article thumbnail

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

email 334
article thumbnail

Ensuring Email Deliverability—Updates to Gmail + Yahoo

Media Cause

On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Low User-Reported Spam: Senders must stay under a 0.3% spam rate threshold or risk being marked as spam.

gMail 72
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication

Nonprofit Tech for Good

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors.

article thumbnail

Lame spam of the day: Raw spam merge text

Robert Weiner

Some newbie spammer posted a message on my site that shows the contents of their spam merge database. I recognize so many snippets that have appeared in my spam folder over the years. { {I have|I’ve} been {surfing|browsing} online more than {three|3|2|4} hours today, yet I never found any interesting article like yours. .|

Spam 131
article thumbnail

7 Email Marketing Myths That Are Hurting Your Fundraising Efforts

Bloomerang

You could make a few typos, offend someone, send too many emails, or land in the Spam folder. The problem is that they’re dead wrong, and the sooner you know the truth, the sooner you can start delighting donors, getting more opens, and raising more money! . Providers penalize senders who send emails that are opened at a low rate.

email 91
article thumbnail

Your 10 Point Checklist For Nonprofit Newsletter Writing

TechImpact

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Think about the emails that you always open, or always delete. You can learn more about CAN-SPAM here. There’s no re-do.

article thumbnail

5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? So you must optimize email templates for mobile users to ensure higher open-rates and click-through rates. An eye-opening report authored by Brett Schenker states, .

email 85