The NonProfit Times

MAY 23, 2024

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. “I The underlying analytics were impressive. Research backs this up.

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Test email Spam United States 52

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? True Open Rate.

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Rate Open Benchmark Mail 61

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Jerry Panas).

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Mail Money Raise Tips 61

Bloomerang

MARCH 13, 2023

The average nonprofit email open rate is 23%. Does any of this sound familiar? Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). 85% of all emails are spam. Don’t just take my word for it.

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email Communication Mail Nonprofit 73

NonProfit Hub

NOVEMBER 17, 2014

Even if you have an acceptable rate, you can still come up on the short end when it comes to donation time. Against the seed fund, mission-focused received 80 percent more donations and it also out-performed the matching donation rate by 94 percent. That sounds simple in theory, but how do you go about doing that?

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Rate Donation Ratio San Diego 52

NonProfit Hub

DECEMBER 2, 2014

Plus, he adds, the retention rate skyrockets once you secure the second donation. And Shattuck says that hanging onto those donors that haven’t given is costing you money in terms of direct mail and other marketing resources. Once you have donors segmented, you should be marketing toward them differently.

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Sound Marketing NPO Retention 53

M+R

FEBRUARY 5, 2021

And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . Do newly acquired mid-level donors retain at higher rates? In all likelihood, you are able to reach these donors via direct mail and/or telephone outreach.

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Neon CRM

MAY 16, 2024

For example, Neon CRM users can create groups based on gift size, initial donation type (online, direct mail, or in person), their level of engagement (one-time donation versus recurring donors, for example), or the campaign that prompted their gift. Sound interesting? A letter signed by “Alice K.”

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Donor Chicago Gift Children 95

Nonprofit Tech for Good

FEBRUARY 27, 2012

It’s important that you understand that if anyone donates to your nonprofit on any of these sites, the funds are mailed to the contact information your nonprofit has in GuideStar. Monitor Your Charity Ratings and Reviews. GiveWell is another independent charity rating service, although it is much smaller.

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Donation Practice Mail Newsletter 223

sgEngage

JUNE 15, 2023

Is this sounding like your month-end scramble? Your AP clerk may need a certain amount to ensure they can generate, process, and mail checks or EFT notices, while your IT manager might need greater bandwidth to regularly maintain, secure, and upgrade various technical systems for the organization.

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Nonprofit Track Doc Evaluation 76

Neon CRM

JUNE 8, 2023

and a high unsubscribe rate can be a red flag to your email service provider and ultimately impact your ability to send emails at all. This results in better email open rates , email deliverability, and clickthrough rates, and lower spam complaint and unsubscribe rates. Small lists raised more money per contact, too.

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email Newsletter Contact Nonprofit 59

Qgiv

JUNE 23, 2021

Direct mail appeals are most successful with Baby Boomers. If that sounds like your organization, don’t discount the power of organic reach! Click-Through-Rate (CTR): This is a measure of the number of times those who view your ads click on the ad and get taken to your website. Direct mail tips.

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Practice Marketing Fundraising Social Media 52

Connection Cafe

APRIL 3, 2014

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates? Then, it hit me one day- just because someone is on our mailing list does not mean they are passionate about what we do. Sound like you?

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Retention Rate Donor Lesson 53

3rd Sector Labs

MAY 14, 2014

Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. Sounds worthwhile, right? And we wonder why retention rates are falling, and why donor acquisition efforts fail too often. This is starting to sound complicated and laborious, I know. It’s a show-stopper.

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Analytics Data Fundraising Database 170

Byte Technology

AUGUST 9, 2015

And yet, according to website monitoring service StatusCake, it happens to thousands of companies every day as a result of being “blacklisted” by mail servers, browsers and complex filtering systems and corporate firewalls. What is blacklisting, and how do so many companies find themselves in this predicament?

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Communication Spam Newsletter Yahoo 100

Qgiv

MAY 4, 2021

Though recurring giving isn’t perhaps as magical as that title sounds, it really is an incredible tool that is widely underutilized in nonprofit fundraising. Most will sign up online, but don’t forget to remind people writing a check or giving by credit card through the mail that monthly is an option. Problems recurring giving solves.

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Problem Program Giving Gift 105

Top Nonprofits

AUGUST 17, 2021

If any of this sounds like you, and you’re tired of being so stressed, check out this webinar, led by fundraising and leadership expert, Mazarine Treyz (Wild Woman Fundraising). She specializes in nonprofit leadership, fundraising careers, writing fundraising plans, direct mail, e-newsletters, and copy for online fundraising.

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Connection Cafe

MARCH 23, 2014

Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting. I’d love to get a follow up thank you letter in the mail. The point is that maintaining strong and healthy relationships takes time, energy and regular attention. Immediately.

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Retention Sound Donor Fundraising 42

Bloomerang

AUGUST 21, 2023

sure also to include the overhead rate of staffing and running your nonprofit. Many institutional funders will, in their applications, cap your allowable overhead rate, usually around 10%, even when your actual costs are higher! But when setting your total fundraising goal, you can include the actual overhead rate.

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Action Report Practice Fundraising 74

NonProfit Hub

FEBRUARY 6, 2019

Remember: if it sounds too good to be true, it probably is. These services will help you reach more specific groups of people by dividing your audience into mailing lists (for example, a first-time donor mailing group vs. a major donor mailing group).

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Marketing Captivate Social Media Mail 56

Qgiv

SEPTEMBER 1, 2021

Make sure that your emails sound like the rest of your communications. Text messages have an astounding 98% open rate and only take 90 seconds for a response. Tried and true methods like direct mail and local media spots on radio and TV can be a perfect complement to the rest of your marketing efforts if done right. Direct mail.

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Channel Marketing Donation Giving 52

Get Fully Funded

OCTOBER 3, 2022

You know, the kind where you get mind-blowing results like higher than average email open rates, more donations than ever on Giving Tuesday, and surprise donation after surprise donation the last week of the year. Sounds great, right? You need to be there to open the mail, get donations processed, and get thank-you letters out.

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Fundraising Goal Money email 80

Get Fully Funded

MAY 29, 2023

When you receive a gift by check, you should print and mail a personalized letter of appreciation that serves as the receipt. Subject lines with questions have higher open rates. Try reading your letter aloud and see if it sounds like you are chatting with your donor. You could go with, Do you know you are a hero?

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Get Fully Funded

JULY 12, 2009

A small nonprofit serving children recently sent out their first direct mail appeal using a rented list. It cost them $427 to send the mailing, and their Board is concerned that they’ve lost money. Here’s what I said: It sounds like you picked the best possible time to mail. But you gained 10 new donors.

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Mail Mentoring Gift Sound 63

Get Fully Funded

JUNE 18, 2023

With suicide and addiction rates climbing in the nonprofit sector, it’s more important than ever to recognize when you are doing too much and make changes to alleviate the overwhelm before it takes control. Sounds serious. Send someone else to pick up the mail, drop off a deposit at the bank, or pick up toilet paper for the office.

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Fundraising Nonprofit Volunteer Life 119

Connection Cafe

OCTOBER 26, 2017

We had goals to increase total giving to the NMSU system, increase alumni giving rates, see participation of 1,000 donors, add endowments for colleges, departments and units across the system and establish communication partnerships with local businesses. Teamwork: Teamwork makes the dream work ; it might sound cheesy, but it’s true!

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New Mexico Mexico Story Mail 42

Allegiance Group

JUNE 7, 2023

A 2022 Fundraising Effectiveness Project study found while overall fundraising grew by 2.25%, retention rates declined. Every email, mailing, and newsletter needs to be tailored for each individual donor, including the requested or recommended donation amount. Direct Mail Donor Acquisition Strategies. Ask for more support.

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Donation Practice Fundraising Gift 52

Connection Cafe

JUNE 15, 2017

Monthly giving almost sounds too good to be true, doesn’t it? As we all know, the key with improving donor retention rates is to get that important second gift as soon as possible, preferably within the first 3 months. 4 Ways to Improve Donor Retention Rates with Monthly Giving. Send a Special Invitation to Give Monthly.

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Retention Donor Giving Rate 35

Tech Soup

MAY 16, 2017

It sounds pretty technical, but it is reasonably straightforward. Two often-requested donations are Norton Small Business to protect local networks and Symantec Mail Security to add an extra layer of protection to Exchange Server–based email systems. How to Make an ROI Case. Adobe Creative Cloud.

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Technology Adobe ROI Analysis 60

Connection Cafe

JUNE 12, 2014

Ask any fundraiser that knows direct response and she will say how happy she is to get a 10% response rate. She won’t say that she is happy her donors just threw away 90% of a direct mail campaign. There is no way you can mail every donor on this list. There is also no way every donor will respond even if you did mail them.

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Donor Files Strategy Mail 37

NTEN

APRIL 5, 2012

Sounds like we need to be optimizing our emails for mobile devices! Other highlights: The advocacy email response rate increased by 28% from 2010, to 3.8%. The median nonprofit email-driven donation form had a completion rate of 17%. The median nonprofit email-driven donation form had a completion rate of 17%.

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Benchmark NTC Studies NTEN 64

NTEN

NOVEMBER 2, 2009

Do these statements sound familiar? Despite the facts and the data, organizations small and large that are spending huge amounts on direct mail and telemarketing are reluctant to move spending to the online channel — even when the data clearly shows that integrating online with offline campaigns makes the overall program more successful.

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Convio Mail Newsletter Game 76

Connection Cafe

AUGUST 8, 2018

It may sound easy, but in truth it takes a team of people and a lot of moving parts to make it successful. Gone are the days of just sending out pledge forms in interoffice mail and expecting people to respond. Sounds too good to be true! Starting your own employee giving campaign is not for the faint of heart!

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Campaign Giving Strategy Pledge 24

NonProfit Hub

AUGUST 13, 2015

Choosing a title for your email is one way to help your messages stand out and reach more people on your mailing list. The most important part of any email marketing campaign is to have software that tracks deliverability, open rates, clicked links and other metrics. All sound like decent offers, but they are nothing but junk messages.

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email Spam Brain Rate 28

NonProfit Hub

AUGUST 13, 2015

Choosing a title for your email is one way to help your messages stand out and reach more people on your mailing list. The most important part of any email marketing campaign is to have software that tracks deliverability, open rates, clicked links and other metrics. All sound like decent offers, but they are nothing but junk messages.

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email Spam Brain Rate 28

Connection Cafe

FEBRUARY 23, 2016

Most of us have heard the philosophical question numerous times: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Retention rate of new donors who only gave once in the last year is 25%. The retention rate of donors who gave two years in a row is 65%. Do you know your retention rate?

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Communication Donor Retention Rate 20

Connection Cafe

NOVEMBER 26, 2013

If this sounds all too familiar, you’re not alone. That may sound cold, if not ruthless, but you’re a fundraiser first. However, if time does not allow a direct mail piece, focus resources on crafting a dedicated email series. We’ve all been there. However, January is exactly the time to strike.

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