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Photos And Videos In Fundraising Communications

Kindful

With all that energy going into the copy, the videos and photos included in the appeal can sometimes seem like an afterthought. However, for your donors, photos and videos can actually be even more powerful in informing their decision to give than the words you choose to use. Here are some tips to help you plan for great photos.

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Study: Photos Generate More Retweets on Twitter

Care2

Past studies have said that sharing photos on Facebook sparks engagement. According to a new study by Dan Zarrella of Hubspot, sharing photos on Twitter generates significant retweets too. So it was no surprise to see tweets that included photos with Instagram links were 42% less likely to be retweeted.

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The Photo that Was Worth 25,000 Shares

Beth's Blog: How Nonprofits Can Use Social Media

H ere’s a case study from Taryn Degnan is the interactive marketing manager at Common Sense Media about their recipe for successful content. The Photo that Was Worth 25,000 Shares by Taryn Degnan. Apps like Afterlight , Over , and PhotoStudio let you edit photos already on your device and save or share them in seconds.

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2D vs 3D: Choosing the Right Animation Style For Your Video

Association TV

Studies have shown that people prefer to be marketed to using video content. There are many options when it comes to video, including full-production live-action filming, through to basic text and photos on-screen. In fact, 72% of consumers would rather learn about a product by way of video than any other medium ( HubSpot ).

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Text donor love to boost your end-of-year giving

EveryAction

A 2015 study from Experian found that 94% of seniors (adults 70 and older) are sending text messages weekly, with a daily average of 11 messages. Maybe they mention how your gift helped a person or solved a problem and include a photo (or emoji.). Why text donors? This represented a 67% increase in giving!

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Case Study from Stories of Our City: Using Qriously to get feedback from the world

Amy Sample Ward

Here’s a Qriously case study, from Katy Gilbert – enjoy! Photos or links. So, we know that we can add photos and links to help engage people on our website and we don’t have to worry about not engaging a certain group. Photos or random news. We found out that people are more likely to share photos.

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Why Your Nonprofit Needs Peer-to-Peer Fundraising (and How to Use It)

Nonprofit Tech for Good

The Digital-First Peer-to-Peer Fundraising Study found that peer-to-peer increased revenue by 30% in 2021 vs. 2020, nearly 9x the increase in revenue generated by physical and hybrid fundraising efforts. This study found that over 40% of nonprofit organizations don’t, either. times greater than ticketed events.”.