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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. . By having a broad audience, you give Facebook scope to run these tests. 3) Understand Facebook Ad objectives.

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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

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Nonprofit Fundraising Videos Inspire More Giving

Get Fully Funded

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. In short, videos make an impression. Nonprofit fundraising videos help you raise more money. There are different types of videos, and many do not require expertise.

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6 Strategies to Boost Donation Revenue for Your Nonprofit

Get Fully Funded

The past couple of years have represented a challenging time for nonprofit fundraising. Individual giving declined in 2022 , and 70% of nonprofits expect giving to continue to decrease or remain flat. As you can see, just a few subtle wording changes turn a nonprofit-centric statement into a supporter-centric one.

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6 Ways to Get Your Nonprofit Website Ready to Boost Holiday Giving

Get Fully Funded

The holidays are coming soon and that means you need to be ready to make the most of it, starting with getting your nonprofit website spiffed up, donor friendly, and ready to receive donations. Here’s a list of 6 things you can do to get your nonprofit website ready for the holidays. Use compelling photos and video.

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7 Video Conferencing Tips To Get You Through Social Distancing—And Beyond

Global Giving

I have a confession: I have a crush on Zoom, the video conferencing platform. If you are suddenly tasked with turning an event into a webinar, these nonprofit video conferencing tips are for you. Here are my top six tips for Zoom (or your favorite video conferencing platform): 1. Practice and prepare. Best of luck!

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