Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. Matt Fitzgerald has detailed some of our Big Listening insights on our blog. We measure the impact of our campaigns by counting social mentions.

Campaign 122

Campaign Conservancy Measure Method 122

Forj

JULY 8, 2021

Perhaps it was a multiple-choice final exam or an essay-style test printed in double-spaced Times New Roman. An eLearning assessment is a tool used to assess your members’ understanding of a topic and document that information in a measurable way. This tests knowledge acquisition.

eLearning 69

eLearning Course Test Knowledge 69

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The syllabus includes: An overview of today’s digital measurement landscape.

Analytics 106

Analytics Google Digital Free 106

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources. One example Christie gave was describing the origins of Louder.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2013

The conference was framed around the question: Given the convergence of networks and big data and the need for more innovation, what evaluation methods should be used to evaluate social change outcomes along side traditional methods? These methods included: Developmental Evaluation , Shared Measurement , and Big Data.

Evaluation 97

Evaluation Generation Method Slides 97

Media Cause

NOVEMBER 5, 2021

Heeding our own advice, we have been helping a number of clients to get up and running with new GA4 properties, the tags they’ll need to deploy the GA4 code through Google Tag Manager or walking them through the steps of adding the GA4 directly to their website’s pages (not a method we would typically recommend, but that’s a whole other blog post!).

Analytics 52

Analytics Google Story University 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 31, 2011

There are lots of debates in the amazing world of measurement and learning. Only measure impact, not process. When the issue of interest moves from measurement for accountability/compliance to #evaluation for learning from Karcsig. I like to use a combined method. Do numbers only matter?

Story 121

Story Data Analysis Measure 121

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2011

I’ve been mulling over the “Social Media ROI&# concept and how it doesn’t necessarily work for nonprofits, especially when it applied as a litmus test to see if there are financial outcomes — cost reductions or increased revenue. Should we be using an industrial measurement model in a digitally networked age?

Social Media 101

Social Media Change Media Social 101

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . How to Measure Success. They also measure retention to see how many return each year and what factors could play into increases or decreases. . “ Set specific goals for your event that can easily be measured and attained within the scope of your event.

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Virtual Professional Marketing Fundraising 105

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. While I was working “ Measuring the Networked Nonprofit ” with KD Paine several people said I had to read Mario Morino’s Leap of Reason which is about how nonprofits can manage to outcomes. ” Here’s a quick review of both books.

Metrics 101

Metrics Measure Analytics Method 101

NTEN

OCTOBER 12, 2011

By Beth Kanter, Beth's Blog. There are lots of debates in the amazing world of measurement and learning: The only valid data is quantitative data. Only measure impact, not process. When the issue of interest moves from measurement for accountability/compliance to #evaluation for learning – from Karcsig. And so it goes …….

Story 74

Story Data Analysis Structure 74

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics. Through our conversation, we also touched on the metrics for blogs. I've summarized a couple of the tips he offers about methods for testing. (1) This is a technique for testing two or more versions. (2)

Analytics 94

Analytics Web Screencast Metrics 94

Gyrus

AUGUST 9, 2016

It is best to establish clear methods and processes in which the business as a whole can easily achieve their lofty goals. The benefit of establishing a training and development program is that calculated measures can be placed that will allow you to address some of these concerns. Certifications.

Training 76

Training Train Develop Method 76

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2013

I was invited to present a key note at the Mekong ICT Camp in Thailand about nonprofits, social media, and measurement. This method was used because the facilitator needed to speak into the mic so I could hear the questions. kanter we have wifi connection interuption here. Henry Khu (@HenryKhu) May 7, 2013.

Thailand 95

Thailand Laos Cambodia Burma 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. There are no systems in place, no dashboards or simple collection method. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Qgiv

APRIL 10, 2023

If you’re hosting a text fundraising campaign for the first time, make sure you run a few test text messages once you choose a fundraising platform. Create your goals using the SMART method. Set objectives that are Specific, Measurable, Achievable, Realistic, and Timely. Another method is to utilize urgency in your messaging.

Guide 52

Guide Fundraising Platform Campaign 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

We know that the road to great results is paved with controlled experimentation , one hypothesis and test at a time. Using the scientific method for experiments can yield insights about how much time and effort – whether our effort has to reach perfection or not. What are the right tools to help measure success?

Social Media 119

Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

Social Media 99

Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 2, 2012

And, will complete my work on E-mediat project , a capacity building project in the Middle East. Maybe my next book will be about something about Networked NGOs and capacity building methods … What are your plans for 2012? I now look forward to further refining curriculum and workshops over the coming months.

Learning 92

Learning Pakistan Haiti Facilitation 92

Neon CRM

NOVEMBER 30, 2023

Create goals that are specific and measurable to ensure that the stories you tell are purposeful (“specific” and “measurable” just so happen to be the first two letters in the S.M.A.R.T. It’s also helpful to be transparent about the methods you use to gather stories and your goals in doing so. goals acronym).

Storytelling 52

Storytelling Guide Nonprofit Story 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2012

Over the holiday break, I read 18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done by Peter Bregman who blogs at at the HBR. This past year of writing the book “Measuring the Networked Nonprofit” with KD Paine and editor Bill Paarlberg, I got a taste of slowing down. Flickr Photo by Sebr.

Reflection 102

Reflection Technique Journal Teach 102

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges. Flickr Photo by Johnny Hall.

Social Media 96

Social Media Media Social DC 96

Nonprofits Source

NOVEMBER 3, 2017

How to measure and track digital marketing success. For example, Place use to be limited to a physical storefront and the value of its location measured in foot traffic. Donors are shifting their preferences to online giving as their preferred method of donating to causes they care about. Last year saw a 7.9%

Beginner 91

Beginner Digital Marketing Guide 91

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

He wanted to raise some money to help the local orchestra and test some ideas. The title of this blog post is of course a wildly inaccurate claim. All communications were strictly limited to my blog, Twitter and Facebook. I did not use any of these methods. Measure those elements as well. Here is what he learned.

Nashville 97

Nashville Twitter Blogger Contest 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

.” The reports offers up the metaphor of “ how shift from fighting fires to innovation ” The report also talks about an organization’s cultural readiness to switch to a culture of continuous improvement, using a blog post I wrote about being data-informed for inspiration. There are periodic (e.g., delivered).

Culture 50

Culture Data Create Reflection 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2010

Note from Beth: I first encountered Nina Simon through her awesome blog back four or five years ago. As far back as the 1880s, scientists have led “citizen science” projects in which amateurs are invited to participate in formal scientific research by volunteering to count birds, measure soil quality, or document non-native plant species.

Model 98

Model Activities Active Activism 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives. Test three times and if doesn't lead to action, you are wasting your time! Are there links from blogs?

Screencast 50

Screencast Analytics Measure Web 50

Connection Cafe

MAY 14, 2013

And, as a side note, Jay also frequently blogs about topics such as software product development, entrepreneurship, books, and the wonders of the digital age. Therefore, many organizations choose to stick to traditional segmentation methods like RFM (recency, frequency, monetary), which are widely accepted and easily explained.

Business 35

Business Interview Test Blackbaud 35

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 18, 2014

There are two different methods to evaluate your training. It defines the outcomes of training in four different areas that you can measure. However, if you were doing a 6 month peer learning program, you would definitely want to look at the four levels of outcomes and measurement them. The four levels are: Reaction.

Evaluation 128

Evaluation Training Train Tips 128

sgEngage

JUNE 2, 2011

In a nutshell, creating a social media strategy that can stand the test of time. That moves from media theory all the way through to measurement and sustainability. Instead I seek out newer voices on the edge, as well as a few international blogs. Creativity and innovation demands unique twists and turns and methods.

Question 40

Question Social Media Empowerment United States 40

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. Use of metrics to measure your results.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 13, 2013

I was only there for 48 hours, but I did two workshops on two different topics ( nonprofit social media managers workshop and measurement ), a discussion on impact measurement in the Beacon Lounge , and lighting talk failure Good By Global (the Social Good Summit at SXSW).

Global 98

Global Social Artist Technique 98

Gyrus

APRIL 5, 2018

Be sure to methodically ask yourself this set of questions before choosing an LMS: What are your development objectives? Almost all LMS vendors will provide a demo or trial period for testing their product before your purchase. A trial will help you measure many factors like flexibility, customization, growth, and usability!

Analysis 40

Analysis System Environment Learning Management 40

Wild Apricot

JUNE 27, 2008

This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. This blog is sponsored by Wild Apricot membership software : a set of tools for membership administration , event registration , website management , online fundraising - with friendly and knowledgeable tech support.

Knowledge 60

Knowledge Effective PDF Evaluation 60

Tech Soup

JUNE 15, 2012

The resultant traffic and chaos from commuters attempting alternate methods of transportation including ferries, buses, and carpooling likely resulted in something of a local holiday – as highways turned into parking lots. Obviously not all jobs can be done effectively in a remote work framework.

San Francisco 50

San Francisco Training Train Organization 50

Gyrus

JUNE 28, 2016

Before I start, it is best to issue a few disclaimers: I am not a neuroscientist; this blog post is not written with appropriate scientific method. E-Learnings can quickly instruct and measure user issues with content, and let you know what further actions may be necessary. How We Learn – Capitalize On Knowing.

Learning 49

Learning Instruction Instructional Training 49

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2009

Outlined in the brief article below is a new way of using the Web and web services to gather peoples’ stories – anecdotes, video clips, podcasts, blog posts and all sorts of other snippets – and help not-for-profit organizations move into action planning based on the “raw material” of what people are saying and talking about.

Story 79

Story Action Model Adopt 79