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Build a Marketing Dream Team—Welcome AI

.orgSource

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs. Oh, those pesky keywords.

Team 221
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Colleges & Universities Choose Salesforce to Accelerate Advancement ROI

Saleforce Nonprofit

In the most financially challenging time in the history of higher education, proving the value of your technology investments is more important than ever before. For one thing, its alumni and donor data were scattered in a variety of places, making it difficult for its advancement team to find and act on meaningful insights.

professionals

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Getting the board on board with nonprofit technology changes

EveryAction

from our friends at ParsonsTKO Selecting technology for a nonprofit or social good organization can take significant time and effort. So how do you communicate the time and work needed to usher in the best approach to change? Let’s dive in. Try one (or both!) Focus on improving your operations.

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

This very long post has been a long-time coming for so many reasons. At a training last week with a lot of long-time Facebook Admins in the room, I saw much head-nodding and eyes rolling. I think the time has come for nonprofits to examine Facebook a little deeper. It’s time for them to give back.

ROI 240
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Powerful, Targeted Facebook Ad Integration Now Available on EveryAction

EveryAction

That’s why EveryAction now integrates directly with Facebook Ads Manager to help users build awareness around promoted issues, grow a supporter base, and inspire individuals to take action. This helps nonprofits monitor in real time their return on investment in a given campaign. Email our team here!

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7 signs of a successful enterprise association

Nimble AMS

A study conducted by McKinley Advisors found that successful associations take time to plan strategically. Set your organization up for success by modeling authentic leadership in staff town halls, team meetings, and membership events to nurture a culture of transparency and trust across your entire organization.

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AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later. Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth.