Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Pamela Grow

MARCH 7, 2024

If you’ve got a regular email newsletter, it sets the stage — the tone — for the rest of the emails you’ll send. A Reactivation Email If your nonprofit has an email list that you’re mailing to consistently, you’ll want to make a practice of cleaning your list regularly. Here’s a terrific example. But how do you make yours engaging?

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email Storytelling Newsletter Nonprofit 69

Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Gone are the days of list acquisitions and swapping of mailing lists. 3) Capture social media followers that visit your website.

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Nonprofit Tech for Good

JANUARY 13, 2020

4) Add to Mailing List. You can also use your ‘Confirmation Page’ to specifically ask donors to opt-in and receive your email newsletters and text message updates. Thanking your supporters after giving is crucial to donor retention and making them feel more connected to your cause. 5) Video.

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Care2

NOVEMBER 6, 2014

All nonprofits struggle with donor retention. Some of your donors are extremely connected to email and mobile, but others still appreciate that newsletter delivered by the postal service. Make sure that you email your donors, but also mail them letters, especially if they are responsive to mail. Some people like both.

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Retention Donor Stats Mail 70

Neon CRM

NOVEMBER 17, 2023

Ultimately, the goal of a membership engagement strategy is to improve member retention. Fundraising 10 Steps to Plan a Successful Membership Drive 9 min read Read Now 3 Membership Engagement Strategies That Boost Member Retention You worked hard to grow your member base. Here are some concrete ways to get them to stick around.

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Pamela Grow

JANUARY 11, 2024

Donor retention should factor into your planning for 2024 in a big way. Build your fundraising program around retention. You publish a regular newsletter? Direct Mail is essential Direct mail is essential to nonprofit fundraising for the small to mid-sized primarily community-based nonprofits I work with.

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Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. What is the difference between donor acquisition and retention? subscribing to your newsletter).

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Pamela Grow

JANUARY 25, 2024

It’s not even how compelling your offer is, or your mailing list. A few years back, I asked donor retention expert and copywriter Lisa Sargent for her advice on stewarding monthly donors, and here is what she said: Some “best practices” I’d recommend based on direct experience and personal research: 1.) and it also says thank you.

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Pamela Grow

SEPTEMBER 14, 2023

Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What I can tell you is that you’ll be thinking differently about every aspect of your next mailing.

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Game Fundraising Storytelling Press 59

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 3) Launch a Tribute Giving Program.

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Qgiv

AUGUST 9, 2023

It’s undoubtedly a challenging time for new donor acquisition, underscoring the constant importance of retention. Day 5: Send a mailed thank you note (consider handwriting the note or having your executive director sign the note for a personal touch). Day 10: Send an email newsletter. Day 2: Call the donor to say thank you.

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Neon CRM

JUNE 16, 2023

For example, if they previously gave $50, you might give options of $40, $50, and $60 to encourage retention and increase giving. Next, $25 donations receive a social media shoutout, $50 donations receive a newsletter mention, and $150 receive a donor event invite. They want to know where their donations go and who it helps.

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Map Donor Guide Newsletter 52

Bloomerang

MAY 3, 2021

Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). If they can’t come into the office, send them a bunch of sticky notes to write and mail back to you; insert these into the appropriate envelopes. Enclose tribute giving envelopes in mailed newsletters and/or annual reports.

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Action Donor Tips Fundraising 127

Bloomerang

JULY 26, 2022

Sign up for their email newsletter. Another way to stay informed is to sign up for the foundation’s email newsletter. Because matching gifts will not only increase your revenue, but they’ll also help you increase your donor retention rate. The nonprofit pitch is a powerful tool.

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DipJar

AUGUST 6, 2021

Volunteer Retention. Post your volunteer opportunities on several different channels, from social media to your website to email newsletters. Volunteer Retention. As a volunteer coordinator, volunteer retention is your ultimate goal. Volunteer retention is the last piece of your volunteer administration puzzle.

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NonProfit Hub

FEBRUARY 11, 2021

Regular e-newsletters are a great way to share stories. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. Tactics: Continue providing regular communication via e-newsletters, social media, website and direct mail. . For more on boosting donor retention, check out this blog!

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sgEngage

APRIL 10, 2023

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Explore advertising opportunities such as: Your email newsletter. Plus, it will boost retention after the year-end season comes to a close.

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Demographics Retention Donor Research 73

Connection Cafe

MARCH 17, 2014

According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Make a donor retention calendar to keep your donors loyal! OK, so donor retention isn’t part of your job description. Step Two: Make your Donor Retention more Manageable by Creating a Thanking Policy.

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Kindful

NOVEMBER 19, 2021

Thanking donors is a common best practice , but thanking volunteers is just as important for retention, appreciation, and morale. . You could also share that volunteer’s story (with their permission) with your supporters on your social media platforms, on your website, and in your newsletter. Feature them in your communications.

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The Modern Nonprofit

APRIL 18, 2023

This may include email , direct mail, social media , phone calls, or in-person events. On the other hand, if a segment prefers direct mail, ensure you include them in your mailing list for physical newsletters and updates. Track key performance indicators (KPIs) such as donor acquisition, retention, and average gift size.

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Guide Donor Fundraising Social Media 52

Media Cause

JULY 11, 2023

Whether someone just joined your mailing list or made a donation, your email system sends personalized messages automatically. Examples of common goals include: Donor retention Increasing event attendance Recruiting volunteers Ensure these goals align with the broader objectives of your nonprofit organization. Content is king.

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Neon CRM

AUGUST 4, 2023

It’s an important part of a good donor retention strategy. You could also: Ask them to sign up for your newsletter Invite them to an event, facility tour, or open house Mention volunteer opportunities Ask them to follow you on social media There’s a ton of room to get creative here. We hope so! What would make you smile?

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TechImpact

OCTOBER 16, 2013

email, snail mail, fax, phone, etc.). Ask your donor if you can recognize their contribution and add their comments to your next newsletter or blog post. Fundraising Industry News Leadership big donor CRM database donor donor retention fundraising major donor' Exclusive access. Public recognition.

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Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts. Online fundraising.

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Qgiv

JUNE 23, 2021

When developing a fundraising strategy, your best bet is to concentrate on two areas: your most productive donor groups and high-impact donor recruitment and retention. Your fundraising strategy should include plans for donor acquisition and retention with an emphasis on recruiting high-impact donors. Direct mail.

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Connection Cafe

MARCH 23, 2014

Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting. These three fundraising experts will be speaking about donor retention on Sunday the 23rd at 3pm CT in Room: 214 A/B. I’d love to get a follow up thank you letter in the mail.

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Kindful

APRIL 12, 2021

Thank them in your email or print newsletter. Thank them in your email or print newsletter. Similar to social media, your weekly or monthly email newsletter is a great place to highlight donors. Post on social media. Host a live streamed event. Recognize the donors on donation pages. Do some 1:1 outreach. Post on social media.

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Virtual Donor Ideas Newsletter 64

Top Nonprofits

OCTOBER 27, 2021

If that’s a print newsletter you’re already sending out to your donors, that’s great. She created the Monthly Donor Road Map and several e-books to include the Top 7 Questions about Monthly Giving , the Monthly Donor Retention Play-Book , and more. You really do not have to tell monthly donors how many updates they will get.

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Allegiance Group

JUNE 7, 2023

While nonprofit organizations should always actively recruit new supporters, you need to maintain a healthy balance between acquisition and retention. A 2022 Fundraising Effectiveness Project study found while overall fundraising grew by 2.25%, retention rates declined. Direct Mail Donor Acquisition Strategies.

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NetWits

JULY 9, 2012

Our report recommends implementing a solid retention strategy to turn one-time donors into repetitive donors. This communication can be done via email, newsletter, direct mail or social media. As that happens, “it will be critically important for all nonprofits to have an effective retention strategy in place.”.

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Pamela Grow

OCTOBER 30, 2023

Reference data from past email marketing, social media, and direct mail campaigns to see what percentage of donors responded to and/or converted because of your communications. From there, you’ll have a better idea of how donors prefer to receive communications from your nonprofit.

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Neon CRM

JUNE 23, 2023

While finding new members is always a priority, member retention is often overlooked—even though it’s less expensive to retain members than to find completely new ones. If you’re interested in building a thriving base of highly engaged members, retention should be a priority. Retention isn’t a once-a-year event.

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Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). A PS is imperative in direct mail and you’ll want to include one in your emails as well. That means for every dollar you invest in email campaigns, you can expect an average return of $44. But what about reach?

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Whole Whale

SEPTEMBER 8, 2023

For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Sending a recurring newsletter or print mailing to engage supporters.

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Qgiv

AUGUST 5, 2021

Reaching donors and engaging with them is important for donor retention! This means, you have their consent to reach out via direct mail, email, calls, and texts! Use that checkbox for event registrations, volunteer signup forms, and mailing list signup forms. That means more than half won’t make another gift to your nonprofit.

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Qgiv

JUNE 23, 2022

It can help you cultivate strong relationships with your donors and increase your donor retention. Demonstrate your donors’ impact by posting pictures, videos, and stories about how their gift is being put to work on your social media accounts and in nonprofit-wide newsletters. Stewardship.

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