Connection Cafe

JUNE 26, 2018

A well-crafted donor survey delivered in a savvy way can provide the facts you need to make smarter fundraising and marketing decisions going forward. And while this article is specifically about donor surveys, many of the lessons here apply to all surveys. . Do you have concrete goals for what the survey will achieve?

Survey 29

Survey Donor Effective Audience 29

M+R

MARCH 14, 2024

We weren’t sure what messaging angle to take with Pi Day after taking a step back from Penny Pi, so we started with message testing. We tested different angles on how to present the Museum’s mission in the context of Pi Day to see what would resonate most with folks, as well as images and taglines for the campaign.

Giving 95

Giving Museum New York City Boston 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2019

Send a paper survey to people asking what they care about, engage with them, share information they are interested in, and ask them to give.” Adam traced the history of how fundraising practices, from face-to-face, direct mail, telemarketing, digital, mobile, and AI. It’s the 21st century version I what I did years ago.

Campaign 113

Campaign Fundraising Adobe Test 113

Pamela Grow

JANUARY 18, 2021

Sarah writes: Our organization is overdue for creating a welcome email to send after someone joins our mailing list. Consider including a short survey. Consider testing an email welcome series! Right now it’s just the standard message that comes with our email service provider (ConstantContact). What else should it include?

email 78

email Lesson Rate Policy 78

The Modern Nonprofit

APRIL 18, 2023

conduct research Gather data on your current supporters Review your nonprofit’s existing data, such as donor records , volunteer information, and past survey results. Gather new data directly from your target audience This can be collected through methods such as surveys, interviews, and focus groups.

Guide 52

Guide Donor Fundraising Social Media 52

sgEngage

AUGUST 10, 2021

What is more accurate is a click or, even better, an action (survey submission, ticket purchase, gift, etc). But there are actions you can take to increase clicks and actions within your emails – and now is the time to start testing what works best for you. Yes, that may dramatically reduce your target audiences.

Metrics 112

Metrics Open Blackbaud gMail 112

NetWits

JUNE 19, 2012

A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. They test offers, messaging and more. Apply what’s working in the corporate world to your email programs, including: Testing variables like subject lines and calls to action , for starters.

email 150

email Test Conference Benchmark 150

NTEN

SEPTEMBER 22, 2011

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? In 2010, we started preparing months in advance for end-of-year fundraising. Will a video boost the response rate?

Case Study 75

Case Study Test America Studies 75

sgEngage

APRIL 10, 2023

Start testing your outreach plans. Start testing your outreach plans. Test run Facebook fundraising for other campaigns and create a guide of fundraising best practices your volunteer fundraisers can use. Listen to your supporters’ needs by sending surveys and polls where they can provide feedback. Your website.

Demographics 72

Demographics Retention Donor Research 72

3rd Sector Labs

AUGUST 15, 2014

social media, surveys, conversations) to let donors know they are being heard and appreciated. Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. Test targeted messaging prior to launching full campaigns. Use small data (i.e.

Digital 138

Digital Data Marketing Org 138

NetWits

DECEMBER 2, 2010

Preference and Opinion – this is something that you can survey or poll your donors on, and collecting this information via an online portal is a great idea. Lastly, when in doubt, segment your e-mail list like you would for direct mail. E-mail Schedules & Strategies. First, Create a Plan.

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email Marketing Mail Metrics 149

Whole Whale

MARCH 30, 2023

Communication preferences : Knowing how your donors prefer to communicate, whether it’s email, social media, phone, or direct mail, can help you deliver your message to them more effectively. You can gather this information from your donor database, surveys, and other sources.

Donor 52

Donor Build Demographics New York City 52

M+R

FEBRUARY 5, 2021

In all likelihood, you are able to reach these donors via direct mail and/or telephone outreach. One hot take: We did an informal survey of several groups, and while we found that most are not yet using peer-to-peer texting to reach their mid-level donors, the handful of organizations who are doing so are getting GREAT results.

America 105

America Digital Audience Channel 105

Everyaction

APRIL 30, 2018

Using surveys to ask for input shows alumni that their thoughts are valued. Surveys are also a useful tool for keeping up-to-date demographic information about location, professional field, and more. The key to running a cost-effective direct mail program is effective testing. Data-driven direct marketing campaigns.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Using surveys to ask for input shows alumni that their thoughts are valued. Surveys are also a useful tool for keeping up-to-date demographic information about location, professional field, and more. The key to running a cost-effective direct mail program is effective testing. Data-driven direct marketing campaigns.

University 40

University Practice Tech Mail 40

NetWits

MAY 26, 2011

The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. A new version of Google Analytics is currently in Beta testing and a future web post will address what you should know before using. Google Analytics Dashboard.

Report 251

Report Web Analytics Comparison 251

sgEngage

OCTOBER 14, 2022

blogs, videos, photos, etc… Social media platform insights can offer a lot of this information but doing an informal survey or poll can also work to learn more about your audiences. Developing a strategy for embedding purpose-driven communications based on audience data will likely involve a fair amount of trial and error.

Communication 73

Communication email Marketing Museum 73

Amy Sample Ward

JUNE 13, 2011

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone.

Web 114

Web Norway Russia Mexico 114

Saleforce Nonprofit

JULY 21, 2021

According to Salesforce.org’s Nonprofit Trends Report (3rd Edition), 71% of organizations surveyed had to accelerate their move to digital programs or events last year due to the pandemic. Discrete segments can be tested based on timely nuances in supporter behavior. And 2020 didn’t help. You Want Your Data Clean.

Integration 120

Integration System Los Angeles Picture 120

Care2

MARCH 17, 2014

And, if you were surveyed on your donor engagement, would your org fall under the good, the bad, or the ugly? For 6 months in 2013, after making an online contribution, they tracked all interactions with these organizations through direct mail, online, and by phone. You should always thank your donors across channels. Monthly Giving.

Effective 72

Effective Donor Mail Channel 72

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

She advises using various parts of the Grunig instrument which you can be done for free using Survey Monkey or Zoomerang or a poll on a blog. And very likely they are simultaneously doing direct mail and/ or events or PSAs etc. The problem is that most people are already doing something before they decide to measure.

Measure 100

Measure Social Media Survey Relationship 100

Connection Cafe

AUGUST 9, 2013

Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. And perhaps your next tweet or mailing. Helps data integrity (verify mailing address; find out interests). #3

email 48

email Campaign Test Benchmark 48

OneCause

MARCH 14, 2023

A well-designed direct mail piece sent to several local area codes or a radio or tv slot can also be great methods, depending on the budget allocated to the event. Also existing nonprofit mail channels, newsletters or PS in mailed donor communications or letters.

Marketing 52

Marketing Guide Fundraising Nonprofit 52

Whole Whale

SEPTEMBER 20, 2022

Specific services include donor database management, prospect identification, direct mail testing and analysis, online giving optimization, telephone solicitation surveys and custom reporting for all aspects of your organization’s fundraising efforts. Chase Solutions, Inc. Website: [link].

Consultant 52

Consultant Fundraising Phoenix Atlanta 52

AccelEvents

MARCH 23, 2021

Whether or not lead retrieval is your main event marketing goal or part of a bigger marketing strategy, one which includes thought leadership or brand awareness, a hybrid event or a virtual event can create opportunities for your brand to develop more distinct brand personas, categorize your target audience, and test out email marketing campaigns.

Virtual 98

Virtual Synchronous Avatar API 98

Whole Whale

MAY 20, 2021

Specific services include donor database management, prospect identification, direct mail testing and analysis, online giving optimization, telephone solicitation surveys and custom reporting for all aspects of your organization’s fundraising efforts. Chase Solutions, Inc. Website: [link].

Consultant 52

Consultant Fundraising Phoenix Atlanta 52

DNL OmniMedia

MARCH 31, 2021

To brand your organization and ensure that branding is maintained across your marketing platforms, you’ll need to design a comprehensive brand narrative that will last the test of time and communicate that clearly across all who are in charge of conveying it. Consider how your brand will last the test of time.

Guide 52

Guide Guidelines Nonprofit Mind 52

Bloomerang

MAY 10, 2022

This can include grouping donations received through peer-to-peer fundraisers, monthly giving programs, online donation forms, mail-in contributions, etc. Direct mail. Try Bloomerang for free to test out these and other donor stewardship features. Donation type: Group donors based on how they made their donation.

Relationship 95

Relationship Donor Build Tips 95

Connection Cafe

APRIL 29, 2014

Successful nonprofit marketing, especially new donor acquisition , must be targeted, tested and measured to generate a positive return on dollars invested: 1. Is that a smart phone or direct mail piece tucked in their pocket? Make sure testing is part of your day-to-day process. What’s their persona today and how is it evolving?

Marketing 37

Marketing Donor Michigan Test 37

DNL OmniMedia

FEBRUARY 9, 2022

GivingMail – Direct Mail Design. Employee surveys and workplace investigations. Custom compensation survey development and execution. GivingMail: Top Nonprofit Consulting Firm for Direct Mail Design. Zobrio – Financial & Accounting Support. Meyer Partners – Multichannel Marketing. Getting Attention – Google Grants.

Consultant 52

Consultant Nonprofit Strategy Philanthropy 52

AccelEvents

MARCH 23, 2021

Whether or not lead retrieval is your main event marketing goal or part of a bigger marketing strategy, one which includes thought leadership or brand awareness, a hybrid event or a virtual event can create opportunities for your brand to develop more distinct brand personas, categorize your target audience, and test out email marketing campaigns.

Virtual 52

Virtual Synchronous Avatar API 52

Connection Cafe

OCTOBER 20, 2020

COVID-19 pressure has tested existing EdTech needs and processes, especially in the areas of support for online students. CASE conducted a short survey that went out to a global audience and had 450 responses , a n exploration of Innovations in Alumni Relations. Emerging Tech Trends . Changes in Fundraising Appeals .

Virtual 28

Virtual South Carolina Student Education 28

Bloomerang

JANUARY 22, 2024

the IRS defines nonprofits as “Organizations that are organized and operated exclusively for religious, charitable, scientific, testing for public safety, literary, educational or other specified purposes.” You can apply for an EIN online , or by mail or fax. Starting a Nonprofit: Basic FAQs What is a nonprofit? In the U.S.,

Nonprofit 81

Nonprofit Files Policy Software 81

Pamela Grow

DECEMBER 14, 2023

Conduct A/B testing. A/B testing is the process of creating two different versions of a marketing campaign (in this instance, a web page) to determine which version is more compelling for your audience. You can conduct A/B testing by creating slightly different versions of important web pages like your homepage or donation page.

Tips 59

Tips Storytelling Images Camera 59

Qgiv

JANUARY 16, 2024

Elevate your nonprofit’s email presence and cut through the junk mail with the help of this versatile marketing software. Some of the tools this platform offers includes customizable event apps, registration and ticketing, live polling, surveys, and analytics. Test and launch your event page.

Software 52

Software Tools Management Registration 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. Testing and Coordinating: At this stage, the organization is regularly collecting data but in a bunch of different spreadsheets and collected by different people or departments. I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not.

Culture 115

Culture Data Measure Social Media 115

Nonprofit Tech for Good

JANUARY 10, 2022

Miscellaneous: The nonprofit must respond to Google’s annual program survey. The annual survey is emailed once a year and can also be submitted by going directly to the online form. Signing up for you mailing list. You can also use A/B tests to determine the effectiveness of different landing pages.

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Google Grant Guide Nonprofit 348