Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Corey Pudhorodsky, Podcasting and Storytelling. Ryanne Hodson and Jay Dedman, Video and Storytelling. Danielle Brigida, Spreading Buzz.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

It's making me think of Gary Haye's Transmedia Storytelling and Co-Creation framework. He lays out what to measure for each of these areas. There's another post on this blog pointing to a slide show by Beth Harte on social media measurement. Tags: ROI. Here's the slide. I've been following him on Twitter and have.

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Neon CRM

DECEMBER 14, 2023

The more accurate and insightful that executive directors and finance teams can be when predicting revenue, cost, and ROI, the better equipped their organization will be to sustain and grow its mission. This is especially true when it comes to budget projections that will help inform the strategy of your organization in the coming year.

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NonProfit Hub

MARCH 2, 2021

Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes. ” PETER ROSS : How to Measure the ROI of your Marketing Strategies.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2011

For 2011, I’ve submitted a panel titled “ Making Social Media Measurement Sexy &# with a dream team of colleagues Danielle Brigida, Frank Barry, Wendy Harman, Jon Dunn, and David Neff. Web ROI: It’s not dollars, it’s (common) sense. No brochures: digital storytelling for nonprofits.

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NTEN

FEBRUARY 12, 2009

If you haven't been attending the Storytelling & Social Media series , presented by Techsoup Global and NTEN, you've been missing out! . Social-media-for-nonprofits guru Beth Kanter will dicuss ROI: measuring the return on your investment in social media. The final session is next Wednesday.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

In my forthcoming book, “ Measuring the Networked Nonprofit ,” co-authored with KD Paine, my favorite chapter was about the sense-making process of measurement – called “Measurement and the Aha! Source: Hot Button Studio. Moment—Using your data to tell stories, make decisions, and change the world.”

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Neon CRM

AUGUST 18, 2023

Measurable: Ensure your goal is measurable to track progress and success. Direct Mail Email Events In one 2022 study , traditional direct mail sent in a letter-sized envelope resulted in a 112% ROI. Engage with storytelling: The theme for your event should tell a story.

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Allegiance Group

APRIL 15, 2024

Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Consider incorporating these strategies into your preliminary concepts for the campaign: Leverage storytelling. VPM earned a 255% ROI with an integrated direct mail marketing campaign. Contact Us!

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Mail Fundraising Nonprofit Channel 52

NTEN

SEPTEMBER 14, 2011

That's why we're about to offer " The Email Fundraiser's Toolkit ", covering storytelling, subject lines, list building, the best tools for the job, ROI – pretty much everything your organization needs to make your campaign a success. How to define and measure success. If you're living in the dessert, this may not be true.

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Connection Cafe

DECEMBER 22, 2017

4 Ways Data and Analytics Can Help Nonprofits Achieve Positive ROI: Measure and report your successes and use the data to plan for the future. Data Appends: A Guide for Your Nonprofit: How to get the most out of your database with goal-driven strategies. The Millennial Mind, Heart, and Wallet.

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Connection Cafe

MARCH 20, 2018

They are expected to measure the effectiveness of their efforts, and they are personally evaluated each year on their ability to meet very specific goals. It may surprise many marketers to learn that in the typical hospital, the product/service that enjoys the largest return on investment (ROI) is the foundation.

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Achieve

JULY 2, 2019

s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. Between the visual storytelling opportunities, real time update capabilities, almost all of the same advertising options as Facebook, and 1 billion active monthly users* – Instagram is a no brainer to me. What are your goals?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. How will you measure your success? The Art of Storytelling. Fun with Metrics: Measuring Success and ROI.

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Amy Sample Ward

JANUARY 15, 2010

rootwork : In terms of #s, the easiest things to measure (FB fans, Twitter followers, web hits) seem least useful in online organizing. annanten : @engagejoe online campaigning = (relationship building + storytelling) * shared cause ^ common goal. engagejoe : w/ @zerostrategist that “How do you measure impact?

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Connection Cafe

JULY 15, 2015

15% say they are successful at tracking ROI; however, having a documented content marketing strategy helps (34% of those who possess one say they are successful at tracking ROI).

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Tech Soup

MARCH 18, 2013

As Meager mentioned, while the return on investment (ROI) of social media is hard to define, the broad exposure social media brings to the arts is well worth the work. Maura Lafferty ( @mlaffs) introduced a new digital asset that community managers can use to measure ROI.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Measuring the Value of Your Blog. Effective ROI StoryTelling Techniques. ROI: You Can't Quantify Love or Can You?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. Return on Reflection: This inquiry won't be all number crunching because you really miss the value of a ROI analysis.

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NTEN

AUGUST 10, 2009

More in-depth, financial metric focused ROI, perhaps in a Roundtable discussion format. ROI on Fundraising Metrics -- fundraising sessions need to incorporate concrete fundraising metrics, even when focus is communications strategy. Storytelling as it pertains to Fundraising. Back office technologies and management. Fundraising.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

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NTEN

MARCH 26, 2009

How do I measure the effectiveness (ROI) of social media? Free Webinar Recording: Storytelling & Social Media: Creating Buzz. NTEN Blog article: The Three Dimensions of Social Media ROI. It looks like these marketers have the same questions you have. . The top 3 questions Social Media Marketers have: .

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Amy Sample Ward

MAY 14, 2009

Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. We are all after real world changes, so how do we measure our use of these tools on real world impact? Link to things that can be measured. Don’t measure things for the sake of measurement.

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Tech Soup

MAY 12, 2011

Granted, that's hard to measure." For leadership and boards who are interested in evaluating the return on investment (ROI) of Twitter use, gauging the effectiveness of tweets and/or overall Twitter influence can be aided with tools such as TweetReach , TwitterCounter , Socialping , Row Feeder , Klout , and Social Mention.

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Bloomerang

MAY 30, 2022

Establishing a baseline rooted in past successes and failures allows you to set measurable, realistic goals. The best goals are SMART goals: specific, measurable, attainable, relevant, and time-bound. Incorporating storytelling. Ask yourself these questions: Which fundraising sources offer the best return on investment?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. Come measure success. The panel will be in room 18BCD at 5: 00 PM.

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Bloomerang

JUNE 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Make secure donations.

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NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

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Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Link to things that can be measured. Dont measure things for the sake of measurement.

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M+R

OCTOBER 26, 2022

1 So we turned to YouTube to unlock rich, new storytelling formats and connect with donors in ways that would complement our Search campaigns. Costs and competition were high in our lower-funnel Search campaigns, and we were finding it hard to identify additional conversions at an efficient ROI. Future-proof our measurement.

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CauseVox

JUNE 1, 2021

1) Visual Storytelling. Visual storytelling does exactly that. In fact, 80% of the top grossing campaigns through CauseVox use visual storytelling to showcase their cause and crush their fundraising goal. Peer-to-peer (p2p) is one of the best and fastest growing fundraising mechanisms with an even better ROI.

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Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Make secure donations.

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Ideas Online Fundraising Tips 77

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I also like to practice my storytelling skills. How might you measure it? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). And, while I practice before I present, many times - I have some parts that are new. What's the outcome? What's the key metric?

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. I'd love to see more detail, like an overview the strategies or how they measure success. What do you think?

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TechImpact

NOVEMBER 6, 2014

Fifteen percent of nonprofit marketers say they are successful at tracking ROI; however, having a documented content marketing strategy helps (34% of those who possess one say they are successful at tracking ROI).

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Benchmark Content Marketing Report 119

ASU Lodestar Center

AUGUST 24, 2011

Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? Storytelling. In Storytelling as Best Practice , Andy Goodman states that "storytelling is the single most powerful communication tool an organization can possess.". Keep reading.

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NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. Donation ROI. Why is this important?

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