M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% The new feature helps users prevent senders from knowing when they open an email.” on iPhone, 9.6% on desktop, and 2.8%

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Rate email Open Change 122

NetWits

MAY 26, 2011

fact that I can often be found laying in bed at 6am and digging through client web reports. The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. Source Report. What to do with? Traffic Sources, Overview + additional sub-sections).

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Report Web Analytics Comparison 251

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Forum One

SEPTEMBER 15, 2023

From a steep learning curve to having to interpret new metrics, the frustration is real. Here at Forum One, we have been busy helping organizations prepare for GA4 , and even though our partners have now had time to test it out, GA4 still poses a steep learning curve, and frankly, prompts a lot of complaints.

Analytics 75

Analytics Museum University Google 75

NonProfit Hub

SEPTEMBER 23, 2015

People track performances differently. A saleswoman tracks products sold. Assessment occurs through the use of success metrics, otherwise known as key performance indicators (KPIs). Nonprofits don’t have trouble finding success metrics to use. ● You can test the success of your social media presence. ●

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Metrics Track Organization Evaluation 28

Cloud 4 Good

OCTOBER 6, 2021

Admins and Developers will be particularly interested in the many updates to Einstein Search, inline editing from reports now being generally released, and even more functionality added to Flow Builder. For those of you who have set up dynamic dashboards to track your organization’s KPIs, you have cause for celebration with this new feature!

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Chart gMail Singapore Vermont 101

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Go Custom with Report and Dashboards.

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Analytics Google Digital Marketing 100

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

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Online Fundraising Benchmark Adwords 97

Media Cause

NOVEMBER 5, 2021

So far, we have been able to get GA4 properties up and running and pulling on data in a small handful of hours including some occasional regex use and a round or two of robust testing. Out of the box standard event tracking. Once your GA4 property is active, you’ll immediately be tracking a number of events as standard.

Analytics 52

Analytics Google Story University 52

The NonProfit Times

APRIL 18, 2024

The top 50 organizations outperformed the also-rans on a variety of metrics, as they have in the 13 years this study has been conducted (not a surprise). Dill acknowledged that the association had many of its highest rankings in recent years in that 2021 report. Last year, we grew our headcount by 11%,” Dill said.

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Data Work Aggregator Attitude 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in! per dollar in online revenue.

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Benchmark Digital Trend Report 62

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. Track data for your marketing campaigns during these special events to determine which messages are most effective for driving donations. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics.

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Donation Donor Giving Demographics 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” Avinash Kaushik has a name for trying to report too many things: data puking. What is the one metric that matters for your organization?

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Metrics Measure Analytics Method 101

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. A nonprofit CRM (also referred to as a donor management system ) is a software platform that allows nonprofits to store, update, and report on supporter data. For instance, the Ahern Audit runs the “you test” and grade-level tests. What is a nonprofit CRM?

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Profile Software Nonprofit Donor 92

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

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Metrics Facebook Data Measure 96

Eric Jacobsen Blog

MARCH 12, 2024

Growth is a learning cycle with constant loops of testing, gaining insights, implementing, sharing, and iterating for improvement. Plans ask us to review regularly and ask the question: Are we on track? Linear models of growth neglect the realities of the changing world around us and lull us into a false sense of security.

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Latvia Companies North America San Francisco 91

DNL OmniMedia

NOVEMBER 22, 2022

Google has a metric called Quality Score. This metric is used in conjunction with your bids to determine which ads to run and what each ad should cost. Similarly, you are able to add columns to your Google Ads reports that show the expected clickthrough rate, the ad relevance, and landing page experience.

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Google Results Websites Grant 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. Reporting on goals and maintaining accountability. This includes assisting with nonprofit analytics!

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Also, review your fundraising metrics and data from previous campaigns. Identify and track key performance indicators. A few effective metrics to track include: Donor retention rate. Average gift size.

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Strategy Develop Fundraising Nonprofit 105

Qgiv

JANUARY 16, 2024

And with the right event management tools, organizing your guests and tracking your fundraising progress can be done all in one place! Donor management systems offer communication solutions and help track and monitor donor data. You can even track volunteer hours with Blooomerang’s two-way profile sync.

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Software Tools Management Registration 52

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. The task manager allows you to assign, manage, and track the progress of action items. Compliant reporting. Automate your reporting to save your organization time and energy.

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Org Raise Tools Help 82

Nonprofit Tech for Good

APRIL 10, 2022

Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). Create custom graphics for powerful quotes, statistics, and call-to-actions.

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Twitter Practice Social Media Nonprofit 349

Pamela Grow

JUNE 28, 2023

Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 Test your subject lines. The 2023 Neon One Nonprofit Email Report noted that the average nonprofit’s email list has 4,191 contacts. But what about reach?

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email Rate ROI Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2014

I first put a fitbit, a digital pedometer that tracks steps, calories burned, food intake, and other personal analytics data, on my wrist back in October. As a data nerd, I couldn’t resist the fitbit and its ability to track my every move during this glorious science experiment. Otherwise, I would need to go on statins.

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Data Track Research Social Network 115

Nonprofits Source

APRIL 19, 2017

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” Even better, setting up a remarketing campaign on Facebook is extremely simple: First, you’ll need to set up a tracking code on your site. Twitter Conversion Tracking.

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Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

As Jeremiah Owyang , founder of Crowd Companies , describes it as drones, robots, chat bots, and AI. He should know, having tracked and observed the disruption caused by online technology over the past decade. The UN Global Report is using a bot to engage young people in discussions about civil society related to the reports.

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Script Ethiopia Nonprofit Facebook 103

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Big Listening is the art of gaining insight by tracking topical online conversations over time. We make tweetable summaries for wonky reports. With this data, we create reports, blog posts and other types of synthesis for external audiences. The graphic above illustrates our creative process from beginning to end.

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Campaign Conservancy Measure Method 122

Get Fully Funded

APRIL 20, 2021

Identify a test project you can assign your VA, just to make sure they are a good fit for what you need. Use a project management too l like Trello or Asana to keep track of deadlines and progress. Your VA can manage volunteer recruitment, onboarding, tracking of hours, communication, and appreciation. Start small.

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Virtual Work Calendar Nonprofit 116

Tech Soup

OCTOBER 15, 2015

Informz is an online email marketing service that allows you to send and track email communications. If your organization regularly sends emails to your constituents and wants to track whether they are successful, you can benefit from the services included with Informz. Email Metrics. Read more about reporting.

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email Marketing Spam Template 36

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . And we’ll answer all your burning questions about email and Benchmarks.

Benchmark 52

Benchmark Studies Digital Analysis 52

DNL OmniMedia

DECEMBER 13, 2021

Depending on the solution, features may include: Reporting automation. Rather than tasking a team member with manually pulling daily, weekly, or monthly reports, your CRM will generate these documents and send them directly to the team members who need to access and analyze them. Donor management. Internal operations management.

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Blackbaud Nonprofit Summary Comparison 52

Nonprofit Tech for Good

MAY 25, 2024

The CRM is the single source of truth for the organization, tracking all engagement for each donor. Automation Data and Insights Marketing automation platforms perform tests and collect data that can help you improve your outreach. 2) A/B Testing Not sure what subject line to go with? Test both! Which email copy is best?

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Marketing Fundraising Test Nonprofit 193

Bloomerang

NOVEMBER 13, 2021

We are here to talk about reporting impact, specifically creating tools and some good processes to do that for your donors. dang, this is a great topic, this is so timely as people are, you know, perhaps getting annual reports together. well, five areas of conversation revolve around, “What is impact reporting?

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Report Measure Impact Process 81

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. test and teweak.

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Social Media Map Strategy Media 102

Forj

DECEMBER 19, 2018

One tried-and-tested way to keep members engaged is providing professional development opportunities – either to improve networking avenues for members or to support them in certification exams. Choose a robust learning management system that lets your team create tests without much complexity. Credit Tracking and Transcript.

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Associations Analysis Course Learning Management 35

Connection Cafe

JULY 14, 2017

Is a fund accounting software subscription overhead, even if it’s needed to accurately track and report back to funders of the organization? The reliance, and accompanying reporting requirements, on restricted program funds often leaves nonprofit organizations in a bind. I challenge the industry to adopt a new metric.

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Issue Conversation Change Metrics 39

Nonprofits Source

JANUARY 23, 2023

Account management and reporting: A properly-structured Google Grant account will run 3-5 campaigns at once to drive conversions. Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Comprehensive reporting.

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Grant Google Management Guide 52