Understanding the Psychology of Why Donors Give to Nonprofits
Nonprofit Tech for Good
AUGUST 14, 2022
When time and resources are scarce, it’s easier to send out the same fundraising message to everyone in your community. When a major event happens, such as the pandemic, wars, or natural disasters, they make a decision for the donor that this is the wrong time to be asked for a gift. What has Research Shown About Why Donors Give?
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