009

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. 12 of the groups had a median increase in online donors of 315% over the past five years, while offline donors declined a median -6% over the same period.

Channel 28

Channel Fundraising Case Study Offline 28

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2009

I have used social media to help raise the money for her tuition through the Sharing Foundation in 2007 and 2008. In December 2006, I launched my first experiment in using social media for fundraising - raising $800 on my blog to help send Leng Sopharath, a young Cambodian woman, to her freshman year at college.

Portland 50

Portland Oregon Work Cambodia 50

See3

DECEMBER 2, 2008

There is increasing proof that online marketing attracts new donors and influences existing offline donors to give more. And a very important point: The value of online marketing should not be measured solely by money raised online.

Online 40

Online Time Convio Mail 40

Care2

JUNE 5, 2009

According to the just released 2009 eBenchmarks study by M&R Strategic Services and NTEN, most of the 32 groups featured in the study saw their online fundraising increase between 2007 and 2008. The total amount of money raised online increased by 26 percent from 2007 to 2008. The matching success rate is typically 10% to 20%.

Social Media 47

Social Media Online Advocacy Media 47

Connection Cafe

DECEMBER 10, 2013

In 2007, the nonprofit was founded with a mission to remember fallen heroes, honor those who serve, and teach children about the sacrifices made by veterans and their families. Much of this growth is fueled by the inclusive community the organization is creating online and offline. Wreaths Across America’s Incredible Impact.

Arlington 33

Arlington America Support National 33

NTEN

SEPTEMBER 24, 2009

You can present them with light-weight opportunities to show their support online by voting in a contest, participating in online and offline events, and taking part in volunteer and do-it-yourself actions. Note : The original version of this article was written in 2007.

Facebook 99

Facebook Money Raise Strategy 99

Care2

MAY 31, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? Karen Taggart is Director of Non-Profit Services at Care2 and is on the eternal quest for the perfectly integrated online/offline fundraising database. " Me too!

Social Media 28

Social Media Advocacy Activities Active 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2007

Davos 2007.??? I think it is how do we use our social media tools to extend the conversation and bring in other s both online and offline. Inviting bloggers to Davos is a good thing as it means those not attending in person can participate in the discussion and it makes the whole thing a bit more informal. At this rate, we???ll

Social Media 50

Social Media Conversation Tools Switzerland 50

Care2

MAY 29, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? Karen Taggart is Director of Non-Profit Services at Care2 and is on the eternal quest for the perfectly integrated online/offline fundraising database. " Me too!

Social Media 28

Social Media Advocacy Activities Active 28

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

Note from Beth: Last month I had the pleasure of presenting on a panel at Association of California Orchestras with Marc van Bree , an arts and social media blogger I met in 2007. After Marc finished reading the Networked Nonprofit , he was curious about crowdfunding and free agents, chapters in our book.

Nashville 97

Nashville Twitter Blogger Contest 97

Care2

SEPTEMBER 6, 2007

About 43% of users say they "feel as strongly" about their online life as their offline. Studies show that about 20% of online community members take actions offline at least once a year that involve their online life. How Can Nonprofits Use Second Life?*

Second Life 28

Second Life Life Social Media Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2008

In June of 2007, nearly over 35% of Facebook traffic came the 18-24 year old segment, compared to around 22% in June 2008. An individual's social network (online or offline) is divided into three groups: PANs = Potentially Active Network. Yet, I do professional networking on Facebook and I'm noticing a number of colleagues are too.

Social Network 63

Social Network Network Professional Fun 63

Care2

NOVEMBER 11, 2009

Source: Convio; The Online Marketing (eCRM) Nonprofit Benchmark Index™ Study January 2007. Q: Does this include offline giving too? Public Affairs. Animal Welfare (includes Katrina). Discussion. The first challenge in answering this question is that different organizations use and value online supporters differently.

email 56

email Benchmark Measure Advocacy 56

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2007

Technology in the Arts is accepting session proposals for its October 2007 conference. Deadline March 23, 2007. Online/Offline and Open/Closed Content A story in CIO talks about how the Internet has boosted employee productivity and points to Pew Research that shows that the boundary that existed in people??? platforms.

Summary 50

Summary Wiki Flickr NTC 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2007

That's when I was working with the New York Foundation for the Arts on its technology capacity building programs, including offline/online workshops for online skill building called SpiderSchool. I finally got to meet Jayne about a year at the netsquared conference.

Afghanistan 50

Afghanistan Program Offline Profile 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2007

Is there a way to get an offline copy of your contacts and calendar - and be able to add and sync? Wesley Fryer, Moving at the Speed of Creativity, July 20, 2007. The same thing with contacts, although I discovered that Plaxo 3 does synch with gmail. So, I'm really dependent on an Internet connection to get to my information.

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gMail email Work Boston 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Back in 2007, when Facebook opened it doors to people older than college students and nonprofits started the early experiments on Facebook Causes, Froggy Loop did an extensive analysis " The Long, Long Tail of Facebook Causes " using the dollars per donor analysis. Any help i can get on that front is always welcome, welcome, welcome!

Washington 85

Washington Metrics Facebook Donor 85

Care2

SEPTEMBER 25, 2007

» Thursday Sep 20 2007 Did You Miss The Online Holiday Fundraising Season? Thursday, September 20, 2007 at 10:47AM | by Eric Rardin According to this post “Ring-Cha-Ching, Hear Them Ring” on the blog Email Insider , the retail email holiday season has already begun. – but tailored for each medium. Great article!

Social Media 28

Social Media Online Advocacy Fundraising 28

Care2

SEPTEMBER 20, 2007

» Thursday Sep 20 2007 Did You Miss The Online Holiday Fundraising Season? Thursday, September 20, 2007 at 10:47AM | by Eric Rardin According to this post “Ring-Cha-Ching, Hear Them Ring” on the blog Email Insider , the retail email holiday season has already begun. – but tailored for each medium. Great article!

Social Media 28

Social Media Online Fundraising Advocacy 28

Have Fun - Do Good

SEPTEMBER 16, 2009

As part of my preparation, it seems like a good time to update my 2006 post, 10 Ways Nonprofits Can Us Blogs , and my 2007 post, 10 Ways Nonprofits Can Use Blogs and Bloggers to Support Their Cause. Next week I'll be teaching a session about blogging during a nonprofit social media webinar, We Are Media, presented by NTEN.

Green 42

Green San Francisco Tennessee Nonprofit 42