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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

It’s worth noting that in the survey the questions about email marketing and fundraising are only presented to those that have working knowledge in nonprofit email marketing and fundraising. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

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Seth Godin on Innovation, Failure and Why Non-profits Should Stop Operating like Businesses

NetWits

Back in January of 2008 he told us (the non-profit sector) that we should be looking to use the internet in new and innovative ways to build community and engage our supporters because direct mail, although still a huge revenue source, was beginning to show signs of fatigue. Troublesome] Fundraising Stats. My Question to You.

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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

When we say video works, we don’t mean every video works, any more than we mean every email works or every direct mail piece works. When we create video strategy we answer the questions like what has worked for you, what assets and resources do you have, and what stories are there to tell. The same is true with video.

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Create an Online Donation Receipt that Leads to More Donations

Get Fully Funded

When you receive a gift by check, you should print and mail a personalized letter of appreciation that serves as the receipt. Subject lines with questions have higher open rates. Make sure the stat truly makes the case that your donor’s gift made a difference. And, make sure the stat makes sense.

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7 Unique Tips for Online Donor Engagement

Achieve

Ask supporters open-ended questions. Question: When there are so many different social media platforms—not to mention the old standbys of email and texts—how do you reach your followers? such as event attendance, email open rates, website visits, direct mail response rate, social media engagement, and volunteer activity.

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Exact Target’s 50 Emailing Tips and Stats for 2014 Reduced to Three Key Takeaways

Connection Cafe

That’s why I took Exact Target’s fantastic list of 50 Email Marketing Tips and Stats for 2014 and boiled it down to three key takeaways for nonprofits. The #1 email client for Gmail users is the iPhone’s built-in mail program, with 34% of all Gmail opens. Subject lines fewer than 10 characters long had an open rate of 58%.

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Get the 2010 eNonprofit Benchmark Study (It's Free! Also, Important)

NTEN

Here's a hit list of our high-level benchmarks from this year's study: Email fundraising response rates were.13%, 13%, and email advocacy response rates were 4.00%. So, if we were you, we'd download the full report and then give it a read, asking yourself these important questions: Are we tracking these stats?