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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! We look forward to this report every year. To encourage you to download and read the full report , we are sharing a few highlights we think you will find particularly compelling.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Plan ahead, so you’ll know what data to track. It’s no secret that growing membership is hard.

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. Track the number of monthly donations and the total given.

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. Track the number of monthly donations and the total given.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Track your own data. You can find a bunch of fundraising metrics to track here.

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Don’t Wait: The Time to Plan for GA4 is Now

Forum One

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy.

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What Apple’s privacy changes mean for email open rates

M+R

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% The new feature helps users prevent senders from knowing when they open an email.” on iPhone, 9.6% on desktop, and 2.8%

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