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Guest Post by Allyson Kapin: Top 8 Social Media Tracking Tools

Beth's Blog: How Nonprofits Can Use Social Media

tracks data such as click-through rates, geographic locations, etc. Listservs: Participate in listservs that align with your nonprofit’s mission and where your organizations’ issues are being discussed. URL Shorteners: Bit.ly , Tinyurl , and Pagetweet. make links more manageable by turning them into short 20 character links.

Track 50
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Feed My Inbox — RSS feeds by email

Robert Weiner

I prefer listserves over online forums and email to IM. I'm testing a solution that will deliver RSS updates to me via email: Feed My Inbox I'm starting with a few sites I want to track, but that are only updated occasionally. Diff'rent strokes for diff'rent folks: I like to get information by email.

Feeds 100
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ROI for a donor database

Robert Weiner

My colleague Charlie Hunsaker posted the following question on the FUNDSVCS Advancement Services listserve: I have two clients who are looking for new systems and want a “cost justification” for their acquisition to share with their management. But the right database can help people with: Prospect management and tracking.

Database 181
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Source Codes: The Most Useful Measurement Strategy You May Not Be Using

Beth's Blog: How Nonprofits Can Use Social Media

Email, Facebook, posting to listserves, your website, direct mail—the list goes on and on. For each source you want to track to the same page, you’ll need a different URL. and then text that describes what you want to track. Match each URL to a source you want to track. So for instance, I could type idealware.org?fb

Measure 50
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10 Tools and Strategies to Market Your Nonprofit on a Shoe-String Budget

Care2

tracks data such as click-through rates, geographic locations, etc. Listservs: Participate in listservs that align with your nonprofit’s mission and where your organizations’ issues are being discussed. This is a great tool for sharing links and decreases the risk of links breaking after it’s been shared.

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Groups: A Review of Five Platforms to Build Community

Care2

If your group would make for an active and participatory email listserv, it will probably work as a group too. The Juvenile Diabetes Foundation formed a Facebook Group in December but Director of Grassroots Advocacy Mike Kondratick feels that “the group is too new for us to track back to the impact on advocacy&#.

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Advice for Consultants - Part 3

Robert Weiner

set up systems for tracking income, expenses, and invoices. Sign up for CharityChannel’s CONSULTANTS listserve: [link]. And remember the most important form of computer insurance--regular backups, preferably stored off-site. Deal with legal and administrative stuff, such as: get a business license. get a Federal Tax ID.