The Fundraising Authority

DECEMBER 11, 2020

Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You are collecting e-mail addresses on your website, aren’t you? See that big sign-up box for our newsletter on the top right corner? What are you doing with your current e-mail contact list?

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Online Fundraising Mail Newsletter 243

Double the Donation

MAY 11, 2022

While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts.

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Mail Gift Marketing Channel 52

Pamela Grow

APRIL 10, 2024

Email or print donor newsletter? But only print donor newsletters have the “sticky” quality that leads to greater donor loyalty — and the greatest gift of all, the bequest gift. Leading international fundraising copywriter, Lisa Sargent, calls print donor newsletters your “retention engines.”

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Stream Create Newsletter Retention 52

Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. Reports and predictions of the death of e-mail fluctuate seemingly on a quarterly basis. Consequently, so has my ROI.

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Newsletter Social Media Build Media 251

Nonprofit Tech for Good

JUNE 1, 2021

To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter. 1) 69% of nonprofits worldwide regularly publish an email newsletter. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

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email Marketing Data Stats 335

Robert Weiner

NOVEMBER 20, 2013

It''s bad enough that the formatting of the first third is truly ugly (scroll to the bottom to see an image), it says someone named Raynan with my email address asked them to send me the message, the text of the newsletter includes the line "want facebook money?", Subject: Lehman Brothers Centre for Women in Business March 2008 Newsletter.

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Spam Newsletter Images Mail 112

NonProfit Hub

MARCH 12, 2019

Here’s the cold, hard truth: people won’t care about your newsletter unless you make them. Follow these suggestions to step up your newsletter marketing game. A newsletter popup is one of the first things your audience should see when visiting your website. You should also be promoting your newsletter on all possible channels.

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Newsletter Digital Captivate Headline 65

The Fundraising Authority

DECEMBER 10, 2022

Other times, we talk to our donors through newsletters, e-mails and snail mail letters. Each of these four different types of stories can be used as part of your fundraising letters, newsletters, phone calls and in-person meetings to better tell the story of your non-profit.

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Story Work Fundraising Storytelling 350

The Fundraising Authority

DECEMBER 4, 2020

My suggestions are: Include information about your year-end giving campaign in all of your regularly scheduled newsletters during the final two months of the year (including e-newsletters). Send out a snail-mail fundraising letter to your housefile list asking for a gift. Send out an e-mail fundraising letter.

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Fundraising Phase Mail Gift 201

Pamela Grow

MARCH 6, 2024

Perhaps it’s your first donor newsletter. And she publishes a bi-weekly newsletter that I never miss (and never fail to learn a thing or two from). Download your free Heartable Fundraising Writing Book and you’ll also get a free subscription to their “never-miss” weekly newsletter. Very Good Copy. They’re tried and true.

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Resource Newsletter Case Study Nonprofit 98

Nonprofit Tech for Good

JUNE 6, 2020

1) The top three preferred methods of giving are online (80.5%), bank/wire transfer (18.6%), and direct mail/post (14.4%). Sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. It’s worth noting that 68% of the COVID-19 donors were female, 31% male.

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Stats Donor India Survey 355

Get Fully Funded

AUGUST 23, 2012

Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter. Yep, nonprofits are sending out selfish newsletters. Leave time for getting it printed and mailed, too.

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Newsletter Work Hints Relationship 89

Get Fully Funded

AUGUST 23, 2012

Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter. Yep, nonprofits are sending out selfish newsletters. Leave time for getting it printed and mailed, too.

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Newsletter Work Hints Relationship 89

Pamela Grow

MARCH 7, 2024

If you’ve got a regular email newsletter, it sets the stage — the tone — for the rest of the emails you’ll send. A Reactivation Email If your nonprofit has an email list that you’re mailing to consistently, you’ll want to make a practice of cleaning your list regularly. Here’s a terrific example. But how do you make yours engaging?

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email Storytelling Newsletter Nonprofit 69

Nonprofit Tech for Good

SEPTEMBER 27, 2021

Include a prompt that asks if they want to subscribe to the newsletters before leaving the donation form, or a link that leads to more information about how to get involved in other ways, such as volunteering or attending events. Additionally, create a space on the website to acknowledge tribute gifts.

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Giving Strategy Fundraising Gift 340

Bloomerang

MARCH 13, 2023

Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). I recommend: Quarterly appeal mailings (not including newsletters) is just about the minimum I’d recommend for any nonprofit if you want to stay top-of-mind.

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email Communication Mail Nonprofit 124

Bloomerang

JUNE 8, 2021

Direct mail or newsletter. Direct mail and newsletters. While they’re more “old school,” physical mailers and newsletters are still a great way to reach your audience. Certain audiences in particular really appreciate getting a piece of mail, especially in conjunction with an online campaign. Social media.

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Platform Communication Indianapolis Channel 117

Wild Apricot

MAY 9, 2011

It's spring cleaning season - a good time to review and refresh your e-newsletter. Here are some tips to get you started.( read more ).

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Newsletter Review Tips Time 112

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. Your donor newsletter. For direct mail, always think package, not letter. Multichannel without question. Where do you begin? Your Gratitude Report.

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Free Fundraising Mail Nonprofit 88

ASU Lodestar Center

AUGUST 10, 2011

We at the ASU Lodestar Center have been wanting to do a major overhaul of our newsletter for quite a while. As many of you are undoubtedly aware, the Lodestar Center Nonprofit News is a hugely useful newsletter with gobs and gobs of valuable information. Don't subscribe to our newsletter? ASU Lodestar Center. You should!

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Newsletter Survey News Job 68

sgEngage

NOVEMBER 20, 2023

For example: Donor Type Mailing 1 Newsletter Mailing 2 Annual Donors ($5–$500) X X X Leadership Donors ($501–$10K) X X Monthly Donors (recurring gifts > $5/month) X If you have good historical data to look back on, do that, and determine what your donor base is expecting from you.

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Data Giving Work Test 97

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. You can give them an award, recognize them at an event, profile them in a newsletter, etc.

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Donor Profit Participatory Relationship 177

Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. Very rarely will folks sign up for a newsletter from a newsletter sign-up form upon first glance. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts. 3) Capture social media followers that visit your website.

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Social Media Donor Media Social 353

Nonprofit Tech for Good

JULY 7, 2016

You may have an e-newsletter list that includes all donors and supporters, another list specifically for repeat donors, and another list for supporters who have not yet donated. Promote an online contest and offer free giveaways where signing up for your e-newsletter is required to enter. Not all email lists are the same.

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email Build Newsletter Mobile 153

Pamela Grow

SEPTEMBER 14, 2023

Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What I can tell you is that you’ll be thinking differently about every aspect of your next mailing.

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Game Fundraising Storytelling Press 59

Bloomerang

MARCH 13, 2023

Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). I recommend: Quarterly appeal mailings (not including newsletters) is just about the minimum I’d recommend for any nonprofit if you want to stay top-of-mind.

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email Communication Mail Nonprofit 76

Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. 10) Include a phone number and mailing address. Sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8%

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Practice Donation Paypal Badge 363

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

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Mail Money Raise Tips 61

Nonprofit Tech for Good

MARCH 18, 2013

e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness. e-Newsletter :: The e-newsletter subscriber functionality is now prominently feature in the upper right hand corner of the home page and also on every page of the website.

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Websites Design History Online 245

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Research the steps needed to create a direct mail fundraising program (e.g. bulk mail permits, rules and regulations, mail houses). your neighbors.

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Fundraising Law Mail Donation 347

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to?

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Newsletter email Create Template 124

Nonprofit Tech for Good

FEBRUARY 8, 2012

Create an e-mail signature that includes your website, blog, and social networking links. Purchase.org domain name for website and e-mail addresses. Add e-newsletter and text alert subscribe functionality. 2) e-Newsletter. Select an e-newsletter vendor. Design an e-newsletter template. 1) Website.

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Social Media Social Tech Media 268

Neon CRM

JUNE 8, 2023

Fundraising 5 Nonprofit Newsletter Ideas to Engage and Inspire Your Supporters 8 min read Read Now How to Grow Your Nonprofit Email List Increasing email signups for nonprofits is a reachable and worthwhile goal. Use Blog Content to Drive Newsletter Signups Does your nonprofit have a blog? Find a place on your homepage to express that.

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email Newsletter Contact Nonprofit 59

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate.

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Practice Online Fundraising Nonprofit 341

Nonprofit Tech for Good

JANUARY 13, 2020

4) Add to Mailing List. You can also use your ‘Confirmation Page’ to specifically ask donors to opt-in and receive your email newsletters and text message updates. So make it easy for them to find you by including the relevant links on your confirmation page. 5) Video.

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Action Donation Mobile Social Media 339

Pamela Grow

JANUARY 25, 2024

It’s not even how compelling your offer is, or your mailing list. One of my clients encloses a one-sheet note from the president especially for monthlies and majors along with the quarterly newsletter. No, it’s not the theme you decide upon. The most important factor of your organization’s monthly giving program is your back-end.

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Donor Wiki Wikipedia Mentoring 64

Tech Soup

DECEMBER 19, 2011

New at TechSoup: Save your nonprofit or library time and energy by sending newsletters, bulletins, and other mailings with discounted postal rates and meters from Pitney Bowes. But: the real savings in moving your mailing services in-house is getting back the time it used to take to presort mail and apply postage by hand.

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Mail Library Rate Newsletter 50