M+R

DECEMBER 9, 2022

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. GA4 has been built to provide cross-platform data, so user activity can be tracked across web and app access.

Analytics 89

Analytics Google Track Data 89

Amy Sample Ward

NOVEMBER 15, 2010

During this time, I’ve help create community maps and strategic plans with my own team and with many other groups. More and more often, I get asked at conferences or on the blog for more information about how to create a community map or content plan. Community Map. Why : Why map your community? Content Map.

Map 122

Map Content Community Howto 122

Amy Sample Ward

FEBRUARY 26, 2012

If the numbers you are tracking don’t give you an action, how valuable are they? If the numbers you are tracking don’t give you an action, how valuable are they? For example, if you track just how many people come to your website, it doesn’t give you much action. What do you think?

Metrics 227

Metrics Social Media Media Social 227

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. How can these tools help you track meaningful data?

Analytics 109

Analytics Digital Tools Measure 109

Amy Sample Ward

MARCH 22, 2012

While there are many, many organizations working on water-related issues all around the world, there’s one I want to highlight: Water for People. FLOW is an on-site technology that broadcasts data instantaneously to the Water for People website/FLOW map providing important information about the operating status of WFP projects.

Data 241

Data Map Broadcast Project 241

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). Community Mapping. >> Content Mapping. >> Presentation. YOU can do it!

Metrics 219

Metrics Community Map Template 219

sgEngage

AUGUST 9, 2023

Measure your outcomes and tell your story. In healthcare organizations, it is vital to be able to show quantitative measurement of your impact, whether you are showing the community benefit impact, tracking dollars spent delivering direct services or reporting back to donors. But are you telling the right outcome story?

Effective 68

Effective Tips Grant API 68

Candid

MARCH 21, 2023

Philanthropic responses to the Turkey and Syria earthquakes Candid has been tracking philanthropy’s response to the Turkey and Syria earthquake and reporting on major giving by public corporations and foundations. million in grants to local nongovernmental organizations (NGOs) in Turkey. million) in Syria. million) from Allianz , €1.5

Syria 111

Syria Turkey Disaster Pledge 111

Classy

JULY 14, 2021

As part of our debrief of the event, we wanted to share some insights from the Classy staff who organized it. Ways to measure your efficiency and success within each . How to Measure Success. They also measure retention to see how many return each year and what factors could play into increases or decreases. .

Virtual 105

Virtual Professional Marketing Fundraising 105

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Candid

FEBRUARY 7, 2023

Like climbing a mountain, it helps to have a path to follow to reach its summit, or in this case, a map of sorts to guide you to your desired destination—a compelling proposal that unlocks funding to advance your mission-driven work. Information about your organization and its experience addressing your proposal’s key need or problem.

Proposal 105

Proposal Grant Summary Project 105

Byte Technology

DECEMBER 15, 2021

You don’t want to waste time and money in social media marketing (SMM) if your highest conversions are coming from organic sources. Those written goals will serve as an overview map for you and your leadership team. New marketing and advertising channels with measurable goals will help your prospective customers hear about you.

Marketing 246

Marketing Analysis ROI Picture 246

NTEN

NOVEMBER 1, 2010

During this time, I've help create community maps and strategic plans with my own team and with many other groups. More and more often, I get asked at conferences or on the blog for more information about how to create a community map or content plan. Community Map. Why : Why map your community? Content Map.

Map 75

Map Content Community Chart 75

Amy Sample Ward

SEPTEMBER 20, 2013

Give me an interactive map, a pivot table, even a plain old pie chart and I’m happy. We can’t forget that to be data-informed as an organization and as decision-makers, we have to actually be informed by that data (see what I did there?). —– I love data as much as the next person. data nten'

Metrics 158

Metrics Impact Change NTEN 158

Saleforce Nonprofit

JULY 28, 2021

Salesforce is a platform that can transform the way an organization conducts business. It can streamline tracking and reporting processes, enhance communication with donors and constituents, and consolidate necessary information. To get the most out of Salesforce, your organization will need to know how to use it to its full potential.

Tips 127

Tips Consultant Platform Training 127

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. what things need to be measured. Think about which things you really need to track and measure those, not everything you could possibly track. Can’t wait!

Social Media 102

Social Media Map Strategy Media 102

Media Cause

JULY 11, 2023

For nonprofit organizations, making an impact without breaking the bank is crucial. This helps ensure that the organization can run more efficiently and devote attention to areas that need it the most. Consistency demonstrates professionalism and commitment and keeps your organization in the minds of your audience.

email 52

email Service Marketing Metrics 52

Get Fully Funded

JANUARY 17, 2022

The solution is to have a recipe or rather, a plan, that maps out all your fundraising for the year. You see, your annual fundraising plan is a treasure map that leads you to the exact activities that will raise the most money for your nonprofit over the course of the coming year. Do you really want to make fundraising so hard?

Fundraising 134

Fundraising Activities Active Activism 134

Nonprofits Source

OCTOBER 25, 2023

Technology is increasingly changing the future of nonprofit marketing , which is why your organization must leverage its software to keep up. In this guide, we’ll explore three ways your organization’s marketing efforts can be supported by its constituent relationship management (CRM) software. Measure campaign effectiveness.

Marketing 52

Marketing Support Demographics Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Tracking for Impact and Learning. Their dashboard already did a great job at tracking impact metrics about the reach and size of their audience, but they wanted to go deeper in tracking engagement and taking action. They created a concept map of the different themes that emerged. Data Measurement'

Design 99

Design Marketing Metrics Measure 99

Forum One

OCTOBER 13, 2021

In Forum One’s recent webinar on measuring impact , we shared how we define and approach impact and broke down a winning recipe for building impact opportunities. We also discussed the challenges of measuring impact and how to overcome them. So how do you create and measure impact? Impact opportunity statements.

Impact 36

Impact Build Measure Social Media 36

Nonprofits Source

JUNE 22, 2017

Second, social media isn’t enough on its own to expose your organization to a new audience. On average, visits from social media represent 6.92% ( 65.33% of which is driven by Facebook ) of all traffic to nonprofit websites compared to 47.09% from organic search. of all impressions were organic. Step 1: Define your goals.

Digital 111

Digital Marketing Guide Chapter 111

Allegiance Group

APRIL 15, 2024

Direct mail gives your supporters a physical object to connect them to your organization, making it a highly personal way to reach out. This builds up your reputation as an established, trustworthy organization. Conduct research about your organization’s specific market, working to identify marketwide consumer and technology trends.

Mail 52

Mail Fundraising Nonprofit Channel 52

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. The purpose of a content strategy is to map out the goals for your website and the content that will help achieve the messaging for each section. How do you achieve this?

Content 47

Content Strategy Map Audience 47

Classy

AUGUST 4, 2021

They may also receive payout reports or other data from different teams to incorporate and track within a database. High-performing teams collaborate with database owners to ensure everything is organized and accessible for successful campaigns and relationship building. Marketing and Design. Senior Vice President of Marketing.

Fundraising 95

Fundraising Metrics Database Nonprofit 95

CauseVox

APRIL 29, 2021

Starting to fundraise without a plan is like building a house without a draft – you need a plan to know where you’re going, and to keep you on that track. They’re organized, actionable and tell a complete story of how you’re going to achieve your goals. Prioritize Using a Fundraising Plan. Fundraising Goals.

Calendar 98

Calendar Template Guide Fundraising 98

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

sgEngage

SEPTEMBER 6, 2022

No matter the size of your organization or the scope of your marketing budget, it can be difficult to know where you sit in the journey towards marketing maturity. And, if you’re like many organizations you are trying to tackle all aspects of marketing with the same level of effort. These include: Research and analytics.

Marketing 79

Marketing Blackbaud Analytics Trend 79

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Growing your community of supporters is the only measure that matters.

Lesson 59

Lesson Fundraising Digital Test 59

Allegiance Group

MARCH 18, 2024

Yet, just like a master builder scrutinizes every angle and dimension, you also need to ensure you have the right tools to measure your creations’ success. In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map. Think beyond higher revenue.

Measure 52

Measure Fundraising Analytics Channel 52

Whole Whale

MARCH 22, 2022

For many nonprofit organizations, the rise of crypto philanthropy has been a shock that seems to have appeared virtually overnight. Cryptocurrency is currently transitioning from the ‘laugh’ to the ‘fight’ stage as the Federal Government is making plans for measured regulation s. Now, in 2022 Pew Research surveys show that 87% of U.S.

Donor 52

Donor Difference Ukraine Podcast 52

Givinga

FEBRUARY 26, 2019

Corporate responsibility can be incredibly impactful for business performance and profits, but unfortunately, many CR efforts, especially when it comes to workplace giving, are still broad and poorly measured with little or no direct connection to business performance. Donation Tracking and Impact Reporting.

Profit 45

Profit Software Benchmark Student 45

Bloomerang

FEBRUARY 1, 2023

25+ Fundraising Apps for Your Nonprofit to Consider Fundraising apps can be powerful tools for raising more for your mission, but each one is different and will provide different benefits to your organization. It helps your organization work smarter rather than harder. Let’s explore both kinds of apps in the next section.

Org 81

Org Raise Tools Help 81

Classy

JUNE 8, 2021

Given its member base of 756 million global professionals in over 200 countries, LinkedIn can be a powerful social media platform to help achieve your organization’s goals. This can help you grow your organic reach dramatically. Meet and Measure Key Objectives. Discover the Right Post Frequencies for Higher Engagement.

Linkedin 121

Linkedin Nonprofit Search Hosting 121

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. That’s why far too many organizations operate without a clear marketing strategy: making a good one is time-consuming. . As the first step to developing a strategy, set clear, measurable goals. Overlooking important trends.

Marketing 52

Marketing Social Media Nonprofit Integration 52

DNL OmniMedia

FEBRUARY 11, 2021

On average, we know that over 80% of a nonprofit’s total donations come from the top 12 donors to the organization. That might be why a giving officer’s average span to stay at a nonprofit organization is less than three years. How do we know this? Stand-Out Features of Blackbaud FPM. Focused Prospecting. Moves Management.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Forum One

APRIL 8, 2021

Many organizations had to start over and reconfigure their entire approach, as well as rely heavily on their websites as a primary communication tool. Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. Repurpose & revive.

Impact 77

Impact Channel Audience Content 77