Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. Tracking for Impact and Learning. Metrics for Movements.

Design 99

Design Marketing Metrics Measure 99

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it.

Analytics 52

Analytics Org Adwords Metrics 52

NetWits

NOVEMBER 22, 2011

In this session we’ll discuss key metrics to use when planning next year’s event, outline performance indicators to turn zero and mid-tier participants into fundraising powerhouses and provide a reporting refresh to make sure you’re accessing all your event data. Download session slides. Download session slides.

Consultant 196

Consultant Free Strategy Slides 196

AccelEvents

AUGUST 10, 2020

The net promoter score (NPS) is one of the key metrics in determining the value of your content to the attendees. For more information on how to use these responses to calculate your net promoter score, check out our post on the 9 Key Metrics for Tracking Event Success. Ask NPS questions early.

Survey 98

Survey Virtual Question Sponsor 98

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team.

Profile 91

Profile Software Nonprofit Donor 91

Qgiv

JANUARY 16, 2024

And with the right event management tools, organizing your guests and tracking your fundraising progress can be done all in one place! Donor management systems offer communication solutions and help track and monitor donor data. You can even track volunteer hours with Blooomerang’s two-way profile sync.

Software 52

Software Tools Management Registration 52

CauseVox

JUNE 7, 2021

Colleen was new to setting up a peer-to-peer fundraising campaign, and had been working with offline donations for a long time. CauseVox’s Activity Metric Helps Hike-A-Thon Participants Meet Their Goals. MDLT used the feature to track the miles that their fundraisers had hiked and it was a huge success.

Virtual 72

Virtual Raise Story Picture 72

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So now, finally, we get to the metrics. By charting out the problems, strategies, benefits, and values first, we give ourselves a better picture to pull out metrics.

ROI 135

ROI Case Study Metrics Student 135

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Nonprofits Source

APRIL 15, 2024

Make sure to track engagement metrics so you can assess which content resonates the most with donors and where your marketing materials are most likely to be seen. In order to promote your auction, consider the following: Multichannel marketing. Use direct mail, email, social media, and other channels to reach and engage donors.

Marketing 52

Marketing Fundraising Tips Registration 52

Top Nonprofits

DECEMBER 31, 2021

Imagine what your organization could accomplish in 2022 if you began each initiative with streamlined donor records, an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Remember, each passing year is another chance to improve. Your 2022 Fundraising Calendar. DOWNLOAD NOW].

Foundation 52

Foundation Tips Strategy Fundraising 52

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. Then, assess relevant metrics to see which types of content receive the most engagement. Some common metrics to track are website page views, email click-through rates, and social media engagement. .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Amy Sample Ward

JULY 29, 2011

The people who donate, listen in, connect with our programs by calling in, reading or commenting online, and coming to our offline events are our community. The PMDMC conference had a 4-part social media track. Metrics Template. DIY Community Engagement Metrics. Start Joining. View more presentations from Amy Sample Ward.

Social Media 178

Social Media Public Media Community 178

Everyaction

MAY 24, 2018

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI.

Benchmark 62

Benchmark Digital Trend Report 62

AccelEvents

AUGUST 10, 2020

The net promoter score (NPS) is one of the key metrics in determining the value of your content to the attendees. For more information on how to use these responses to calculate your net promoter score, check out our post on the 9 Key Metrics for Tracking Event Success. Ask NPS questions early.

Survey 59

Survey Virtual Question Sponsor 59

NetWits

MAY 26, 2011

Click any of those datapoints to add an Annotation, such as “May eNewsletter Sent,&# “20/20 Interview,&# or “May Gala appeal mailed,&# to keep track of historically significant events. When used specifically with offline campaigns, appeals or ads we can use as a source metric.

Report 251

Report Web Analytics Comparison 251

NetWits

DECEMBER 2, 2010

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

email 149

email Marketing Mail Metrics 149

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

So, for these organizations, their content pyramid also includes integrating offline w/online channels. On the Ground Engagement: What will you ask people to do offline? Synergistic Collaboration: Who are you aligned partners online/offline? Learning and Metrics. Ashley is definitely a curator of metrics.

Social Media 97

Social Media Training Train Network 97

Bloomerang

AUGUST 23, 2023

They also enable your nonprofit to manage donor information and track fundraising progress using reporting tools. These platforms typically include tools to allow supporters to create customized donation pages, set personal fundraising goals, and share the pages on social media. Learn more about pricing.

Platform 81

Platform Giving Fundraising Software 81

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

As Jeremiah Owyang , founder of Crowd Companies , describes it as drones, robots, chat bots, and AI. He should know, having tracked and observed the disruption caused by online technology over the past decade. Bots needs to be designed increase engagement, support and inspire offline action. Click to Check Out Beth Bot.

Script 103

Script Ethiopia Nonprofit Facebook 103

DNL OmniMedia

DECEMBER 13, 2021

This includes tracking all planning efforts for fundraising campaigns, as well as the progression toward fundraising goals throughout the campaign itself. You can also track team members’ efforts to ensure everyone is on track to meet their fundraising or stewardship goals for the time period. Internal operations management.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2010

and several social-media experts—including Beth Kanter—we identified seven key lessons for nonprofits that want to use the Internet to evangelize their program model and increase their offline impact: 1. Keep it simple and concrete. is developing systems to recognize and reward those who are having the most impact both online and offline.

Network 95

Network Case Study Social Change 95

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Are you tracking Return on Investment (ROI), and how? Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. All the while, you’ve got to measure, track and re-adjust.

Social Media 189

Social Media Foundation Examples Media 189

Tech Soup

OCTOBER 22, 2010

Baker presented an engaging and dynamic presentation which emphasized the symbiotic relationship of both online and offline engagement, the power of both to create community, encourage activism, develop branding, and unify those with common goals, both locally and globally. Then, repeat.

Conversation 63

Conversation San Francisco Online Digital 63

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Specific and easy to assess.

ROI 51

ROI Social Media Measure Metrics 51

Qgiv

JANUARY 12, 2022

Donor data can help you understand you donors and reach new ones, set goals and track successes and ways to grow, and—most importantly—data can keep your nonprofit on track to fulfill your mission! To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits.

Analytics 98

Analytics Data Metrics Rate 98

Connection Cafe

APRIL 29, 2011

Today I’ll cover one of the most useful graphs in the whole tool (which happens to be right on the dashboard you see on the first page of the reports) and I’ll give you tips on interpreting some of the most common metrics you see in this tool. Pageviews – I recommend avoiding this metric. You can look at.

Analytics 54

Analytics Google Metrics Rate 54

Amy Sample Ward

JUNE 6, 2011

Look first at your organizational metrics. Those metrics and accompanying goals are the best resources for identifying the focus and the calls to action for your campaigns and even daily communications. Not just monitoring twitter or tracking who the influential reporters and bloggers are that discuss our programs or issues.

Build 220

Build Community Technology Action 220

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

6: Use social media to close the loop between online and offline action. This is about making sure that your social media is integrated into all marketing channels and that you have to think in both directions — from offline to online and online to offline. I give some very specific tips here.

Social Media 115

Social Media Media Social San Jose 115

Connection Cafe

JULY 27, 2012

Separate team and metrics for online marketing. Separate databases for online/offline. Coordinated : You’ve conquered the structural challenges and are seeing results but can’t track cause and effect as well as you need to. Shared metrics. No calendar and/or campaign coordination.

Channel 32

Channel Calendar Metrics Offline 32

Connection Cafe

AUGUST 13, 2012

Metrics, metrics, metrics. How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Does social media influence their “offline” behavior/engagement toward your organization? Retweet you?

Facebook 51

Facebook Ratio Influence Social Media 51

Bloomerang

MAY 26, 2022

Another route, especially for new prospects , is to take a look at your average gift (online and offline) and make that your smallest gift level. It’s important to keep track of donor engagement metrics to assess what types of suggested donations donors will be receptive to.

Donation 72

Donation Donor Gift Nonprofit 72

Nonprofits Source

MARCH 10, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. I strongly recommend creating a spreadsheet to track your progress. If you’re into meeting connections offline you may also want to filter by location. Check Out Your LinkedIn Social Selling Index (SSI).

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. I strongly recommend creating a spreadsheet to track your progress. If you’re into meeting connections offline you may also want to filter by location. If you’re looking to crush LinkedIn marketing in 2019then consider these 5 tips: 1.

Linkedin 40

Linkedin Marketing Strategy Work 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

GreenPeace Whale Trail asked their online visitors for campaign ideas and they got some great ones, like the Great Whale Trail, where they tagged whales and then tracked them using GPS/Google maps. Laura's challenge is to get the right metrics to the right people on staff at the right time to reap insights. This drove traffic.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

She covered how to design, recruit fans, drive offline actions, content strategy, and measurement techniques. I was presenting with JD Lasica during the same time, but during the break she told me about “ Socialbro ” that help you track and identify influencers and retweets. Social media metrics for nonprofits.

Social Media 100

Social Media Effective Media Social 100