Donor Search

SEPTEMBER 7, 2015

Recently, I asked Prospect Researchers to complete a brief survey to help me understand how they measure the value of the work they perform. The survey consisted of four questions: What are the top three criteria used by management to evaluate your performance? What are…

Research 40

Research Metrics ROI Survey 40

Neon CRM

SEPTEMBER 1, 2023

Strategic Goals and Objectives: Specific and measurable targets the nonprofit aims to achieve. Evaluation and Impact Measurement: Methods for assessing the effectiveness and impact of nonprofit programs. Surveys can be a great tool for this. Use a survey to gather participant satisfaction ratings, typically on a scale (e.g.,

Guide 52

Guide Business Support Metrics 52

Achieve

JUNE 1, 2023

You might send surveys or host meetings with high-level supporters to get their input on your organization’s strategies. Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics.

Donation 52

Donation Donor Giving Demographics 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Measure THIS! Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere.

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Social Impact Nonprofit Social Media Survey View more presentations from Weber Shandwick Social Impact. Here's the topline results: There is extensive experimentation with social media in the nonprofit sector, but only half (51%) surveyed are active users. Measure social media with key metrics for visibility, engagement and advocacy .

Social Media 95

Social Media Adopt Survey Media 95

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. for the 785 clicks that turned into 281 conversions: Your actual ROI calculation will depend on the value you put on this conversion. We found that each new subscriber cost: $2.12

ROI 91

ROI Linkedin Online Analytics 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting).   Do you need it?

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Neon CRM

AUGUST 18, 2023

Measurable: Ensure your goal is measurable to track progress and success. This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. Here are some metrics for direct mail, email, and event fundraising campaigns to monitor over time.

Guide 52

Guide Fundraising Mail Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. View more presentations from kanter.

ROI 50

ROI Social Media Slides NTEN 50

ASU Lodestar Center

JANUARY 27, 2021

But as the social sector matures, becomes more professional and finds meaningful ways to measure success, executive compensation is developing a new image. Pay scale surveys show that nonprofit employees typically earn less than their counterparts in the for-profit world. Change the metrics of success. Heart work has value.

Arizona 52

Arizona Strategy Mentoring Nonprofit 52

Top Nonprofits

JULY 21, 2021

As the sector pushes more and more for higher fundraising return on investment (ROI), these trends of exclusivity according to wealth and background are reinforced. That doesn’t mean that a high ROI is a bad thing, or that these fundraising practices should be retired. That’s why we suggest starting with education.

Practice 59

Practice Leadership Nonprofit Culture 59

Qgiv

JUNE 8, 2021

In terms of donor retention, FEP measures three specific donor retention rates: the overall average donor retention rate (donors of all types regardless of recency/frequency), the average retention rate of first-time donors (those who have only given one gift), and “repeat” donors (donors who gave last year and in prior years).

Report 52

Report Project Effective Retention 52

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Those traditional metrics are a good starting point, but often do not tell the whole story. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics.

Product 282

Product Associations Measure Analysis 282

Bloomerang

NOVEMBER 10, 2023

Send a survey if you don’t hear back. Use your CRM to develop a report template to measure your program’s impact. Identify prospective major donors based on wealth and engagement metrics. Track marketing metrics such as email open and click-through rates and social media engagement analytics. Make one last phone call.

Gift 97

Gift Raise Guide Relationship 97

NonProfit Hub

OCTOBER 15, 2014

Focus on five key areas: help them build brand visibility, recognize their generosity, offer creative approval, measure metrics and keep lines of communication open. When a company sponsors an event, they want to measure their return on investment. So how can you ensure a successful relationship with your corporate sponsor?

Sponsor 57

Sponsor Metrics Nonprofit Evaluation 57

Connection Cafe

AUGUST 13, 2012

The part that's still very tricky for most is measuring the impact of these activities. If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? Metrics, metrics, metrics. Surveys: Basically, ask people again. Use Facebook surveys. Use actual surveys.

Facebook 51

Facebook Ratio Influence Social Media 51

Forum One

JULY 13, 2021

Decreased ROI on ad spending. In this first instance, the advertiser would experience a lower reach and higher CPM (“cost per mille” or cost per thousand is a measurement of the cost an advertiser pays for one thousand views or impressions) compared to when the same audience was targeted previously. An overdue correction.

Impact 46

Impact Organization Track Analytics 46

Connection Cafe

MARCH 20, 2018

Sure, there are joint projects and special events that bring them together on a limited basis… …but for the most part, these two departments have their own goals, objectives, leaders, customers, and metrics. They routinely survey physicians, patients, employees, and community members on a variety of issues.

Collaboration 27

Collaboration Develop Marketing ROI 27

Everyaction

MAY 24, 2018

Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. Even though online revenue grew last year and the year before, every individual email metric declined. EveryAction’s contact records can track nonprofit's relationships with their supporters across any channel.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. " She talked about the importance of measuring your social media efforts.   This was a great positive spin -- rather than measure to show me or prove the impact, it's measure so you can quantify it. 

Social Media 50

Social Media Relationship Media Georgia 50

Connection Cafe

SEPTEMBER 9, 2019

Instead of measuring size, new metrics such as deliverability rates, open rates, click-thru rates and conversions are used to assess the quality of your growth and help determine the return on investment. Tools like A/B testing, delivery metrics, and reporting on long-term ROI will help inform you on the best ways to keep in balance.

email 36

email Build Articulate Campaign 36

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. The survey provides us with a baseline of social network use by nonprofits. There was also a webinar presentation of the results. On Facebook, about 39.9%

Social Network 61

Social Network Studies Network Social 61

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

I'm speaking at the eMetrics the premiere conference for Web measurement geeks.    His engaging and funny presentation was called "Tough Times call for Tough Measures. .    His engaging and funny presentation was called "Tough Times call for Tough Measures."   

Marketing 50

Marketing Measure Metrics Hunger 50

AccelEvents

DECEMBER 17, 2020

Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success. Email Metrics. Attendee Feedback.

Virtual 52

Virtual Measure Registration Sponsor 52

AccelEvents

DECEMBER 17, 2020

Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success. Email Metrics. Attendee Feedback.

Virtual 52

Virtual Measure Registration Sponsor 52

The Modern Nonprofit

FEBRUARY 15, 2022

In this resource, we’ll guide you through how to holistically evaluate ROI, including direct and indirect costs and savings, how long it will take to get a return, and tying it all back to the goals of your team to make a powerful case for change. STEP 2: Making your case WITH ROI. Do you suspect you can do better?

Project 98

Project Tech Guide Phase 98

Connection Cafe

JULY 26, 2011

Commissioned by Convio, Edge Research conducted an online survey for nine weeks gathering responses from 123 nonprofit practitioners and conducted 15 in-depth interviews, resulting in the Integrated Multi-Channel Marketing Study. The process of proving ROI is complex. “Sounds cool but I have no idea what, where and when!”

Integration 32

Integration Marketing Org Channel 32

Bloomerang

MARCH 29, 2024

— Need Direction Dear Need Direction, While it’s generally a good idea to look for metrics against which to measure performance, in this case it’s a difficult thing to quantify. Your grants manager could be sending out carbon copy proposals every day of the week, but that’s unlikely to improve your ROI.

Grant 90

Grant Management Proposal Time 90

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 94

Ideas Guide Online Fundraising 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. Outbound links for influence.

Metrics 50

Metrics ROI Measure Content 50

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Make secure donations.

Ideas 77

Ideas Online Fundraising Tips 77

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . The report presents a framework for measuring social media effectiveness against those business results and presents standardized metrics.

Social Media 99

Social Media Measure Strategy Media 99

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

Measure 76

Measure ROI Technology Metrics 76

Nimble AMS

MARCH 3, 2021

Engagement metrics that give chapter leaders insight into the performance of their own chapter and how they measure up against other chapters. How to prepare your chapters for increased growth and improved ROI. Private online community to help chapters to drive member engagement and loyalty. Download now. Did you know?

Chapter 78

Chapter Technology Mobile Metrics 78

Forum One

MAY 31, 2023

Establish metrics that measure reactions, engagements, and your own internal successes and challenges in executing the plan—remember that staffing, budget, and organizational change management are components of your plan as well.

Digital 73

Digital Strategy Chapter Map 73

Care2

JULY 10, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Also, NTEN recently published a report on the results of a survey covering CRM satisfaction.

Social Media 34

Social Media Trend Advocacy Online 34